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Key reading

shopping

E-commerce, digital technology and changing shopping preferences

Findings from a global Nielsen survey into grocery shopping habits. The survey suggests ways to understand how digital technology is changing the retail landscape.

The shopper of the future

GFK research on how today's young shoppers see tomorrow's shopping experience.

How one retailer mixes shopping and entertainment

Why Macy's is embracing a range of new channels and media partnerships to engage shoppers.
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Traditional retailer, new technique

How Walmart, the retail giant, is drawing on the start-up driven idea of "growth hacking".

Retail company profiles

Euromonitor data and analysis on the sector's major companies.


Latest case studies

MarcoPolo (now Unieuro): Time machine

This case study describes how MarcoPolo Expert, the electronic chain store in Italy, implemented a loyalty program to build customer fidelity.

McDonald's FryFutbol

This case study demonstrates how McDonald's, the fast food restaurant, increased its relevance in Europe as a sponsor of the 2014 World Cup.

From less than festive to Christmas grotto: How a sprinkling of insight magic helped deliver growth for Boots UK at Christmas

This case study explains how Boots, a pharmacy chain, employed insight that influenced decisions and helped deliver growth for Boots UK at Christmas.

Mothercare: My Local Mothercare

This case study describes how retailer Mothercare's My Local Mothercare campaign built upon the data it had previously collected to build more meaningful face-to-face relationships with its UK customers.

Latest articles

Deal of the day: analysing purchase frequency-based subscriber segmentation

Deal of the day is a form of e-commerce in which an intermediary allows merchants access to a subscriber list, to promote their offerings at a discount.

Comparing approaches to elicit brand attributes both face-to-face and online

Brand attributes play an important role in tracking customer-based brand equity.

Developing the Boots Christmas TV ad using facial coding

This article discusses how the development of the Christmas advert for Boots, the high street retailer and chemist, used facial coding techniques to identify emotional reactions to verbal narratives.

How Macy's fashions a new influencer strategy

This event report addresses how Macy's, the department-store chain, has developed its influencer strategy over time.

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Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com