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Key reading

Always #LikeAGirl

Achieving 'valuable virality': Five steps to social video success

This article outlines practical guidance for brands to make their online videos 'go viral'. Advice includes making the brand central to the video execution. Examples of this discussed in the article include 'Like a Girl', an online video-supported campaign for Always.
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Measure video meaningfully

The importance of measuring video viewability accurately, and how measurement might be improved.

Livestreaming apps – the value of Periscope and Meerkat for brands

How brands are using livestreaming apps, such as Periscope and Meerkat, to engage with consumers.

The growth of vertical video

Why video content is increasingly designed to be viewed in portrait rather than landscape form.

Maximizing the online video viewer experience

An AOL study on how to optimize online video, examining the differences between long and short form.

Latest case studies

Shell Lego: Created by Us, built by You

This case study shows how Shell V-Power, a global premium fuel brand, increased market penetration and consumer preference by offering exclusive LEGO Ferrari model sets with fuel purchase.

Paramanya: A million downloads in a month

This case study shows how Paramanya, a localised mobile game in Turkey, launched with a three-phase strategy to generate awareness and interactivity.

Febreze Roadtrip

This case study shows how Febreze, the air freshener brand, successfully re-launched and repositioned its car freshener solution in the UK and Ireland by finding a more sustainable reason for purchase that would support the business in the long term.

Mobil Delvac: Behind the wheels

This case study describes how Mobil Delvac, a motor oil brand in the US, increased its brand loyalty by focussing on customers rather than the product in its media campaign.

Latest articles

IAB and Videology on the convergence of TV and video

This article discusses general digital media and TV usage trends in the context of presentations from the IAB, a digital trade body, and ad insights firm Videology.

Watching the devices: Do we watch video differently on smaller screens?

This paper describes a research project for Channel 4, the UK broadcaster, which compared viewer engagement on branded, TV company-owned video-on-demand (VOD) platforms against generic VOD websites such as YouTube.

The future of digital marketing: Hyper-connectivity, disruption and being 'ubered'

This event report considers what the digital future holds for marketers in a world that is changing at an extraordinary speed.

The IKEA Home Tour: turning employees into marketing stars

This event report outlines how IKEA, the furniture retailer, successfully put its employees at the heart of a content-marketing program.

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Monique Dolbin


Monique Dolbin
+1 202 778 0680

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200