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Key reading

Always #LikeAGirl

Achieving 'valuable virality': Five steps to social video success

This article outlines practical guidance for brands to make their online videos 'go viral'. Advice includes making the brand central to the video execution. Examples of this discussed in the article include 'Like a Girl', an online video-supported campaign for Always.
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Measure video meaningfully

The importance of measuring video viewability accurately, and how measurement might be improved.

Livestreaming apps – the value of Periscope and Meerkat for brands

How brands are using livestreaming apps, such as Periscope and Meerkat, to engage with consumers.

The growth of vertical video

Why video content is increasingly designed to be viewed in portrait rather than landscape form.

Maximizing the online video viewer experience

An AOL study on how to optimize online video, examining the differences between long and short form.


Latest case studies

50 years of Fiesta Ferrero

This case study shows how Ferrero snacks created an integrated campaign in Italy to penetrate a younger market with its ailing Fiesta brand.

Barefoot Wine: Barefoot roadshow 2014

This case study shows how Barefoot Wines, part of E&J Gallo, increased sales and awareness of product and brand in Germany through an experiential campaign.

NSPCC flaw in the law

This case study investigates how the NSPCC, the British children's charity, campaigned to change the law and protect children from online sexual abuse.

Post-it Super Sticky: #4eversticky

This case study shows how Post-It, the adhesive note brand, created a successful social and video campaign in Italy to market its new super-sticky product.

Latest articles

Tech Trends 2016: Understanding the driving forces behind the connected consumer

This article examines ten tech trends that will impact brands, business and connected consumers in 2016 and beyond.

7 steps to success with online video

This article explores techniques and ideas that can make an online video relevant in a saturated online context.

Mobile, social and visual communications: Insights from Facebook and Instagram

This event report highlights three recent trends in how consumers are using social media.

Lessons for evaluating online video

This article explores how to make effective online video through four elements: emotion, reasons to believe, narrative conventions, and sense.

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Monique Dolbin

Americas

Monique Dolbin
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Ed Pank

Asia Pacific

Ed Pank
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asiapacific@warc.com