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Marketing to millennials: Five things every marketer should know
This report discusses the distinct media consumption habits of millennials as a way of predicting future media trends. It argues that millennials' habits vary from those of older people – an increasingly important difference for brands.
Creating Gen-Y-proof brands
Viacom research showing how to understand better the lives and needs of millennials.
Teens and screens
Five insights brands should use in mobile campaigns for teens, based on research from Orange.
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Best Practice: How to market to youth
Best Practice paper offering practical tips, examples and recommended reading.
Know the audience: Teens
Global research into the media consumption habits of teens, and advice for brands that want to engage.
Rip Curl: Rip Curl Search GPS
This case study describes how Rip Curl, the world's leading surf brand, created a world-first waterproof GPS and surfing app to bring surfing into the connected age and improve its brand credibility.
Fanta: The Fanta Masters: How we used gaming as a trojan horse to compete with a Goliath
This case study describes how Fanta, a small player in the fruit-flavour drink category in MENA, created a new brand platform based on gaming to appeal to teens, and drive recruitment and consumption.
Slurpee Xpandinator: Flipping value on its head
This case study describes how Slurpee, a frozen beverage in Australia, created a brand experience to grow brand affinity whilst under price attack from competitors.
Rin: Career ready academy
This case study describes how Rin, a dominant detergent brand in some regions of India, created a mobile "career academy" to improve the career prospects of rural Indian women, and improve brand affinity.
Know the audience: Millennials
This article looks at Millennials, those aged between 17-31, who represent the largest share of internet users aged 16-64, and discusses their attitudes and behaviour toward devices, social networks, e-commerce, and brand engagement.
The march of the Millennials
This article examines what Millennials are like as consumers and how best to market to them.
Telling stories to the digital generation
This article reveals the results of a survey of 2,000 UK consumers to find out their views towards online brand storytelling, a trend that is fast becoming the de facto choice for brands.
Comedy Central looks beyond the TV screen
This event report addresses Comedy Central's efforts to engage millennials by becoming a broader comedy brand, rather than just being seen as a TV network.
Bosses in hoodies and flip-flops: how Tesco is preparing for a future run by millennials
This event report considers how the elevation of the millennial generation into senior positions will affect business structures and how companies interact with consumers.
Know the audience: Students
This article provides a global overview of the media and digital habits of students, based on data from the GlobalWebIndex's annual research programme.
Short attention spans and the importance of everyday heroes
This event report discusses the impact of digital technology on attention spans, and youth identity in the UK.
Swiping and vlogging: how brands can engage with younger consumers
This event report looks at two ways in which brands can engage younger consumers.
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