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Learning to play well: LEGO's eight-step comeback from near bankruptcy
How the toy manufacturer recovered from the brink of bankruptcy to become one of the world's most-loved brands. This involved placing less emphasis on licensing deals, more on the consumer, and building advocacy via high-value fans.
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The competitive landscape for leisure: why wide appeal matters
This article reports the results of an analysis of participation across a range of leisure activities in the UK.
Webinar: Leisure and entertainment in Asia
An overview of leisure in Asia, from participating in and viewing sports to bars and online entertainment.
Leisure & Entertainment company profiles
Euromonitor data and analysis on the sector's major companies.
Sportsbet: The Idea that cost Sportsbet Millions
This case study describes how Sportsbet, the Australian online betting shop, took the lead on responsible gambling.
FC Zurich Women: Escort Men
This case study demonstrates how FC Zurich Women, a football team that regularly makes the UEFA Women's Champions League, put women's football in the spotlight in Switzerland for the first time.
Cronulla Sharks: Feeding time
This case study shows how the Cronulla Sharks Football Club used original video content to turn negative sentiment into pro-active support from fans and the media.
New York Lottery: You'd Make a Way Better Rich Person
This case study describes how New York Lotto took back its title as the city's jackpot game.
Lego evolves its brand with social media and content marketing
This article explores how Lego, the toy company, evolved its brand with social media and content marketing campaigns designed around specific cultural insights.
City Football Group On Taking Sports Brands Global
The article explores how City Football Group, owners of Manchester City FC, are expanding their brand globally in North America and Asia.
How the Australian Turf Club used Instagram, influencers and CX to attract millennials
This article outlines how the Australian Turf Club (ATC) modernised its appeal with social media outreach and a better customer experience to attract a new generation of punters.
How Australia's marketers can navigate the Olympics
This article examines some of the strict legal requirements governing Australian brands with regards to marketing during the Olympic Games, and provides examples of the challenges and work-arounds brands have faced when trying to align with the event.
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