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Key reading

planning for mobile

Planning for better mobile campaigns

This article sets out the key issues in planning for mobile, and provides guidance for incorporating mobile into integrated communications plans. It argues that, to make the most of this channel, planners need to understand how mobile devices are used, including different patterns and contexts – they aren't just used 'on the go'.
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iBeacon – New ways to connect with shoppers

How brands use 'beacons' to send out signals from stores, distributing coupons or targeted ads.

Making marketing work harder with mobile

The MMA on the impact of mobile compared to other channels, with a focus on brand metrics.

Mobile apps are the future of media

Why an ecosystem of 50 apps could become the dominant gateway to media consumption – and planning.

MMA Smarties Awards

These awards are presented to campaigns that use innovation and creativity in mobile marketing.




Latest case studies

Narellan Pools: Diving into Data

This case study covers a campaign from Narellan, one of Australia's largest pool builders, that leveraged first and third-party data to identify the tipping point from consideration to sale, increasing leads and sales.

Sportsbet: The Idea that cost Sportsbet Millions

This case study describes how Sportsbet, the Australian online betting shop, took the lead on responsible gambling.

Melanoma Patients Australia: Melanoma likes me

This case study shows how Melanoma Patients Australia, an organisation focused on melanoma awareness, created a social media campaign that directly engaged with users.

NTUC Income: Adviser Connect: Virtual Hook-ups for Insurance Advisors

This case study shows how NTUC Income, one of Singapore's largest insurers, created a Tinder-style digital tool to engage customers - in a category with a tendency towards low consumer engagement.

Latest articles

Connected Commerce 2016

This paper presents findings from DigitasLBI's connected commerce research in 2016, exploring device choice, multi-device behaviour, pre-purchase journeys, and the place of bricks and mortar retail in the context of digital media.

China’s cashless transformation: Millennials, WeChat lead mobile payments boom

The article explores how China's millennials are using WeChat and Alipay to fuel a mobile payments boom in the country, and offers practical advice for brands looking to integrate these apps into their China strategy.

The new connected consumer code: Unlocking digital commerce opportunities

This report explores how technological advances and increased connectivity are underpinning a commerce revolution and forever changing the way that consumers all around the world browse and buy all types of products and services.

How Domino's uses mobile to connect with customers, improve experiences and increase sales

This event report looks at Domino's, the pizza takeaway, and its innovations in new technology, notably in immersive mobile experiences to drive the company into the 'front and centre' of people's minds.

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Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com