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E-commerce, digital technology and changing shopping preferences
Findings from a global Nielsen survey into grocery shopping habits. The survey suggests ways to understand how digital technology is changing the retail landscape.
The shopper of the future
GFK research on how today's young shoppers see tomorrow's shopping experience.
How one retailer mixes shopping and entertainment
Why Macy's is embracing a range of new channels and media partnerships to engage shoppers.
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Traditional retailer, new technique
How Walmart, the retail giant, is drawing on the start-up driven idea of "growth hacking".
Retail company profiles
Euromonitor data and analysis on the sector's major companies.
Rip Curl: Search GPS
This case study demonstrates how Rip Curl, a major Australian surfwear brand, halted the long-term sales decline by tapping into surfers' desire to find, capture, relive and share their perfect waves.
McDonald's Australia: How re-invigorating the Big Mac as a modern icon helped 'mac' everything better
This case study demonstrates how McDonald's, the world's largest chain of hamburger fast food restaurants, proved to millennials in Australia that the Big Mac was still a relevant part of modern pop-culture by dramatizing the exclusivity of the Special Sauce that the burger is made with.
Media Markt: Rabbit race
This case study demonstrates how Media Markt, Germany's biggest electronics retailer, turned Easter price promotion into an actual game to engage with the German public.
This case study describes a campaign by US retailer REI that encouraged people to spend time outdoors by closing its doors on the biggest shopping day of the year, Black Friday.
How Domino’s uses mobile to connect with customers, improve experiences and increase sales
This event report looks at Domino's, the pizza takeaway, and its innovations in new technology, notably in immersive mobile experiences to drive the company into the 'front and centre' of people's minds.
Modsy brings digital disruption to home décor
This event report details attempts by Modsy, the interior-design app, to revolutionise how consumers find and buy new furniture.
The benefits of quantifying qualitative brand data: a mixed-method approach for converting free brand associations to a brand equity index
Researchers suggest quantification of qualitative data as an innovative approach to knowledge creation.
The growing sophistication of online shopping
This report analyses the evolution of online shopping, covering changes in pricing, consumer trust, personalisation and how popular marketplaces are serving their regions' needs.
How Third Man Records became the "face for vinyl"
This event report outlines how Third Man Records, a music label/retailer founded by Jack White of The White Stripes, has carved out a distinct niche in the growing vinyl market.
Personalised fashion: why online retailers need to deliver a tailored service
This article seeks to combine the trend of personalisation with fashion in order to reduce returns and discontent, arguing for a value exchange that applies macro-insight taken from micro-personalisation.
What we know about e-commerce and social commerce
This article provides marketers with information and guidance about connecting marketing communications directly with the opportunity to purchase and facilitating seamless online purchases.
How Home Depot optimizes the ecommerce experience
This event report outlines how Home Depot, the home-improvement chain, is seeking to optimise the digital experience.
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