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Key reading

Doritos Mariachi

Seriously Social: How social strategy can drive business results

Warc's Seriously Social report is an exclusive analysis of the world's most effective social media campaigns by the pre-eminent marketing consultant Peter Field. The report includes guidance on types of social strategy and the various drivers of business results from social media campaigns.
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Can social media show you the wood from the trees?

An analysis of social media's financial limitations, arguing that budgets for the channel should be limited.

Social's future is not community

Why community social strategies don't work – and why social is better for ads, customer service and data.

The business return from social media

Guidance on business objectives and appropriate metrics for social media campaigns.

Social, Digital & Mobile statistics

This article summarises the findings from a We Are Social report covering key social and mobile stats.

Latest case studies

Shell Lego: Created by Us, built by You

This case study shows how Shell V-Power, a global premium fuel brand, increased market penetration and consumer preference by offering exclusive LEGO Ferrari model sets with fuel purchase.

Paramanya: A million downloads in a month

This case study shows how Paramanya, a localised mobile game in Turkey, launched with a three-phase strategy to generate awareness and interactivity.

Autodrop: How GIFvertising disrupted TV and put Autodrop back on the map

This case study describes how Dutch licorice brand Autodrop increased sales in spite of comparatively low advertising spend.

Mobil Delvac: Behind the wheels

This case study describes how Mobil Delvac, a motor oil brand in the US, increased its brand loyalty by focussing on customers rather than the product in its media campaign.

Latest articles

The future fan: Exploring the evolution of music fandom and what it means to brands and the media

This paper examines the world of fandom, its evolution, drivers and future direction, using Twitter as the baseline platform and outlining a social media usage strategy that can serve the music industry.

Know the audience: Mums

This article discusses recent global statistics, research and insights into mothers.

Warc Webinar: Seriously Social 2015

In this webinar, Peter Field discusses his top takeaways from Warc's 'Seriously Social' report, an in-depth analysis of the world's most effective social media campaigns in 2015.

Chase banks on social and mobile to drive sponsorship

This event report addresses how Chase Bank, the financial services group, has made its sponsorship programs more interactive using social and mobile.

Want to find out more? Contact us

Monique Dolbin


Monique Dolbin
+1 202 778 0680

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200