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Key reading

Warhol Absolut

Creating outstanding customer experiences: The 4S's of experience marketing

This article argues that brands need to change in order to offer great experiences. By reorganising around the 4S Marketers model to integrate the roles of Scientists, Strategists, Storybuilders and Socialisers. It includes a mini case study from Pernod Ricard.
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How to do effective experiential marketing

From sampling to stunts, a best practice guide to creating vivid consumer experiences.

IPA research on experiential marketing

Analysis of IPA Awards shows experiential has a fragmented identity, with a lack of industry benchmarks.

The case for live experiences

Why brand experience is important in building loyalty – and how it's different from traditional messaging.

Smirnoff redefines the idea of engagement

This report discusses how the vodka brand engages millennials with experiential and digital touchpoints.


Latest case studies

EXIT-Deutschland: Nazis against Nazis - Germany's most involuntary charity walk

This case study demonstrates how ZDK Gesellschaft Demokratische Kultur, an anti-Nazi charity, utilised digital and social media to spread the news about the campaign and drum up donations to the cause.

No Somos Delito (We Are Not Crime): Holograms for freedom

This case study shows how No Somos Delito, a Spanish citizen rights organisation, highlighted the need to reform the nation's laws with an experiential campaign.

Sakker El Dekkene (Stop the Shop): Lebanon4Sale

This case study describes how Sakker El Dekkene (Stop the Shop, or SED), a Lebanese anti-corruption NGO, created a platform that encouraged people to report corruption in Lebanon with the ultimate aim of exerting public pressure for change and reforms.

Taco Bell: Breakfast defect from the Routine Republic

This case study describes how Taco Bell created a campaign based on rebellion to convince customers away from their regular routine of having breakfast at a competing QSR.

Latest articles

Virgin Holidays: Virtual holidays

This case study details how Virgin Holidays leveraged virtual reality technology in the UK to foment excitement in the cold months of winter, when people plan their holidays and go to travel stores to validate their choices.

What we know about Stunt Marketing

This article provides guidance and reading on the tactic of stunt marketing - a form of experiential marketing that aims to generate buzz and boost engagement.

Marketing a moment won't create a lasting impression

This article suggests that in order to turn consumers into vocal advocates, brands need to enable moments, rather than trying to become 'the moment', allowing consumers to create their own stories.

A priceless strategy for growth - and why MasterCard is no longer 'the best way to pay'

This event report considers how financial services brand MasterCard is repositioning itself as a lifestyle brand rather than a simple payments brand.

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Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
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Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com