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Achieving 'valuable virality': Five steps to social video success
This article outlines practical guidance for brands to make their online videos 'go viral'. Advice includes making the brand central to the video execution. Examples of this discussed in the article include 'Like a Girl', an online video-supported campaign for Always.
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Measure video meaningfully
The importance of measuring video viewability accurately, and how measurement might be improved.
Livestreaming apps – the value of Periscope and Meerkat for brands
How brands are using livestreaming apps, such as Periscope and Meerkat, to engage with consumers.
The growth of vertical video
Why video content is increasingly designed to be viewed in portrait rather than landscape form.
Maximizing the online video viewer experience
An AOL study on how to optimize online video, examining the differences between long and short form.
Johnnie Walker: Glass Car - Join the pact
This case study describes how Johnnie Walker, a Scotch whiskey label, stayed true to its brand values and led the category by amplifying responsible drinking into a global platform of behaviour change.
adidas Originals: The year of the Superstar
This case study details a campaign from adidas, the German sportswear brand, to make their 45 year-old original shoe into the superstar of 2015 by putting a new angle on celebrity culture.
This case study demonstrates how Always, a feminine pad brand manufactured by P&G, an American multinational consumer goods company, set out to change the meaning of the common playground insult 'like a girl' to demonstrate that Always could do more than offer protection during a girl's period.
Ad Council: Love has no labels
This case study shows how the Ad Council, a non-profit U.S.
AdReaction: Video Creative in a Digital World
This paper details Millward Brown's AdReaction Video study, an attempt to find out what people think of video ads on different screens, how they watch videos – and for how long – and how to create ads that customers won't want to skip.
Mythbusting Hong Kong's Television and Digital Video Evolution
This research from busts five myths about how Hong Kong consumes video content based on data from both local and international video platforms, with a particular focus on the changing balance between television, OTT and digital video opportunities.
Adstats: Online video
This short article considers the most recent statistics and forecasts for online video, a form of advertising seeing $10.9bn spent in 2015 across six markets.
Best practices for social video
This webinar presents key trends that are driving the success of video, how brands are using social video to enhance their social strategies, and the value of investing in new platforms like Facebook Live.
The Lexus ‘Hoverboard’ and the future of online video
This event report discusses the Lexus 'Hoverboard' video campaign, which centred on a spectacular stunt that was turned into a brand film and boosted Lexus' relevancy.
Proving video ROI: How to connect video ad spend to product sales
This article explores how brands can achieve nirvana by connecting video ad spend to product sales, and deliver a solid ROI measurement.
How to develop an effective YouTube content strategy
This article provides best practices for developing a content strategy on the most visited online video platform in the world, allowing brands to engage a different culture from the mainstream and find a place in the 'everything channel'.
Creative bravery and a point of view: how Guinness succeeds with video advertising
This event report describes how Guinness embraces a philosophy of "creative bravery" to ensure its content stands out in an increasingly crowded field.
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