You have already chosen to receive updates on this topic.

you can review you topic selection in Your Warc.


Your topic selection has been saved successfully.

You'll now receive a weekly Topic Update email when there's new content on this topic.

You can review your topic selections in Your Warc.


You will receive a weekly email whenever there’s new content on this topic.


You can review the topics you follow in Your Warc.

Key reading

Tortoise and the hare

The power of physical post: Why mail is fast but letter is better

This article looks into the continuing power of physical post over digital communications in direct mail. Response rates to letters are typically 30 times better than email and despite its additional cost, letters still account for over a third of total direct marketing expenditure.

The private life of mail

Research undertaken by Royal Mail, the national postal provider, to understand the impact of direct mail.

Building meaningful relationships in the age of Big Data

This paper discusses the importance of giving consumers control and respecting their privacy.

DMA International ECHO Awards

These awards are given to direct marketing campaigns that have the power to change business.

Latest case studies

Chelsea FC: Planning plays love doctor to the rich and famous

This case study reveals how Chelsea FC, the London-based football club, used a targeted direct mail campaign engaging CEOs of potential sponsors to boost its revenues by £40m per year through signing a new long-term sponsorship partner.

SmartLife: Project Akshar (Alphabets) – How we transformed lives of labour into lives of learning

This case study describes how SmartLife, an NGO for Dubai's labourers, created Project Akshar (Alphabets) to help labourers learn English to improve their status and quality of life.

SA Health: Aboriginal Immunisation

This case study explains how SA Health, an Australian public health body, increased immunisation rates amongst Aboriginal children.

Paw Justice: A world without animals

This case study describes how New Zealand animal rights organisation Paw Justice campaigned to prevent "legal highs" psychoactive substances being tested on animals.

Latest articles

The Private Life of Mail: Mail in the home, heart and head

This research demonstrates how UK consumers interact with mail as it flows throughout the average household and provides advice for brands to make the most of this channel.

Fujitsu says B2B marketing doesn't have to be boring

This event report explains how Fujitsu, the technology company, is using a range of measures to build its brand reputation and increase sales in a challenging UK B2B market.

Zenefits offers marketing lessons from Silicon Valley

This event report outlines how Zenefits, a provider of "all-in-one" software for human resources teams, has injected some Silicon Valley flair into marketing.

Want to find out more? Contact us

Monique Dolbin


Monique Dolbin
+1 202 778 0680

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200