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Key reading

shopping

E-commerce, digital technology and changing shopping preferences

Findings from a global Nielsen survey into grocery shopping habits. The survey suggests ways to understand how digital technology is changing the retail landscape.

The shopper of the future

GFK research on how today's young shoppers see tomorrow's shopping experience.

How one retailer mixes shopping and entertainment

Why Macy's is embracing a range of new channels and media partnerships to engage shoppers.
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Traditional retailer, new technique

How Walmart, the retail giant, is drawing on the start-up driven idea of "growth hacking".

Retail company profiles

Euromonitor data and analysis on the sector's major companies.


Latest case studies

How Specsavers made ongoing use of TV

This case study describes how Specsavers increased the fame of its brand through an evolutionary media strategy.

Babyshop embraces showrooming

This case study describes how Babyshop, a Norwegian maternity retailer, created a campaign to turn the practice of showrooming to its advantage, targeting customers in and around physical stores.

IKEA hej Community

This case study shows how Ikea, the homeware brand, engaged with German customers with its IKEA Hej co-creation platform to involve them in every stage of the journey from design to purchase.

Lowe’s Home Improvement: Vines in the real world: making the digital analogue 

This case study describes how Lowe's Home Improvement, the second-largest home improvement retailer in the USA, created analogue versions of its famous digital Vines to launch its first Manhattan store.

Latest articles

Target’s turn-around: boosting sales with creative segmentation in Australia

This event report explores how Target, an Australian retail brand, boosted sales by adopting a pioneering online to offline digital approach.

Understanding McDonald's and Subway Customers in Australia

This infographic provides insights into the customer demographics of 125,000 Australia fast food consumers in Melbourne, Sydney, Brisbane, Perth and Adelaide based on location and mobile data.

Costco Wholesale Corp (Retail)

This Company Profile from Euromonitor provides key details and analysis of Costco Wholesale, the largest membership-only warehouse in the US.

How Home Depot optimizes the ecommerce experience

This event report outlines how Home Depot, the home-improvement chain, is seeking to optimise the digital experience.

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Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com