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Marketing to millennials: Five things every marketer should know
This report discusses the distinct media consumption habits of millennials as a way of predicting future media trends. It argues that millennials' habits vary from those of older people – an increasingly important difference for brands.
Best Practice: How to market effectively to millennials
Best Practice paper offering practical tips, examples and recommended reading.
Creating Gen-Y-proof brands
Viacom research showing how to understand better the lives and needs of millennials.
Teens and screens
Five insights brands should use in mobile campaigns for teens, based on research from Orange.
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Know the audience: Teens
Global research into the media consumption habits of teens, and advice for brands that want to engage.
Rip Curl: Search GPS
This case study demonstrates how Rip Curl, a major Australian surfwear brand, halted the long-term sales decline by tapping into surfers' desire to find, capture, relive and share their perfect waves.
Microsoft One Note: Collective Project
This case study describes how Microsoft, a computer company, raised awareness and drove usage for OneNote, a free note-taking application.
Making Pepsi Max the choice of a new generation once again
This case study looks at the soft-drink Pepsi Max's campaign in the UK to regain relevance among a millennial audience by putting a YouTube channel at the heart of their strategy.
Coke Zero: Drinkable advertising
This case study describes how Coke Zero, a Coca-Cola brand, created Drinkable Advertising in the US in order to drive trial among millennials as 80% of them have never tried Coke Zero.
What brands need to know about Millennials/Generation Z
This article explores how brands can successfully align themselves with the identities, goals and values of Millennials and Generation Z.
How DramaFever found a role in the video-streaming market
This event report outlines how DramaFever successfully built a content-streaming brand, in the US and beyond, based around distributing drama series made in South Korea.
How consumer brand advocates can engage Australia’s millennials
This article covers how brands can build brand resonance among Australian millennials by using loyal customers and influencers as brand advocates on social media.
‘Social capital’ and ‘cultural infusion’: how brands can engage Australia’s millennials
This article explores concepts of 'social capital' and cultural infusion as key elements of brand resonance among Australian millennials, and how marketers can best achieve these.
Addressing intergenerational inequity
This article describes the insights gained from a Citizen's Jury looking into the issue of intergenerational fairness in the UK.
Social media trends: The bursting of the sharing bubble
This short article describes how teenagers are increasingly rejecting the concept of sharing everything in their lives through digital channels.
The new rules of engagement
This Viewpoint describes the challenges that the market research industry is facing when it comes to Millennial employees and outlines some positive steps that should be taken.
How to market effectively to Millennials
This article offers best practice advice about how marketers can engage and impress the elusive Millennial demographic.
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