You have already chosen to receive updates on this topic.

you can review you topic selection in Your Warc.


Your topic selection has been saved successfully.

You'll now receive a weekly Topic Update email when there's new content on this topic.

You can review your topic selections in Your Warc.


You will receive a weekly email whenever there’s new content on this topic.


You can review the topics you follow in Your Warc.

Key reading

Yahoo promoted content

The ultimate guide to branded content

This report offers guidance on creating an effective branded content strategy, including an in-depth example from Yahoo. It includes tips on developing original content, managing freelancers and measuring effectiveness.

How content marketing works

The importance of using creativity, community and integration for native advertising and sponsored content.
Not a subscriber? Download this sample

Red Bull Media House transforms content marketing

An example of a brand using content to increase value, with activities ranging from sports to music.

The future of native advertising

This paper argues that native advertising is particularly well suited to mobile platforms and branded apps.

Content and native advertising: Pros and cons

Among the content issues discussed in this paper are the need for transparency, quality and a great team.

Latest case studies

Australian Institute of Management (AIM): Inspiring Australians to realise their power

This case study shows how the Australian Institute of Management (AIM) increased its revenues with a small marketing budget by getting more Australians to take AIM courses and more organisations to outsource learning and development to AIM.

Erste Corporate Banking

This case study describes how Erste Corporate Banking (ECB) was launched as a new sub-brand to Ceska Sporitelna, the largest retail bank in the Czech market, with a long term content strategy.

Clinique: Smart Beauty

This case study shows how Clinique, a global premium skincare brand, launched two new products into the Australian market, cementing the brand as a leading skincare innovator.

Mobil Delvac: Behind the wheels

This case study describes how Mobil Delvac, a motor oil brand in the US, increased its brand loyalty by focussing on customers rather than the product in its media campaign.

Latest articles

The power of storytelling: how Philips rebranded as a health business

This event report looks at how Philips, the electronics company, has gone about repositioning as a healthcare business.

From tech savvy to content savvy: How tech brands can become the go-to content resource for consumers

This article uses consumer research in the UK to demonstrate how tech brands can use content marketing to reduce customer churn, improve brand perception and build trust.

Increase the value of native ads

This case study shares best practice guidelines for native ads, based on research into what consumers think of them.

The IKEA Home Tour: turning employees into marketing stars

This event report outlines how IKEA, the furniture retailer, successfully put its employees at the heart of a content-marketing program.

Want to find out more? Contact us

Monique Dolbin


Monique Dolbin
+1 202 778 0680

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200