You have already chosen to receive updates on this topic.

you can review you topic selection in Your Warc.

OK

Your topic selection has been saved successfully.

You'll now receive a weekly Topic Update email when there's new content on this topic.

You can review your topic selections in Your Warc.


OK

You will receive a weekly email whenever there’s new content on this topic.

 

You can review the topics you follow in Your Warc.


Key reading

planning for mobile

Planning for better mobile campaigns

This article sets out the key issues in planning for mobile, and provides guidance for incorporating mobile into integrated communications plans. It argues that, to make the most of this channel, planners need to understand how mobile devices are used, including different patterns and contexts – they aren't just used 'on the go'.
Not a subscriber? Download this sample

iBeacon - New ways to connect with shoppers

How brands use 'beacons' to send out signals from stores, distributing coupons or targeted ads.

Making marketing work harder with mobile

The MMA on the impact of mobile compared to other channels, with a focus on brand metrics.

Mobile apps are the future of media

Why an ecosystem of 50 apps could become the dominant gateway to media consumption - and planning.

MMA Smarties Awards

These awards are presented to campaigns that use innovation and creativity in mobile marketing.


Latest case studies

Sony Ericsson FanWalk to the MTV EMAs 2009

Sony Ericsson wanted to promote its W995 telephone and the device's extraordinary music and online capabilities to a young audience.

Latest articles

UK trends in wearable technology

As the wearable technology category gathers pace, digital research specialist Clicked uses findings from its biannual tracker to identify the trends and opportunities for brands in the category.

Virtual Reality: Are you experienced?

This event report considers virtual reality technology and how it can offer marketers and brands new ways to reach consumers.

Tech Trends 2016: Understanding the driving forces behind the connected consumer

This article examines ten tech trends that will impact brands, business and connected consumers in 2016 and beyond.

Indonesia's path to purchase: How smartphones are transforming the way consumers move their on/offline worlds and are creating a new path to purchase

This article argues that mobile consumer research is still lacking robust observational data and methods, particularly in mobile-driven markets like Indonesia, and presents a new research methodology.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com