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Key reading

L'Oreal Excellence

The future of search

This article, from search market leader Google, argues that search is becoming increasingly useful in brand-building campaigns. It uses examples from brands including cosmetics giant L'Oréal to support this argument – adding that marketers need to move away from their traditional direct response approach when buying search ads.

How to make your brand a verb

Practical guidance on using the correct words to describe a brand – which is very important for SEO.

Search engine optimisation

Best Practice paper offering guidance for brands on choosing the best SEO project partner.

Insights from social and search

This Best Practice paper covers search and social data, which are increasingly being used to drive insights.

Three SEO issues every brand should know about

An event report looks at the evolution of Google’s search algorithms and what they mean for publishers.

Latest case studies

Babyshop embraces showrooming

This case study describes how Babyshop, a Norwegian maternity retailer, created a campaign to turn the practice of showrooming to its advantage, targeting customers in and around physical stores.

HomeServe: How a radiator key unlocked a whole new market

This case study shows how HomeServe grew its market share using customer data and behavioural insights.

Samsung: It's S6 and you know it - Samsung hijacks search

This case study shows how Samsung, the technology company, cut through market saturation with a disruptive campaign that spoke directly to its target audience in the UK.

Samsung: Power of programmatic search

This case study details a programmatic search strategy employed by Samsung in the US to increase market share and tailor messaging to individual searchers' profiles.

Latest articles

AdEx Benchmark study: The onward march of online and search

This event report looks at the growth of online advertising spending in Europe and how multiscreening in eastern Europe can make TV advertising more effective.

From Fast to Feast: Indonesian consumer behaviour during Ramadhan

This article delves into changes in Indonesian consumer behavior during Ramadhan - a holy month observed by Muslims - including e-commerce, gaming, mobile and video consumption habits.

Three SEO issues every brand should know about: The view from iProspect

This event report looks at the evolution of Google’s search algorithms and what they mean for content.

Point of view: Beware bad SEO 'services'

This article outlines some of the signs to look for when hiring a Search Engine Optimisation (SEO) agency - because poor services can do real damage.

Want to find out more? Contact us

Monique Dolbin


Monique Dolbin
+1 202 778 0680

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200