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Key reading


Brands, health and wellness: Tracking your health, yourself

This article examines how brands can help consumers make use of the personal data available to them to manage their health and wellbeing. It argues that having access to more personal health information helps people more fully understand the risks and rewards of their daily behaviours.

The role of behavioural economics in healthcare

Why behavioural economics can help people adhere to medical advice more consistently.
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Patient Journey

A summary of market research on how patients experience a disease or condition.

Why personalisation matters for pharma brands

Why pharma brands need to take a more targeted approach in marketing to healthcare providers.

Pharma & Healthcare company profiles

Euromonitor data and analysis on the sector's major companies.

Latest case studies

Turn off to turn on for Durex

This case study demonstrates how Durex, the sexual well-being company, used Earth Hour to help change its perception to a fun and playful brand.

Tena Men: The Final Y-Frontier

This case study discusses how TENA Men, a UK incontinence pad brand, overcame target audience resistance with a humorous campaign suggesting that the product was a way of taking control of their lives.

Reckitt Benckiser: Durex Explore

This case study explains how Durex, the condom brand, successfully launched its new range of sex toys in the UK.

Durex: MTV 'Rex Talk'

This case study describes how Durex, the condom brand, created a reality show with MTV to drive brand conversation and awareness, preference and market share in India.

Latest articles

The power of storytelling: how Philips rebranded as a health business

This event report looks at how Philips, the electronics company, has gone about repositioning as a healthcare business.

When insights from pain and adversity can lead to positive transformation: Applying principles of post-traumatic growth to behaviour change

This paper expands on the idea of post-traumatic growth, the phenomenon of overcoming and leading a more fulfilling life following a trauma, which can be applied to provide support to chronic pain patients.

Creating an inspirational environment in B2B: How dentists get inspired from hairdressers and clams

This paper describes a research project led within German-speaking countries to generate new ideas for dental cementation ('fillings'), taking inspiration from the approach to NPD and innovation of other industries.

Procter & Gamble Co (Pharmaceutical and healthcare)

This Company Profile from Euromonitor provides key details and analysis of Procter & Gamble Co, the owner of brands such as Vicks, Metamucil, Pepto-Bismol and Prilosec OTC.

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Monique Dolbin


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Asia Pacific

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