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E-commerce, digital technology and changing shopping preferences
Findings from a global Nielsen survey into grocery shopping habits. The survey suggests ways to understand how digital technology is changing the retail landscape.
The shopper of the future
GFK research on how today's young shoppers see tomorrow's shopping experience.
How one retailer mixes shopping and entertainment
Why Macy's is embracing a range of new channels and media partnerships to engage shoppers.
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Traditional retailer, new technique
How Walmart, the retail giant, is drawing on the start-up driven idea of "growth hacking".
Retail company profiles
Euromonitor data and analysis on the sector's major companies.
How Specsavers made ongoing use of TV
This case study describes how Specsavers increased the fame of its brand through an evolutionary media strategy.
Babyshop embraces showrooming
This case study describes how Babyshop, a Norwegian maternity retailer, created a campaign to turn the practice of showrooming to its advantage, targeting customers in and around physical stores.
EDEKA: Cashier Symphony
This case study describes how EDEKA – Germany's largest supermarket chain in the premium segment – won the retail communication battle during the Christmas period through viral online content.
Boost: Treadmill vending machine
This case study describes how Adidas, a sportswear brand, created a treadmill 'vending machine' to launch its new running boot in exercise-averse UAE.
Global luxury goods trends report
This report discusses the future of the global luxury goods industry, including changes in key markets, the impact of luxury wearables and how brands are looking for more meaningful 'luxury experiences'.
The growing sophistication of online shopping
This report analyses the evolution of online shopping, covering changes in pricing, consumer trust, personalisation and how popular marketplaces are serving their regions' needs.
Target’s turn-around: boosting sales with creative segmentation in Australia
This event report explores how Target, an Australian retail brand, boosted sales by adopting a pioneering online to offline digital approach.
Target taps consumer data to drive brand "generosity"
This event report addresses attempts by Target, the retailer, to engage consumers using brand "generosity" – a strategy based on providing immersive experiences rather than traditional marketing communications.
Understanding McDonald's and Subway Customers in Australia
This infographic provides insights into the customer demographics of 125,000 Australia fast food consumers in Melbourne, Sydney, Brisbane, Perth and Adelaide based on location and mobile data.
Costco Wholesale Corp (Retail)
This Company Profile from Euromonitor provides key details and analysis of Costco Wholesale, the largest membership-only warehouse in the US.
From pancakes to Star Wars: how Asda ramped up its digital content
This event report relates how UK supermarket chain Asda developed its approach to producing digital content over the course of a year.
How Third Man Records became the "face for vinyl"
This event report outlines how Third Man Records, a music label/retailer founded by Jack White of The White Stripes, has carved out a distinct niche in the growing vinyl market.
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