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Key reading

House of branding

Fundamentals, innovation and collaboration: Nestlé's three pillars of digital success

How the food manufacturer is seeking to become a leading brand in the digital and social media space. Steps taken include embracing brand building fundamentals, focusing on innovation, partnerships and collaboration. The paper also discusses Nestlé's "brand-building house".
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How Mars used marketing science to grow its brands

Using Ehrenberg's marketing laws, Mars has discovered how both creativity and science can work together.

We are what we eat

Results of a global Nielsen analysis focusing on global body image and healthy eating trends.

TV ads and McDonald's sales

How the restaurant giant used fast food data to link advertising quality and sales growth.

Food company profiles

Euromonitor data and analysis on the sector's major companies.


Latest case studies

SPC: #MyFamilyCan

This case study describes how the Australian tinned fruit brand SPC leveraged labelling to fight a Hepatitis outbreak due to contaminated imports, under the #MyFamilyCan title.

Flyin' Fox Ice Blox identity

This case study details how Flyin' Fox, an Australian ice-lolly brand, redesigned its brand and packaging, enjoying a 94% increase in sales and a 271.7% increase in stockists.

Goodlife brand redesign

This case study details how the vegeterian frozen food brand Goodlife reframed its image to make its prducts appealing to all, and not just a sacrifice that vegetarians had to make.

Nestle Lean Cuisine: #WeighThis

This case study describes how Nestlé's Lean Cuisine used a moving social campaign to connect with American women emotionally and reverse years of sales declines.

Latest articles

How EMEA food brands are leveraging consumer insights to engage Mums and families

This report describes how food brands have leveraged consumer insights to effectively engage with Mums and families in EMEA.

Warc 100: The world's best food campaigns and companies 2016

This short report summarises the results for the food category from the 2016 Warc 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

Targeting doesn't interest Mars marketing chief

This event report details how Mars, the food group, is attempting to reach consumers with impactful marketing messages.

KIND balances products with purpose

This event report reveals how KIND, the snack manufacturer, has balanced its focus on delivering great products with an underlying purpose of encouraging acts of generosity and altruism among consumers.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com