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Seriously Social: How social strategy can drive business results
Warc's Seriously Social report is an exclusive analysis of the world's most effective social media campaigns by the pre-eminent marketing consultant Peter Field. The report includes guidance on types of social strategy and the various drivers of business results from social media campaigns.
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Guide to advertising on Snapchat
Information, guidance and case studies on how brands can use Snapchat to engage young audiences.
Social media buyer's guide
The IAB's guide on how to advertise on the seven leading social media platforms.
The business return from social media
Guidance on business objectives and appropriate metrics for social media campaigns.
Social, Digital & Mobile statistics
This article summarises the findings from a We Are Social report covering key social and mobile stats.
Tigerair Australia: Infrequent Flyers Club
This case study shows how Tigerair, an Australian low-cost airline, improved its very low customer consideration scores with a humorous and highly shareable campaign.
adidas Originals: The year of the Superstar
This case study details a campaign from adidas, the German sportswear brand, to make their 45 year-old original shoe into the superstar of 2015 by putting a new angle on celebrity culture.
Vodafone: Sunday Grannies
This case study looks at a campaign from Vodafone, the international telco, in Romania that leveraged meaningfulness for the elderly in advertising 4G connectivity.
Everlast Peru: Catcalling your mom
This case study details a campaign by the sportswear manufacturer Everlast in Peru to increase penetration, and aligning the brand with the struggle for women's equality.
The new connected consumer code: Unlocking digital commerce opportunities
This report explores how technological advances and increased connectivity are underpinning a commerce revolution and forever changing the way that consumers all around the world browse and buy all types of products and services.
Dopamine and the science of social media sharing
This article explores the neuroscience behind social sharing and how brands can better understand dopamine cycles to make social media content more engaging, including programmatic and effective targeting techniques.
How EMEA toiletries brands are using social media
This report describes how toiletries brands are using social media to engage with their consumers in the EMEA region.
Best practices for social video
This webinar presents key trends that are driving the success of video, how brands are using social video to enhance their social strategies, and the value of investing in new platforms like Facebook Live.
People Powered Brands: How Companies Can Inspire Consumer Action
This paper explores the ways in which brands have evolved beyond creating connections, to inspire deeper levels of emotional support from their audience.
Social Media Has Revolutionized the Healthcare Industry
This article argues that pharma should, as an industry, begin to change its thinking on social media use in the marketing mix from a tool of promotion to a tool of engagement.
How to build brand trust with Snapchat
This webinar aims to help marketers understand Snapchat and explains why it will become one of the most important channels for brands.
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