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Key reading

Always #LikeAGirl

Understanding out-of-home audiences

This Best Practice paper explores different ways out of home media can be used as part of the marketing mix, and discusses how digital is improving outdoor effectiveness. It argues that digital technology allows electronic sites to be updated or changed, creating opportunity for advertising targeted by time and expected audience.
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Planning out-of-home

Common issues in planning for outdoor, including changing formats, audience reach and measurement

Outdoor measurement: A route to better returns

A new GPS measurement approach which offers a realistic understanding of how people see OOH ads.

Formulating value in digital out-of-home

Three dimensions through which to assess the possible payback from outdoor campaigns that use digital.

Warc adspend database: Outdoor

This tool allows you to build your own adspend datasets for individual media channels, including outdoor.


Latest case studies

Coca-Cola: Share a Coke gallery

This case study demonstrates the continuation of soft drink brand Coca-Cola's #ShareaCoke campaign in Ireland in 2014.

Hailo Ireland: 'We're so local' regional

This case study explains how Hailo, the taxi-booking app, spread out of big cities into less well served parts of Ireland, emphasising the local nature of the app.

KBC: 5 euro

This case study describes how one of Belgium's biggest banks, KBC, built upon its past association with summer music festivals to develop a unique campaign to engage teenagers.

CHECT: The Next Photo

This case study describes how the Childhood Eye Cancer Trust raised awareness of retinoblastoma and CHECT in the UK, and provided a method of detection that could be performed with any smartphone.

Latest articles

Adstats: International Ad Forecast

This brief article rounds up the international forecasts for 2016.

Global Marketing Index, January 2016: Marketing budgets rise strongly in Europe

This article summarises the results of the Global Marketing Index (GMI) for January 2016, when marketing activity continued at a solid rate of growth.

Five trends in UK outdoor advertising for 2016

This article outlines several of the key trends that will impact out-of-home advertising in the UK in 2016.

How to use outdoor for customer acquisition

This article explains how to use outdoor in customer acquisition.

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Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com