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The power of physical post: Why email is fast but letter is better
This article looks into the continuing power of physical post over digital communications in direct mail. Response rates to letters are typically 30 times better than email and despite its additional cost, letters still account for over a third of total direct marketing expenditure.
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The private life of mail
Research undertaken by Royal Mail, the national postal provider, to understand the impact of direct mail.
Building meaningful relationships in the age of Big Data
This paper discusses the importance of giving consumers control and respecting their privacy.
DMA International ECHO Awards
These awards are given to direct marketing campaigns that have the power to change business.
Optus: ROI Facebook
This case study describes how Optus, a challenger telecom company in Australia, used social media to deliver a personal service and increase sales.
SA Health: Aboriginal Immunisation
This case study shows how Australia's SA Health set out to provide immunisation for disadvantaged Aboriginal babies with an innovative and cost-effective solution.
Junior Ticket: Chestnuts
This case study demonstrates how Edenred, a company that provides prepaid corporate services, promoted its Ticket Junior product in the Czech Republic.
2015 Census Test Communications
This case study describes how the US Census Bureau redesigned and tested an online census in the Savannah DMA in order to see if it could save money in the future.
The Private Life of Mail: Mail in the home, heart and head
This research demonstrates how UK consumers interact with mail as it flows throughout the average household and provides advice for brands to make the most of this channel.
Fujitsu says B2B marketing doesn't have to be boring
This event report explains how Fujitsu, the technology company, is using a range of measures to build its brand reputation and increase sales in a challenging UK B2B market.
How Contagious Is Your Viral Marketing Campaign? A Mathematics Model for Assessing Campaign Performance
Few marketing campaigns purely are viral.
Ten ways Sephora and DFS use e-commerce in Asia
This event report explores ten ways that cosmetics retail brand Sephora and travel retail brand DFS are using e-commerce to grow their sales in Asia.
B2B marketing: What works in digital B2B
This article describes results from research into business to business (B2B) digital marketing, offering understanding of how budgets are being used.
Privacy in perspective: Insights from DMA Data Protection 2014
This event report discusses the latest arguments surrounding the issue of privacy and handling consumer data.
Brands in the digital age: Marketing metrics myopia
This article discusses the difficulty of measurement in marketing, arguing that some of the things that can be counted are not important, and some important things cannot be counted.
How to use leaflets for customer acquisition
This article explains how to use leaflets in customer acquisition.
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