You have already chosen to receive updates on this topic.
you can review you topic selection in Your Warc.
Your topic selection has been saved successfully.
You'll now receive a weekly Topic Update email when there's new content on this topic.
You can review your topic selections in Your Warc.
You will receive a weekly email whenever there’s new content on this topic.
You can review the topics you follow in Your Warc.
Coca-Cola's real-time intelligence: Becoming the champions on engagement
This paper explains how Coca-Cola developed a platform to consolidate data from multiple sources in real-time. This platform was used to inform its marketing communications and decisions leading up to the 2014 FIFA World Cup, of which the brand was one of the major global sponsors.
Red Bull Media House transforms content marketing
Red Bull Media House's activities from Formula 1 to snowboarding, breakdancing and gaming.
Not a subscriber? Download this sample
Going to the edges for inspiration
The advantage of talking to soft drinks brand lovers in order to reach the mass market.
Understanding usage and attitudes towards coffee
A global look at the increasingly-influential "Coffee Mavens", who are often first in picking up on trends.
Soft Drinks company profiles
Euromonitor data and analysis on the sector's major companies.
Making Pepsi Max the choice of a new generation once again
This case study looks at the soft-drink Pepsi Max's campaign in the UK to regain relevance among a millennial audience by putting a YouTube channel at the heart of their strategy.
Coca-Cola: The Emotisongs
This case study details Coca Cola's campaign in central and southern Europe that cut famous music videos down to a 5 to 15 second essence to be used as an emoticon: Emotisongs.
Coca-Cola: The gift bottle
This case study describes, soft drink giant, Coca Cola's campaign to bring the product back into its holiday advertising offer.
Coke Zero: Drinkable advertising
This case study describes how Coke Zero, a Coca-Cola brand, created Drinkable Advertising in the US in order to drive trial among millennials as 80% of them have never tried Coke Zero.
Warc 100: The world's best drinks campaigns and companies 2016
This short report summarises the results for the drinks category from the 2016 Warc 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.
Coca-Cola’s eight tips for a better content strategy
This article describes best practices from Coca-Cola on how to design a successful content strategy and stay relevant in consumers' lives.
Understanding Coca-Cola's "One Brand" strategy
This event report outlines Coca-Cola's "One Brand" strategy, which seeks to take a more holistic approach to marketing the four main variants of the soft drink.
Considerations for adopting technology
This article highlights six factors to take into account when considering using technology in marketing campaigns.
Danone Groupe (Drink and beverages, non-alcoholic)
This Company Profile from Euromonitor provides key details and analysis of Danone, the owner of brands such as Evian, Volvic and Aqua.
Red Bull GmbH (Drink and beverages, non-alcoholic)
This Company Profile from Euromonitor provides key details and analysis of Red Bull GmbH.
Tata Tea (Drink and beverages, non-alcoholic)
This Company Profile from Euromonitor provides key details and analysis of Tata Tea, the owner of brands such as Tata Tea and Tetley.
+1 202 778 0680
+44 (0) 20 7467 8100
+65 3157 6200