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Key reading

LEGO

Learning to play well: LEGO's eight-step comeback from near bankruptcy

How the toy manufacturer recovered from the brink of bankruptcy to become one of the world's most-loved brands. This involved placing less emphasis on licensing deals, more on the consumer, and building advocacy via high-value fans.
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The competitive landscape for leisure: why wide appeal matters

This article reports the results of an analysis of participation across a range of leisure activities in the UK.

Webinar: Leisure and entertainment in Asia

An overview of leisure in Asia, from participating in and viewing sports to bars and online entertainment.

Leisure & Entertainment company profiles

Euromonitor data and analysis on the sector's major companies.


Latest case studies

Ural Music Night: Listen to me

This case study describes how Ural Music Night, a new music festival in Ekaterinberg, Russia, created an app using old Soviet technology to speak to each of the different festival audiences.

Double Robotics: Lucy the Robot

This case study describes how the American technology company Double Robotics created a humanoid robot to showcase its expertise and break into the Australian market with a new product.

Epiphone: The Les Paul Skill Check

This case study shows how Epiphone, the American guitar brand, launched a new signature Gibson Les Paul in Germany with a Shazam challenge to engage guitar players.

Sony: Dreams come true

This case study describes how Sony, an electronic goods brand in Hong Kong, launched a campaign with YouTube to showcase Sony products and encourage Hong Kong people to dream.

Latest articles

Transformational strategy: designing your business future

This article discusses how the State Library of Victoria in Australia undertook a strategic project to address the crucial question of 'What is a public library in 2030?'.

How the Football Association is managing change

This event report examines changes that are being imposed at the FA, England's Football Association, and what other organisations can learn from them.

Game on: the potential of gaming as an advertising medium

This article discusses findings to the question of what makes gaming so engaging, and does it hold potential as an advertising medium.

LG Electronics’ analytics approach: keep it simple

This event report covers LG Electronics' approach to data analytics, measurement and social listening in the Australia market.

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Asia Pacific

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