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Key reading

Always #LikeAGirl

Understanding out-of-home audiences

This Best Practice paper explores different ways out of home media can be used as part of the marketing mix, and discusses how digital is improving outdoor effectiveness. It argues that digital technology allows electronic sites to be updated or changed, creating opportunity for advertising targeted by time and expected audience.
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Planning out-of-home

Common issues in planning for outdoor, including changing formats, audience reach and measurement

Outdoor measurement: A route to better returns

A new GPS measurement approach which offers a realistic understanding of how people see OOH ads.

Formulating value in digital out-of-home

Three dimensions through which to assess the possible payback from outdoor campaigns that use digital.

Warc adspend database: Outdoor

This tool allows you to build your own adspend datasets for individual media channels, including outdoor.

Latest case studies

MasterCard: Rugby World Cup 2015: 44 Days of Crazy

This case study explains how MasterCard, the financial services company, created '44 days of craziness' to connect with rugby fans during its sponsorship of the Rugby World Cup.

Kofola: Fofola

This case study explains how Kofola, a cola drink brand, connected with young people in Slovakia and the Czech Republic through a series of online videos.

MINI: Round Ireland Relay

This case study shows how MINI, a car brand, used social media to increase demand for its product in Ireland.

Huawei Mate S: Touch. Made Powerful

This case study explains how Huawei, the technology company, used engaging TV ads to increase awareness and consideration.

Latest articles

Lowdown: OpenLoop

This brief article examines OpenLoop, a new digital out-of-home campaign management tool that facilitates real-time reactive campaigns across multiple formats and locations.

Where AB InBev's physical meets digital

This event report addresses how Anheuser-Busch InBev, the brewer, is tapping new outdoor digital advertising solutions to engage consumers.

Adstats: International Ad Forecast

This brief article rounds up the international forecasts for 2016.

Five trends in UK outdoor advertising for 2016

This article outlines several of the key trends that will impact out-of-home advertising in the UK in 2016.

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Monique Dolbin


Monique Dolbin
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Asia Pacific

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