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Key reading

Car sharing

The sharing economy: Disrupting traditional business models

This article discusses the rise of the 'sharing economy', which is enabled by increased levels of global connectedness and has revolutionised the travel category. It uses the example of a peer-to-peer car sharing marketplace to show the business opportunity the sharing economy represents.
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British Airways: A transformative role for insight

How the airline made large amounts of data more manageable and accessible for business decisions.

How Airbnb plans for "super-brand" status

How the holiday rental giant has leveraged marketing at a time of rapid company growth.

IHG checks in a winner with Holiday Inn relaunch

How Holiday Inn planned for and executed the global relaunch of its complex brand family.

Travel & Tourism company profiles

Euromonitor data and analysis on the sector's major companies.

Latest case studies

New Zealand Transport Agency: Legend

The case shows how the New Zealand Transport Agency used humour to reach out to its target audience of young men to warn them of dangers of drunk driving.

Tourism Northern Territory: Pushing the NT off Aussies' bucket lists and onto their to-do lists

This case study explains how Tourism Northern Territory, a government body, increased visitor numbers to the Northern Territory (NT) in Australia by reframing the area as a place you 'do' rather than 'go' or 'see'.

Transavia: eBay

This case study describes how Transavia, a low cost airline, teamed up with eBay to promote the availability of holiday travel in a time of austerity.

British Airways North America: Visit Mum

This case study explains how British Airways, the airline, grew sales in North America by connecting with expat Indians.

Latest articles

Build brands with meaning

This article shows how Munich Airport developed and launched a new brand idea, tagline and logo to reflect the joy of travel, authentic connections and meaningful moments.

Advertising in context: The importance of context in media placement

This article describes a new study which reveals that the relevance of the message environment is more important than the quality of the medium in which it is placed.

The value of loyalty: How Qantas and Bookworld built profitable businesses

This event report looks at how two different companies have successfully utilised loyalty programs to acquire customers and increase profitability.

Project 72: Understanding the Millennial experience in Las Vegas

This paper explores the development of a research project looking to understand the drivers behind young peoples' desire to visit Las Vegas.

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