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Seriously Social: How social strategy can drive business results
Warc's Seriously Social report is an exclusive analysis of the world's most effective social media campaigns by the pre-eminent marketing consultant Peter Field. The report includes guidance on types of social strategy and the various drivers of business results from social media campaigns.
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Guide to advertising on Snapchat
Information, guidance and case studies on how brands can use Snapchat to engage young audiences.
Social media buyer's guide
The IAB's guide on how to advertise on the seven leading social media platforms.
The business return from social media
Guidance on business objectives and appropriate metrics for social media campaigns.
Social, Digital & Mobile statistics
This article summarises the findings from a We Are Social report covering key social and mobile stats.
Fáilte Ireland: 9 years of selling Ice to Eskimos
This case study demonstrates how Failte Ireland, the body responsible for the domestic tourism industry, used advertising to encourage Irish people to spend more of their holiday money on home holidays.
safefood: Reaching the unreachable. Convincing the inconvincible. Persuading all sexually active women, not just those planning a family, to take folic acid daily.
This case study describes how safefood, a public food safety and healthy eating body in Ireland, changed the conversation around the use of folic acid with a digital, educational campaign.
MINI: Round Ireland Relay
This case study shows how MINI, a car brand, used social media to increase demand for its product in Ireland.
Beyondblue: It's not you, it's your brain: encouraging young people to seek support for mental illness
This case study describes a campaign from beyondblue, an Australian non-profit working in mental illness, that leveraged its proprietary insight to 'blame the brain' to help young people understand that their illness is not who they truly are.
The new connected consumer code: Unlocking digital commerce opportunities
This report explores how technological advances and increased connectivity are underpinning a commerce revolution and forever changing the way that consumers all around the world browse and buy all types of products and services.
How Colgate, Philips and Durex Do Influencer Marketing in India
The article examines how Colgate, Philips and Durex partnered with popular celebrities and online influencers to build their brands in India.
How EMEA toiletries brands are using social media
This report describes how toiletries brands are using social media to engage with their consumers in the EMEA region.
Best practices for social video
This webinar presents key trends that are driving the success of video, how brands are using social video to enhance their social strategies, and the value of investing in new platforms like Facebook Live.
Marriott's loyalty program links entertainment and technology
This event report outlines the criteria considered by Marriott International, the hotels group, when formulating partnerships and creating its own events.
Grubhub's approach to engaging consumers
This event report details attempts by Grubhub, the online takeout and delivery service, to deepen its engagement with consumers.
Warc webinar: Understanding Dark Social: Changing how brands think about branding
This webinar aims to shed light on dark social sharing, revealing opportunities for brands to capitalise on the sharing economy.
Social media meets brand purpose at Lush Cosmetics
This article covers how Lush Cosmetics uses its strong brand purpose to create relevant and engaging social media content – all while spending zero dollars on advertising.
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