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Key reading

Tortoise and the hare

The power of physical post: Why email is fast but letter is better

This article looks into the continuing power of physical post over digital communications in direct mail. Response rates to letters are typically 30 times better than email and despite its additional cost, letters still account for over a third of total direct marketing expenditure.
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The private life of mail

Research undertaken by Royal Mail, the national postal provider, to understand the impact of direct mail.

Building meaningful relationships in the age of Big Data

This paper discusses the importance of giving consumers control and respecting their privacy.

DMA International ECHO Awards

These awards are given to direct marketing campaigns that have the power to change business.


Latest case studies

O2: Proactive Re-sign

This case study looks at a campaign from O2, the UK telco, that won and retained customers by changing the structure of 2 year contracts, allowing customers to 'refresh' to the newest handset at any point.

Optus: ROI Facebook

This case study describes how Optus, a challenger telecom company in Australia, used social media to deliver a personal service and increase sales.

SA Health: Aboriginal Immunisation

This case study shows how Australia's SA Health set out to provide immunisation for disadvantaged Aboriginal babies with an innovative and cost-effective solution.

New York Lottery: #Unclaimed: The hunt for a missing millionaire

This case study details a campaign by the New York Lottery, whose missing winner meant a potential drop in buyers; by looking for the winner of $7m, national media took notice and jackpot sales increased.

Latest articles

The Private Life of Mail: Mail in the home, heart and head

This research demonstrates how UK consumers interact with mail as it flows throughout the average household and provides advice for brands to make the most of this channel.

Ten ways Sephora and DFS use e-commerce in Asia

This event report explores ten ways that cosmetics retail brand Sephora and travel retail brand DFS are using e-commerce to grow their sales in Asia.

Fujitsu says B2B marketing doesn't have to be boring

This event report explains how Fujitsu, the technology company, is using a range of measures to build its brand reputation and increase sales in a challenging UK B2B market.

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Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com