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Key reading

Oxfam

What brands in other categories can learn from charity marketing

This Best Practice paper argues that charities can teach other brands about using smaller budgets more efficiently. Charities have also taken their social competency into the digital space, where they have provided many significant successes in social media marketing.
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Why social policy needs more than the behavioural economics bandwagon

Why governments wishing to change people's behaviour should concentrate on System 1 thinking.

Neuroscience helps a charity improve its TV ads

How neuroscience research tools boosted effectiveness for The Shelter Pets Project.

Making me.gov happen

TNS research showing how governments can make better use of online platforms to provide services.

The problem with political brands

Why branding political parties can be difficult, as parties depend on identity rather than consumption.


Latest case studies

SmartLife: Project Akshar (Alphabets): How redesigned alphabets and transformed rituals graduated 5,000 Dubai labourers from blue-collar to white-collar

This case study describes how SmartLife, an NGO for Dubai's labourers in UAE, created Project Akshar (Alphabets) to provide accessible English training for hard-to-reach, time-poor labourers.

New Zealand Transport Agency: Tinnyvision

This case study describes a Snapchat campaign by the government of New Zealand to advise young people from driving whilst under the influence of marijuana.

SA Health: Aboriginal Immunisation

This case study shows how Australia's SA Health set out to provide immunisation for disadvantaged Aboriginal babies with an innovative and cost-effective solution.

University of Engineering and Technology Admissions 2016: Plant Lamp

This case study describes how UTEC, the University of Engineering and Technology in Peru, created lamps running on plants to raise the profile of engineering and encourage more people to apply to study with them.

Latest articles

Back Off Radio: How the UAE's Traffic Authority reduced dangerous driving

This case study examines how Dubai's Roads and Transport authority created a campaign, Back Off Radio, targeting both private and taxi drivers, with the aim of reducing the dangerous practice of tailgating.

The 'Churchill Index' as a guide to leadership

This article analyses the qualities attributed to past and present political leaders in the UK and asks what qualities the public most admire in their leaders.

Speed Read: Doing Good Better

This Speed Read reviews and summarises the book 'Doing Good Better', by William MacAskill.

What Really Makes a Promotional Campaign Succeed on a Crowdfunding Platform? Guilt, Utilitarian Products, Emotional Messaging, and Fewer but Meaningful Rewards, Drive Donations

Online crowdfunding is a popular platform for entrepreneurs to engage consumers by raising funds for creative projects.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com