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Key reading

LEGO

Learning to play well: LEGO's eight-step comeback from near bankruptcy

How the toy manufacturer recovered from the brink of bankruptcy to become one of the world's most-loved brands. This involved placing less emphasis on licensing deals, more on the consumer, and building advocacy via high-value fans.
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The competitive landscape for leisure: why wide appeal matters

This article reports the results of an analysis of participation across a range of leisure activities in the UK.

Webinar: Leisure and entertainment in Asia

An overview of leisure in Asia, from participating in and viewing sports to bars and online entertainment.

Leisure & Entertainment company profiles

Euromonitor data and analysis on the sector's major companies.


Latest case studies

Special Olympics Summer Games: Would you still be a fan if I looked like this?

This case study describes how the Special Olympics, which hosts competitors with intellectual disabilities, increased name recognition and understanding of the event by using the status of national sporting heroes.

Caramel Films: Plants that choose movies

This case study describes how Caramel Films in Spain came up with a one-of-a-kind criteria for deciding which film out of three available it would distribute.

VisitorVerdict: Creating access to insight for the independent museums sector

This case study describes how the British independent museum sector employed VisitorVerdict, a national visitor experience benchmarking service.

Wasps Rugby Football Club (RFC): Building a new profitable base for fans

This case study describes how Wasps Rugby Football Club (RFC) built an emotional connection with new target audiences in the UK after its relocation to Coventry's Ricoh Arena through a local, strategic and relevant campaign.

Latest articles

7 ways to engage sports fans

This article explores ways to engage sports fans through opportunities presented by the inherent sociability, live TV, eSports, and expansion.

7 routes to more effective sports sponsorship

This article outlines seven strategies by which brands can successfully leverage the power of sport sponsorship.

Fan-first sports platforms

This article describes how most sport fans would be receptive to increased levels of sports sponsorship if the brands were to act more like fans themselves and explores this insight to investigate the five new dynamics of effective sports sponsorship.

Data-enabled sports strategies

This article explains why data-based personalisation enables rights holders to engage with precisely the right audience and achieve their objectives.

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Americas

Monique Dolbin
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Ed Pank

Asia Pacific

Ed Pank
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asiapacific@warc.com