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Key reading

Always #LikeAGirl

Understanding out-of-home audiences

This Best Practice paper explores different ways out of home media can be used as part of the marketing mix, and discusses how digital is improving outdoor effectiveness. It argues that digital technology allows electronic sites to be updated or changed, creating opportunity for advertising targeted by time and expected audience.
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Planning out-of-home

Common issues in planning for outdoor, including changing formats, audience reach and measurement

Outdoor measurement: A route to better returns

A new GPS measurement approach which offers a realistic understanding of how people see OOH ads.

Formulating value in digital out-of-home

Three dimensions through which to assess the possible payback from outdoor campaigns that use digital.

Warc adspend database: Outdoor

This tool allows you to build your own adspend datasets for individual media channels, including outdoor.


Latest case studies

ZDK Zentrum Demokratische Kultur: Nazis against Nazis - Germany's most involuntary charity walk

This case study explains how EXIT-Deutschland – an anti-fascist non-profit organisation – created a clever campaign that helped increase donations and raise awareness about their work.

Powerade: Workout Billboards

This case study shows how Powerade, the soft drink brand, created a 'Workout Billboard' in Germany to excite thousands of people over 3 weekends in 3 major cities.

Coca-Cola: Share a Coke gallery

This case study demonstrates the continuation of soft drink brand Coca-Cola's #ShareaCoke campaign in Ireland in 2014.

Adler Planetarium: Space is freaking awesome

This case study describes how the Adler Planetarium encouraged more visitors by presenting the wonders of space in a way that people found approachable.

Latest articles

Lowdown: OpenLoop

This brief article examines OpenLoop, a new digital out-of-home campaign management tool that facilitates real-time reactive campaigns across multiple formats and locations.

Adstats: International Ad Forecast

This brief article rounds up the international forecasts for 2016.

Five trends in UK outdoor advertising for 2016

This article outlines several of the key trends that will impact out-of-home advertising in the UK in 2016.

Advertising in Malaysia: Behind the headlines, opportunity beckons in 2016

This article urges brands to look beyond the news headlines and embrace the huge opportunities Malaysia's increasingly wealthy, hyper-connected consumers provide.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com