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Key reading

Always #LikeAGirl

Achieving 'valuable virality': Five steps to social video success

This article outlines practical guidance for brands to make their online videos 'go viral'. Advice includes making the brand central to the video execution. Examples of this discussed in the article include 'Like a Girl', an online video-supported campaign for Always.
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How to develop an effective YouTube content strategy

Best practices to help brands engage subcultures and find a place in the 'everything channel'.

Measure video meaningfully

The importance of measuring video viewability accurately, and how measurement might be improved.

Livestreaming apps – the value of Periscope and Meerkat for brands

How brands are using livestreaming apps, such as Periscope and Meerkat, to engage with consumers.

The growth of vertical video

Why video content is increasingly designed to be viewed in portrait rather than landscape form.




Latest case studies

safefood: Reaching the unreachable. Convincing the inconvincible. Persuading all sexually active women, not just those planning a family, to take folic acid daily.

This case study describes how safefood, a public food safety and healthy eating body in Ireland, changed the conversation around the use of folic acid with a digital, educational campaign.

Daintree: How we took Hate out of the Debate

This case study demonstrates how Daintree Paper, a stationery shop in Dublin, Ireland, turned around its fortune with just one smart, low budget campaign.

Seeing Eye Dogs Australia (Vision Australia): Free Puppies Forever

This case study describes Seeing Eye Dogs Australia's campaign that increased the number of carers to look after them before the puppies could begin training, by starting a subscription service.

ANZ: Owning the First Job Trigger

This case study looks at the Australian financial services provider ANZ, that targeted the crucial entry point of teens and young adults with a campaign that would be useful to the audience.

Latest articles

AdReaction: Video Creative in a Digital World

This paper details Millward Brown's AdReaction Video study, an attempt to find out what people think of video ads on different screens, how they watch videos – and for how long – and how to create ads that customers won't want to skip.

Mythbusting Hong Kong's Television and Digital Video Evolution

This research from busts five myths about how Hong Kong consumes video content based on data from both local and international video platforms, with a particular focus on the changing balance between television, OTT and digital video opportunities.

Adstats: Online video

This short article considers the most recent statistics and forecasts for online video, a form of advertising seeing $10.9bn spent in 2015 across six markets.

Best practices for social video

This webinar presents key trends that are driving the success of video, how brands are using social video to enhance their social strategies, and the value of investing in new platforms like Facebook Live.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com