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Key reading

Optus

The Innovation Casebook: Lessons for marketers on creating innnovative campaigns

This report analyses trends from the winners of the Warc Prize for Innovation. It advises brands to make their campaigns "useful" and use social media to drive offline responses, using case studies from Optus, Lifebuoy, Coca-Cola and many more.
Not a subscriber? Download this sample

How to innovate effectively

Best Practice paper advising companies to analyse closely the basis of and barriers to innovation.

The science of serendipity

Why instead of lucky, overnight transformations, innovative solutions come out of previous failed attempts.

Brands and innovation

Jean-Noël Kapferer on the importance of innovation – and what to do after an innovation is developed.

Discovering new product opportunities via social media

A standardised method for using social media listening to generate ideas for new product development.


Latest articles

Considerations for adopting technology

This article highlights six factors to take into account when considering using technology in marketing campaigns.

The new technology in shopper marketing

This article discusses the various marketing techniques, including Augmented Reality and Facial Recognition, that can be used to investigate and influence in-store purchase decisions.

The Danone Activation Studio: Turning consumer insights into company-wide memes

This paper discusses a project from Danone that aimed to share insights with people in a faster way, and ultimately increase the ROI of its insights.

Lowdown: Apple Pay

This article explains Apple Pay – Apple's mobile payment system.

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Monique Dolbin

Americas

Monique Dolbin
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Ed Pank

Asia Pacific

Ed Pank
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asiapacific@warc.com