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Achieving 'valuable virality': Five steps to social video success
This article outlines practical guidance for brands to make their online videos 'go viral'. Advice includes making the brand central to the video execution. Examples of this discussed in the article include 'Like a Girl', an online video-supported campaign for Always.
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Measure video meaningfully
The importance of measuring video viewability accurately, and how measurement might be improved.
Livestreaming apps – the value of Periscope and Meerkat for brands
How brands are using livestreaming apps, such as Periscope and Meerkat, to engage with consumers.
The growth of vertical video
Why video content is increasingly designed to be viewed in portrait rather than landscape form.
Maximizing the online video viewer experience
An AOL study on how to optimize online video, examining the differences between long and short form.
HCL Technologies: Launch of Manchester United's digital transformation partnership with HCL Technologies
This case study describes how HCL Technologies, a global IT and engineering company, partnered with Manchester United Football Club to launch its digitalisation business and generate sales leads.
Lucozade Sport: Harnessing the climate to influence the conversation
This case study describes how Lucozade, a well-known energy drink brand in the UK, created a test lab during the 2014 World Cup to provide scientific results and lead the conversation about the physical conditions of playing football in Brazil, to raise its brand profile.
Volvo Cars UK: LifePaint
This case study describes how Volvo, a car brand in the UK, partnered with a paint company to create an innovative reflective paint to provide safety to cyclists, to make safety – and by extension Volvo – exciting again.
Turning consumer mindset research into Holiday Inn Hotels media targeting
This case study describes how Holiday Inn Hotels, part of a world-leading hotel group, launched an innovative online advertising campaign to increase the likelihood of US travelers booking at Holiday Inn Hotels.
YouTube and TV Everywhere: What brands need to consider in MENA
This event report describes how brands can most effectively use YouTube in the Middle East and North Africa (MENA).
Millward Brown: AdReaction: Video creative in a digital world
This paper details Millward Brown's AdReaction Video study, an attempt to find out what people think of video ads on different screens, how they watch videos – and for how long – and how to create ads that customers won't want to skip.
Sizmek Video Index 2015: Analysis, strategies and benchmarks
This index gives an overview of video advertising in 2015, considering in particular its avid millennial audience.
Original digital video consumer study
This report details a study by the IAB and GfK to track consumer attitudes, awareness and usage of Original Digital Video (ODV), defined as original, professionally produced digital video content.
Five ways to create unskippable video advertising in Australia
This piece offers marketers five practical strategies to create 'unskippable' video advertising on YouTube, based on behavioural insights from the Australian market.
Data quality and cost: The challenges facing the media and communications research industry
This event report considers some of the major challenges currently facing the media and communications research industry.
Tech Trends 2016: Understanding the driving forces behind the connected consumer
This article examines ten tech trends that will impact brands, business and connected consumers in 2016 and beyond.
Creative bravery and a point of view: how Guinness succeeds with video advertising
This event report describes how Guinness embraces a philosophy of "creative bravery" to ensure its content stands out in an increasingly crowded field.
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