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E-commerce, digital technology and changing shopping preferences
Findings from a global Nielsen survey into grocery shopping habits. The survey suggests ways to understand how digital technology is changing the retail landscape.
The shopper of the future
GFK research on how today's young shoppers see tomorrow's shopping experience.
How one retailer mixes shopping and entertainment
Why Macy's is embracing a range of new channels and media partnerships to engage shoppers.
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Traditional retailer, new technique
How Walmart, the retail giant, is drawing on the start-up driven idea of "growth hacking".
Retail company profiles
Euromonitor data and analysis on the sector's major companies.
Stylight/Shazam: The Fashion Mag Hijack
This case study describes how Stylight, the online shopping platform in Germany, got itself noticed by turning a fashion magazine into a shopping tool with the help of a mobile phone.
LIDL: Gaining a lot from Living a little
This case study demonstrates how investment and a brand campaign helped Lidl, a German discount supermarket chain in Ireland, achieve impressive growth and increase turnover in a challenging market.
SuperValu: Giving small producers a big chance
This case study demonstrates how SuperValu, an Irish supermarket chain, showed its commitment to Ireland, helped local food producers and achieved a sales uplift through its Food Academy programme and a multi-faceted media campaign.
Dunkin' Donuts: #WTFast
This case study describes how Dunkin' Donuts, an American global donut company and coffeehouse chain, drove awareness and app downloads of its latest innovation, On-the-Go Ordering, with the help of a 360 campaign.
Under Armour Inc (Clothing & accessories)
This Company Profile from Euromonitor provides key details and analysis of Under Armour.
Best Buy underpins creative with analytics
This event report outlines how Best Buy, the electronics retailer, is leveraging data to enhance its creative output and broader marketing strategy.
How Domino's uses mobile to connect with customers, improve experiences and increase sales
This event report looks at Domino's, the pizza takeaway, and its innovations in new technology, notably in immersive mobile experiences to drive the company into the 'front and centre' of people's minds.
The benefits of quantifying qualitative brand data: a mixed-method approach for converting free brand associations to a brand equity index
Researchers suggest quantification of qualitative data as an innovative approach to knowledge creation.
Grubhub's approach to engaging consumers
This event report details attempts by Grubhub, the online takeout and delivery service, to deepen its engagement with consumers.
Seven & I Holdings Co, Ltd (Retail)
This Company Profile from Euromonitor provides key details and analysis of Seven & I Holdings Co, Ltd, the owner of brands such as 7-Eleven and Ito-Yokado.
The ten lessons behind Uniqlo's creative revival
This event report describes a talk by John C.
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