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Key reading


Learning to play well: LEGO's eight-step comeback from near bankruptcy

How the toy manufacturer recovered from the brink of bankruptcy to become one of the world's most-loved brands. This involved placing less emphasis on licensing deals, more on the consumer, and building advocacy via high-value fans.
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The competitive landscape for leisure: why wide appeal matters

This article reports the results of an analysis of participation across a range of leisure activities in the UK.

Webinar: Leisure and entertainment in Asia

An overview of leisure in Asia, from participating in and viewing sports to bars and online entertainment.

Leisure & Entertainment company profiles

Euromonitor data and analysis on the sector's major companies.

Latest case studies

Loterias y apuestas del estado (Spanish National Lottery): There's no bigger prize than sharing

This case study describes how the Loteria de Navidad (Spanish Christmas lottery) used authentic stories and traditional values to recapture its magic as an iconic brand in Spanish society.

Cronulla Sharks: Feeding time

This case study shows how the Cronulla Sharks Football Club used original video content to turn negative sentiment into pro-active support from fans and the media.

FC Zurich Women: Escort Men

This case study demonstrates how FC Zurich Women, a football team that regularly makes the UEFA Women's Champions League, put women's football in the spotlight in Switzerland for the first time.

Sport Club Recife: Security moms

This case study explains how Sport Club do Recife, a football club in northeastern Brazil, reduced fan on fan violence by introducing 'security moms' into the stadiums.

Latest articles

Transformational strategy: designing your business future

This article discusses how the State Library of Victoria in Australia undertook a strategic project to address the crucial question of 'What is a public library in 2030?'.

How Third Man Records became the "face for vinyl"

This event report outlines how Third Man Records, a music label/retailer founded by Jack White of The White Stripes, has carved out a distinct niche in the growing vinyl market.

How the Football Association is managing change

This event report examines changes that are being imposed at the FA, England's Football Association, and what other organisations can learn from them.

7 routes to more effective sports sponsorship

This article outlines seven strategies by which brands can successfully leverage the power of sport sponsorship.

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