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Coca-Cola's real-time intelligence: Becoming the champions on engagement
This paper explains how Coca-Cola developed a platform to consolidate data from multiple sources in real-time. This platform was used to inform its marketing communications and decisions leading up to the 2014 FIFA World Cup, of which the brand was one of the major global sponsors.
Red Bull Media House transforms content marketing
Red Bull Media House's activities from Formula 1 to snowboarding, breakdancing and gaming.
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Going to the edges for inspiration
The advantage of talking to soft drinks brand lovers in order to reach the mass market.
Understanding usage and attitudes towards coffee
A global look at the increasingly-influential "Coffee Mavens", who are often first in picking up on trends.
Soft Drinks company profiles
Euromonitor data and analysis on the sector's major companies.
Kenco: Coffee Vs. Gangs
This case shows how Kenco, the coffee brand, re-established its 'green' credentials in the UK and Ireland by demonstrating to the consumer that its investment in coffee growers produces positive results.
The Coca-Cola Company: Open Up - how two simple words broke a centuries old taboo
This case study explains how Coca-Cola, the soft drinks brand, connected with Middle Eastern consumers by demonstrating it understood Muslims' difficulties during Ramadan.
Making the unbelievable possible for Pepsi Max
This case study shows how Pepsi Max, the soft drinks brand, used a YouTube campaign in the UK to take on a larger rival and boost brand equity and business results.
Coca-Cola: Share a Coke with Vietnamese Teens
This case study describes how Coca-Cola, the soft drinks brand, connected with young people in Vietnam with customised cans to increase sales.
How O2 and Evian leverage their sports sponsorships
This event report looks at how two different brands, O2 and Evian, leveraged their sports sponsorships during 2015.
Innocent drinks: How applied consumer psychology helped find the sweet spot for one savoury proposition
This paper explains how Innocent, the drinks company, incorporated behavioural economics into its packaging design test to launch a new product in the UK.
Marketing to children: the role of co-creation and humour for the LOL generation
This event report looks at two techniques – co-creation and humour – that marketers can use to reach different age groups within the children's market.
Coca-Cola Co (Drink and beverages, non-alcoholic)
This Company Profile from Euromonitor provides key details and analysis of The Coca-Cola Co, the owner of brands such as Minute Maid.
Going to the edges for inspiration: Why it's right to talk to 'extreme' consumers even if you are a mass-market brand
This paper argues that people with more interesting and unusual experiences, attitudes and backgrounds – 'extreme consumers' – can unlock insights that transform the work of marketing and innovation teams.
Taking mobile to the max in Asia: Its untapped potential to yield consumer insights into the product experience
This paper discusses how mobile research can be used in product testing in Asia to provide more reliable insights.
From start-ups to the World Cup: Coca-Cola's strategy of "collision"
This report describes the sponsorship opportunities that have been undertaken by Coca-Cola, the soft drinks company, around the world.
What drives the Indonesian Muslim consumer: Insights from Unilever Indonesia
This event report shows how Unilever Indonesia is courting Muslim consumers by gaining a deeper understanding of religious and local cultural practices.
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