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The sharing economy: Disrupting traditional business models
This article discusses the rise of the 'sharing economy', which is enabled by increased levels of global connectedness and has revolutionised the travel category. It uses the example of a peer-to-peer car sharing marketplace to show the business opportunity the sharing economy represents.
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British Airways: A transformative role for insight
How the airline made large amounts of data more manageable and accessible for business decisions.
How Airbnb plans for "super-brand" status
How the holiday rental giant has leveraged marketing at a time of rapid company growth.
IHG checks in a winner with Holiday Inn relaunch
How Holiday Inn planned for and executed the global relaunch of its complex brand family.
Travel & Tourism company profiles
Euromonitor data and analysis on the sector's major companies.
Friction Free Flight Bookings
This case study explores how S7 airline launched an online booking engine with a simplified and intuitive design and visual language, reflecting the brand's maxim to 'chase happiness,' which achieved a 76% increase in online revenue.
This case study looks at the French airline Transavia and its attempt to rebrand by selling tickets like snacks to demonstrate the ease for the consumer.
Hailo Ireland: 'We're so local' regional
This case study explains how Hailo, the taxi-booking app, spread out of big cities into less well served parts of Ireland, emphasising the local nature of the app.
Newfoundland and Labrador: Find yourself
This case study describes how Newfoundland and Labrador (NL) Tourism focused upon the idea that NL is for travellers, not tourists, in order to attract people to the region.
Measure share of experience: a new metric gives a fuller picture to marketers
This article explains the uses and benefits of new techniques for measuring share of brand experience (SOE) as a more accurate metric of customers' contact with brands.
Emirates Group Plc (Transport & tourism)
This Company Profile from Euromonitor provides key details and analysis of Emirates Group, the owner of brands such as Emirates airline, SkyCargo, and Dnata.
Hyatt Hotels Corp (Transport & tourism)
This Company Profile from Euromonitor provides key details and analysis of Hyatt Hotels, the owner of brands such as Hyatt, Hyatt Regency, and Andaz.
How an indie Maui hotel found a social voice
This event report outlines how the Ka'anapali Beach Hotel took on far larger competitors by emphasising its Hawaiian authenticity.
Marriott International Inc (Transport & tourism)
This Company Profile from Euromonitor provides key details and analysis of Marriott International Inc, the owner of brands such as BVLGARI Hotels, and Ritz-Carlton.
Build brands with meaning
This article shows how Munich Airport developed and launched a new brand idea, tagline and logo to reflect the joy of travel, authentic connections and meaningful moments.
International Airlines Group (Transport & tourism)
This Company Profile from Euromonitor provides key details and analysis ofInternational Airlines Group, the owner of brands such as British Airways and Iberia.
How Le Méridien developed a consistent brand image
This event report outlines how Le Méridien, the luxury hotel chain, developed a consistent brand image by offering "snapshots" into its diverse portfolio of properties.
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