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Achieving 'valuable virality': Five steps to social video success
This article outlines practical guidance for brands to make their online videos 'go viral'. Advice includes making the brand central to the video execution. Examples of this discussed in the article include 'Like a Girl', an online video-supported campaign for Always.
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Measure video meaningfully
The importance of measuring video viewability accurately, and how measurement might be improved.
Livestreaming apps – the value of Periscope and Meerkat for brands
How brands are using livestreaming apps, such as Periscope and Meerkat, to engage with consumers.
The growth of vertical video
Why video content is increasingly designed to be viewed in portrait rather than landscape form.
Maximizing the online video viewer experience
An AOL study on how to optimize online video, examining the differences between long and short form.
50 years of Fiesta Ferrero
This case study shows how Ferrero snacks created an integrated campaign in Italy to penetrate a younger market with its ailing Fiesta brand.
Barefoot Wine: Barefoot roadshow 2014
This case study shows how Barefoot Wines, part of E&J Gallo, increased sales and awareness of product and brand in Germany through an experiential campaign.
NSPCC flaw in the law
This case study investigates how the NSPCC, the British children's charity, campaigned to change the law and protect children from online sexual abuse.
Post-it Super Sticky: #4eversticky
This case study shows how Post-It, the adhesive note brand, created a successful social and video campaign in Italy to market its new super-sticky product.
Tech Trends 2016: Understanding the driving forces behind the connected consumer
This article examines ten tech trends that will impact brands, business and connected consumers in 2016 and beyond.
7 steps to success with online video
This article explores techniques and ideas that can make an online video relevant in a saturated online context.
Mobile, social and visual communications: Insights from Facebook and Instagram
This event report highlights three recent trends in how consumers are using social media.
Lessons for evaluating online video
This article explores how to make effective online video through four elements: emotion, reasons to believe, narrative conventions, and sense.
Optimising Video: learnings from YouTube, Facebook and Videology
This event report considers some recent research around video advertising from leading social and advertising platforms.
Adstats: Global media consumption
This short article compiles statistics on media consumption, based on data from GlobalWebIndex.
IAB and Videology on the convergence of TV and video
This article discusses general digital media and TV usage trends in the context of presentations from the IAB, a digital trade body, and ad insights firm Videology.
What makes content shareable on social media
This event report addresses why consumers share brand and publisher content on social media, based on data and insights from Shareablee.
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