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Key reading

Car sharing

The sharing economy: Disrupting traditional business models

This article discusses the rise of the 'sharing economy', which is enabled by increased levels of global connectedness and has revolutionised the travel category. It uses the example of a peer-to-peer car sharing marketplace to show the business opportunity the sharing economy represents.
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British Airways: A transformative role for insight

How the airline made large amounts of data more manageable and accessible for business decisions.

How Airbnb plans for "super-brand" status

How the holiday rental giant has leveraged marketing at a time of rapid company growth.

IHG checks in a winner with Holiday Inn relaunch

How Holiday Inn planned for and executed the global relaunch of its complex brand family.

Travel & Tourism company profiles

Euromonitor data and analysis on the sector's major companies.


Latest case studies

Friction Free Flight Bookings

This case study explores how S7 airline launched an online booking engine with a simplified and intuitive design and visual language, reflecting the brand's maxim to 'chase happiness,' which achieved a 76% increase in online revenue.

Transavia: Snackholidays

This case study looks at the French airline Transavia and its attempt to rebrand by selling tickets like snacks to demonstrate the ease for the consumer.

Hailo Ireland: 'We're so local' regional

This case study explains how Hailo, the taxi-booking app, spread out of big cities into less well served parts of Ireland, emphasising the local nature of the app.

Newfoundland and Labrador: Find yourself

This case study describes how Newfoundland and Labrador (NL) Tourism focused upon the idea that NL is for travellers, not tourists, in order to attract people to the region.

Latest articles

Measure share of experience: a new metric gives a fuller picture to marketers

This article explains the uses and benefits of new techniques for measuring share of brand experience (SOE) as a more accurate metric of customers' contact with brands.

Emirates Group Plc (Transport & tourism)

This Company Profile from Euromonitor provides key details and analysis of Emirates Group, the owner of brands such as Emirates airline, SkyCargo, and Dnata.

Hyatt Hotels Corp (Transport & tourism)

This Company Profile from Euromonitor provides key details and analysis of Hyatt Hotels, the owner of brands such as Hyatt, Hyatt Regency, and Andaz.

How an indie Maui hotel found a social voice

This event report outlines how the Ka'anapali Beach Hotel took on far larger competitors by emphasising its Hawaiian authenticity.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com