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Key reading


E-commerce, digital technology and changing shopping preferences

Findings from a global Nielsen survey into grocery shopping habits. The survey suggests ways to understand how digital technology is changing the retail landscape.

The shopper of the future

GFK research on how today's young shoppers see tomorrow's shopping experience.

How one retailer mixes shopping and entertainment

Why Macy's is embracing a range of new channels and media partnerships to engage shoppers.
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Traditional retailer, new technique

How Walmart, the retail giant, is drawing on the start-up driven idea of "growth hacking".

Retail company profiles

Euromonitor data and analysis on the sector's major companies.

Latest case studies

A real-life IKEA Pinterest room

This case study describes how IKEA, a home furniture retailer, ran a consumer competition with Pinterest to raise attention for its catalogue launch in the Netherlands.

Febreze Roadtrip

This case study shows how Febreze, the air freshener brand, successfully re-launched and repositioned its car freshener solution in the UK and Ireland by finding a more sustainable reason for purchase that would support the business in the long term. Selling sofas in a financial meltdown

The case demonstrates how, a Danish furniture retailer, devised a new brand strategy by creating an aspiring and modern lifestyle brand with international appeal.

Mobil Delvac: Behind the wheels

This case study describes how Mobil Delvac, a motor oil brand in the US, increased its brand loyalty by focussing on customers rather than the product in its media campaign.

Latest articles

Too much genius not enough wisdom: It's all becoming qualitative nowadays

This paper explains how qualitative research has become a methodological asset that allows a better understanding of customer engagement, how it is evolving and how it can be applied to increase growth.

Retail's next top-model: New perspectives on consumer decision processes in a rapidly changing world

This paper explains how the complexity of the typical purchase journey is contradicting the current methodology of shopping research and introduces a new model to fix this issue.

Makers revolutionize making! How to derive insights from subversive consumer practices

This paper examines the reasons and consequences of the Maker Movement, a trend or revival of classic DIY, by looking at its social, economic and market nature and impacts.

The IKEA Home Tour: turning employees into marketing stars

This event report outlines how IKEA, the furniture retailer, successfully put its employees at the heart of a content-marketing program.

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Monique Dolbin


Monique Dolbin
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Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200