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Key reading

shopping

E-commerce, digital technology and changing shopping preferences

Findings from a global Nielsen survey into grocery shopping habits. The survey suggests ways to understand how digital technology is changing the retail landscape.

The shopper of the future

GFK research on how today's young shoppers see tomorrow's shopping experience.

How one retailer mixes shopping and entertainment

Why Macy's is embracing a range of new channels and media partnerships to engage shoppers.
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Traditional retailer, new technique

How Walmart, the retail giant, is drawing on the start-up driven idea of "growth hacking".

Retail company profiles

Euromonitor data and analysis on the sector's major companies.




Latest case studies

Stylight/Shazam: The Fashion Mag Hijack

This case study describes how Stylight, the online shopping platform in Germany, got itself noticed by turning a fashion magazine into a shopping tool with the help of a mobile phone.

LIDL: Gaining a lot from Living a little

This case study demonstrates how investment and a brand campaign helped Lidl, a German discount supermarket chain in Ireland, achieve impressive growth and increase turnover in a challenging market.

SuperValu: Giving small producers a big chance

This case study demonstrates how SuperValu, an Irish supermarket chain, showed its commitment to Ireland, helped local food producers and achieved a sales uplift through its Food Academy programme and a multi-faceted media campaign.

Dunkin' Donuts: #WTFast

This case study describes how Dunkin' Donuts, an American global donut company and coffeehouse chain, drove awareness and app downloads of its latest innovation, On-the-Go Ordering, with the help of a 360 campaign.

Latest articles

Under Armour Inc (Clothing & accessories)

This Company Profile from Euromonitor provides key details and analysis of Under Armour.

Best Buy underpins creative with analytics

This event report outlines how Best Buy, the electronics retailer, is leveraging data to enhance its creative output and broader marketing strategy.

How Domino's uses mobile to connect with customers, improve experiences and increase sales

This event report looks at Domino's, the pizza takeaway, and its innovations in new technology, notably in immersive mobile experiences to drive the company into the 'front and centre' of people's minds.

The benefits of quantifying qualitative brand data: a mixed-method approach for converting free brand associations to a brand equity index

Researchers suggest quantification of qualitative data as an innovative approach to knowledge creation.

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Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
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Ed Pank

Asia Pacific

Ed Pank
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asiapacific@warc.com