You have already chosen to receive updates on this topic.

you can review you topic selection in Your Warc.


Your topic selection has been saved successfully.

You'll now receive a weekly Topic Update email when there's new content on this topic.

You can review your topic selections in Your Warc.


You will receive a weekly email whenever there’s new content on this topic.


You can review the topics you follow in Your Warc.

Key reading

Madison Ave

What we know about managing agencies

This guide summarises key arguments around the topic of taking on, managing and measuring advertising agencies, offering marketers practical advice from experts, with links to other papers on the topic. It offers key reading from the beginning to the end of the process, from finding an agency to evaluating its performance.

How to assess client-agency relationships effectively

Best Practice guidance and tips based on an analysis of over 8,000 client-agency relationships.

Agency remuneration

Best Practice paper on ways to remunerate agencies beyond traditional models of agency compensation.

Inside the in-house agency trend

Why companies are moving strategy, creative and digital to in-house agencies

Agency management: Who manages who?

Advice and insights for clients on to manage their advertising agencies more effectively.

Latest articles

Impact with a twist… or the winded path from insight to action: A critical discourse between agency and client on how to make impact happen

This paper argues that research agencies and their clients need to take a new approach to their relationships to improve business outcomes, using the example of a client that went in a different an opposite direction to the research.

Switch 'nice to have' for 'unthinkable not to have'

This article by Rory Sutherland argues that the IT industry has powerful lessons to teach advertising agencies.

Marketing's future lies in consumer engagement

This article makes the argument that marketing’s future lies in consumer engagement and that how consumers engage with brands will determine marketing's future success.

PepsiCo's Jakeman warns that agency model will "break"

This event report addresses the challenges facing agencies due to an ongoing process of digital disruption, based on the views of a leading executive from PepsiCo.

Want to find out more? Contact us

Monique Dolbin


Monique Dolbin
+1 202 778 0680

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200