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The sharing economy: Disrupting traditional business models
This article discusses the rise of the 'sharing economy', which is enabled by increased levels of global connectedness and has revolutionised the travel category. It uses the example of a peer-to-peer car sharing marketplace to show the business opportunity the sharing economy represents.
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British Airways: A transformative role for insight
How the airline made large amounts of data more manageable and accessible for business decisions.
How Airbnb plans for "super-brand" status
How the holiday rental giant has leveraged marketing at a time of rapid company growth.
IHG checks in a winner with Holiday Inn relaunch
How Holiday Inn planned for and executed the global relaunch of its complex brand family.
Travel & Tourism company profiles
Euromonitor data and analysis on the sector's major companies.
Tigerair Australia: Infrequent Flyers Club
This case study shows how Tigerair, an Australian low-cost airline, improved its very low customer consideration scores with a humorous and highly shareable campaign.
Spies Travels: Do it for Denmark and Do it for Mom
This case study describes how Spies Travels, a traditional 60-year-old travel agency from Denmark, safeguarded its future with a provocative content campaign.
Southeastern: #SEhiddengems - online summer sale
This case study describes how Southeastern, a rail operator in the United Kingdom, launched a campaign to promote off-peak travel.
JetBlue: Flying it Forward
This case study looks at JetBlue, a US airline that had to begin charging for checked bags – something it had always avoided – by asking people to value a broader take on humanity than freebies.
Measure share of experience: a new metric gives a fuller picture to marketers
This article explains the uses and benefits of new techniques for measuring share of brand experience (SOE) as a more accurate metric of customers' contact with brands.
Uber goes big with A/B testing, localization and experiential marketing
This article outlines how Uber, the ride-hailing app, built its presence in Hong Kong with A/B testing, experiential marketing and a highly-localized approach to omni-channel outreach.
Emirates Group Plc (Transport & tourism)
This Company Profile from Euromonitor provides key details and analysis of Emirates Group, the owner of brands such as Emirates airline, SkyCargo, and Dnata.
Qantas Airways Ltd (Transport & tourism)
This Company Profile from Euromonitor provides key details and analysis of Qantas Airways Ltd, the owner of brands such as Qantas holidays and Jetconnect.
Why Airbnb's 'creative culture' is key to its success
This event report explains how Airbnb, despite being considered a disruptive force, is still following the tried-and-true methods of brand-building and marketing to build fame.
How Hilton Hotels builds relationships to beat industry disruptors
This event report examines how Hilton Hotels, the global chain, are engaging with new technology to speed up and control the interactions that users have with platforms to build the brand.
How Le Méridien developed a consistent brand image
This event report outlines how Le Méridien, the luxury hotel chain, developed a consistent brand image by offering "snapshots" into its diverse portfolio of properties.
Avis’s long digital road to new customers
This event report addresses how Avis, the car-rental company, found new customers by looking beyond tried and tested marketing techniques.
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