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Key reading

planning for mobile

Planning for better mobile campaigns

This article sets out the key issues in planning for mobile, and provides guidance for incorporating mobile into integrated communications plans. It argues that, to make the most of this channel, planners need to understand how mobile devices are used, including different patterns and contexts – they aren't just used 'on the go'.
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iBeacon – New ways to connect with shoppers

How brands use 'beacons' to send out signals from stores, distributing coupons or targeted ads.

Making marketing work harder with mobile

The MMA on the impact of mobile compared to other channels, with a focus on brand metrics.

Mobile apps are the future of media

Why an ecosystem of 50 apps could become the dominant gateway to media consumption – and planning.

MMA Smarties Awards

These awards are presented to campaigns that use innovation and creativity in mobile marketing.

Latest case studies

Turkcell Healthmetre: Tackling Diabetes One Food Pic at a Time

This case study describes how Turkcell, Turkey's largest telecommunications company, tackled a global problem that is particularly acute in Turkey - diabetes - by removing the shroud around the condition and changing inertia into action.

AMF Fastigheter: Urban Escape - the Rooftop experience

This case study describes how the property company AMF Fastigheter in Stockholm attracted tenants for the 62 000 m2 Urban Escape offices and justified some of the city's highest fees with the help of a pair of virtual reality goggles and a free app.

SATURN: Shop Clock

This case study describes how Saturn, an electronics and household appliances store in Germany, used a simple database function to display the best deals from Saturn's giant catalogue.

Nike: The Almighty Terrao

This case study describes how the use of the right strategic idea helped Corinthians, probably the best-loved football team in Sao Paulo, Brazil, sell more team jerseys than ever before in Brazil.

Latest articles

Using native video to engage the ‘uninterruptible’ Generation Z

This event report details research from Sharethrough, a native advertising software provider, on the use of native video to reach Generation Z via mobile.

Coach taps Apple's iMessage – and abandons its branded app

This event report addresses how Coach, the high-end fashion brand, is leveraging Apple's iMessage service to engage consumers.

How to meet the connected consumer's need for a seamless mobile commerce experience

This strategy briefing explores how merchants can best create a seamless mobile commerce experience.

Chat bots & customer experience: What brands need to know

The article explains how brands can design effective chat bots that prioritise customer experience while collecting relevant consumer data.

Want to find out more? Contact us

Monique Dolbin


Monique Dolbin
+1 202 778 0680

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200