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The power of physical post: Why email is fast but letter is better
This article looks into the continuing power of physical post over digital communications in direct mail. Response rates to letters are typically 30 times better than email and despite its additional cost, letters still account for over a third of total direct marketing expenditure.
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The private life of mail
Research undertaken by Royal Mail, the national postal provider, to understand the impact of direct mail.
Building meaningful relationships in the age of Big Data
This paper discusses the importance of giving consumers control and respecting their privacy.
DMA International ECHO Awards
These awards are given to direct marketing campaigns that have the power to change business.
O2: Proactive Re-sign
This case study looks at a campaign from O2, the UK telco, that won and retained customers by changing the structure of 2 year contracts, allowing customers to 'refresh' to the newest handset at any point.
Optus: ROI Facebook
This case study describes how Optus, a challenger telecom company in Australia, used social media to deliver a personal service and increase sales.
SA Health: Aboriginal Immunisation
This case study shows how Australia's SA Health set out to provide immunisation for disadvantaged Aboriginal babies with an innovative and cost-effective solution.
New York Lottery: #Unclaimed: The hunt for a missing millionaire
This case study details a campaign by the New York Lottery, whose missing winner meant a potential drop in buyers; by looking for the winner of $7m, national media took notice and jackpot sales increased.
The Private Life of Mail: Mail in the home, heart and head
This research demonstrates how UK consumers interact with mail as it flows throughout the average household and provides advice for brands to make the most of this channel.
Ten ways Sephora and DFS use e-commerce in Asia
This event report explores ten ways that cosmetics retail brand Sephora and travel retail brand DFS are using e-commerce to grow their sales in Asia.
Fujitsu says B2B marketing doesn't have to be boring
This event report explains how Fujitsu, the technology company, is using a range of measures to build its brand reputation and increase sales in a challenging UK B2B market.
How Contagious Is Your Viral Marketing Campaign? A Mathematics Model for Assessing Campaign Performance
Few marketing campaigns purely are viral.
How to use email for customer acquisition
This article explains how to use email in customer acquisition.
How to use OBTM (Outbound Telemarketing) for customer acquisition
This article explains how to use OBTM (Outbound Telemarketing) in customer acquisition.
How to use doorstep sales for customer acquisition
This article explains how to use doorstep sales in customer acquisition.
How to use face-to-face sales for customer acquisition
This article explains how to use face-to-face sales in customer acquisition.
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