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E-commerce, digital technology and changing shopping preferences
Findings from a global Nielsen survey into grocery shopping habits. The survey suggests ways to understand how digital technology is changing the retail landscape.
The shopper of the future
GFK research on how today's young shoppers see tomorrow's shopping experience.
How one retailer mixes shopping and entertainment
Why Macy's is embracing a range of new channels and media partnerships to engage shoppers.
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Traditional retailer, new technique
How Walmart, the retail giant, is drawing on the start-up driven idea of "growth hacking".
Retail company profiles
Euromonitor data and analysis on the sector's major companies.
MarcoPolo (now Unieuro): Time machine
This case study describes how MarcoPolo Expert, the electronic chain store in Italy, implemented a loyalty program to build customer fidelity.
This case study demonstrates how McDonald's, the fast food restaurant, increased its relevance in Europe as a sponsor of the 2014 World Cup.
From less than festive to Christmas grotto: How a sprinkling of insight magic helped deliver growth for Boots UK at Christmas
This case study explains how Boots, a pharmacy chain, employed insight that influenced decisions and helped deliver growth for Boots UK at Christmas.
Mothercare: My Local Mothercare
This case study describes how retailer Mothercare's My Local Mothercare campaign built upon the data it had previously collected to build more meaningful face-to-face relationships with its UK customers.
Deal of the day: analysing purchase frequency-based subscriber segmentation
Deal of the day is a form of e-commerce in which an intermediary allows merchants access to a subscriber list, to promote their offerings at a discount.
Comparing approaches to elicit brand attributes both face-to-face and online
Brand attributes play an important role in tracking customer-based brand equity.
Developing the Boots Christmas TV ad using facial coding
This article discusses how the development of the Christmas advert for Boots, the high street retailer and chemist, used facial coding techniques to identify emotional reactions to verbal narratives.
How Macy's fashions a new influencer strategy
This event report addresses how Macy's, the department-store chain, has developed its influencer strategy over time.
How to Use Multichannel Behavior to Predict Online Conversions: Behavior Patterns Across Online Channels Inform Strategies for Turning Users Into Paying Customers
Advertisers use multiple online channels to reach consumers over the Internet.
Bosses in hoodies and flip-flops: how Tesco is preparing for a future run by millennials
This event report considers how the elevation of the millennial generation into senior positions will affect business structures and how companies interact with consumers.
How John Lewis harnesses the spending power of the omnishopper
This event report looks at how department store John Lewis has made the transition from bricks and mortar to omnichannel retailer.
BEHR paints emotional pictures to build its brand
This event report shows how BEHR used qualitative research to gain a deeper insight into the emotions which consumers attach to colour, and thus refine the brand strategy for its paints and stains.
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