You have already chosen to receive updates on this topic.
you can review you topic selection in Your Warc.
Your topic selection has been saved successfully.
You'll now receive a weekly Topic Update email when there's new content on this topic.
You can review your topic selections in Your Warc.
You will receive a weekly email whenever there’s new content on this topic.
You can review the topics you follow in Your Warc.
The power of physical post: Why email is fast but letter is better
This article looks into the continuing power of physical post over digital communications in direct mail. Response rates to letters are typically 30 times better than email and despite its additional cost, letters still account for over a third of total direct marketing expenditure.
Not a subscriber? Download this sample
The private life of mail
Research undertaken by Royal Mail, the national postal provider, to understand the impact of direct mail.
Building meaningful relationships in the age of Big Data
This paper discusses the importance of giving consumers control and respecting their privacy.
DMA International ECHO Awards
These awards are given to direct marketing campaigns that have the power to change business.
Junior Ticket: Chestnuts
This case study demonstrates how Edenred, a company that provides prepaid corporate services, promoted its Ticket Junior product in the Czech Republic.
JC Deacaux: Unpaid bills
This case study shows how JC Decaux, the outdoor advertising company, focused upon the digital evolution of its products to generate business leads and stay ahead of its main competitor in Belgium.
Vauxhall: Listening to Leads
This case study demonstrates how Vauxhall, the car manufacturer, used a data-led strategy to better target prospects and increase conversion.
Lloyds Commercial Banking: Can you tick it?
This case study describes how Lloyds Commercial Banking launched a campaign based upon service in order to make UK small to medium-sized business (SME) prospects switch bank.
The Private Life of Mail: Mail in the home, heart and head
This research demonstrates how UK consumers interact with mail as it flows throughout the average household and provides advice for brands to make the most of this channel.
Fujitsu says B2B marketing doesn't have to be boring
This event report explains how Fujitsu, the technology company, is using a range of measures to build its brand reputation and increase sales in a challenging UK B2B market.
How Contagious Is Your Viral Marketing Campaign? A Mathematics Model for Assessing Campaign Performance
Few marketing campaigns purely are viral.
How to use inserts for customer acquisition
This article explains how to use inserts in customer acquisition.
B2B marketing: What works in digital B2B
This article describes results from research into business to business (B2B) digital marketing, offering understanding of how budgets are being used.
Privacy in perspective: Insights from DMA Data Protection 2014
This event report discusses the latest arguments surrounding the issue of privacy and handling consumer data.
Brands in the digital age: Marketing metrics myopia
This article discusses the difficulty of measurement in marketing, arguing that some of the things that can be counted are not important, and some important things cannot be counted.
How to use face-to-face sales for customer acquisition
This article explains how to use face-to-face sales in customer acquisition.
+1 202 778 0680
+44 (0) 20 7467 8100
+65 3157 6200