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Key reading

Newspaper

Understanding and measuring newspaper audiences

This Best Practice paper offers guidance on reaching and engaging newspaper audiences. The paper looks into the strategic value of placing newspaper ads, overs an overview of how ad impressions are measured and points towards future multi-platform development in the sector.
Not a subscriber? Download this sample

Understanding magazine audiences

Best Practice paper summarising the best ways to use magazines as an advertising channel.

Planning for print and tablet reading

The very different experiences of reading newspapers and magazines on a tablet and in print.

Warc adspend database: Print

This tool allows you to build adspend data for channels, including newspapers and magazines.


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This case study describes how Johnnie Walker repositioned itself in the post-Global Financial Crisis (GFC) luxury category by subverting the norms of deluxe whiskies and emphasising its credentials.

Straight Talk: A new approach to thought leadership marketing

This case study describes how HCL Technologies, a number-four IT service provider in India, created a peer-to-peer content platform to expand its reach globally.

Latest articles

Capturing and understanding dwell time on newspaper websites

This article argues that online and mobile news sites must consider dwell time as an important metric for understanding and targeting its core audience of committed readers.

Project Footprint: the enduring influence of newspapers

This event report looks at a research project examining the role of newspapers in a digital environment.

1843: How digital insights helped launch a print-media brand

This event report shows how 1843, a style and culture magazine published by The Economist Group, used digital insights to build its strategy both offline and online.

How to use press (including magazines) for customer acquisition

This article explains how to use press (including magazines) in customer acquisition.

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Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com