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Key reading

House of branding

Fundamentals, innovation and collaboration: Nestlé's three pillars of digital success

How the food manufacturer is seeking to become a leading brand in the digital and social media space. Steps taken include embracing brand building fundamentals, focusing on innovation, partnerships and collaboration. The paper also discusses Nestlé's "brand-building house".
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How Mars used marketing science to grow its brands

Using Ehrenberg's marketing laws, Mars has discovered how both creativity and science can work together.

We are what we eat

Results of a global Nielsen analysis focusing on global body image and healthy eating trends.

TV ads and McDonald's sales

How the restaurant giant used fast food data to link advertising quality and sales growth.

Food company profiles

Euromonitor data and analysis on the sector's major companies.




Latest case studies

McDonnells: How a dry curry sauce pasted the market

This case study describes how Boyne Valley, the owner of McDonnells Curry Sauce, transformed Ireland's iconic great product into a great brand solely through advertising.

Cuisine de France: A Bread Basket Case

This case study demonstrates how a powerful brand positioning delivered long-term higher commercial value for Cuisine de France, a brand responsible for introducing fresh French bread and pastries to the Irish market in the 1990s.

Cadburys: Combining science and art to maximise effectiveness

This case study describes how Cadbury Dairy Milk, Ireland's most loved chocolate brand, used an integrated campaign to overcome stagnant sales in an overcrowded market category.

Danone: SerePixels - Augmented reality strategy

This case study describes how Danone's Serenito, a popular dessert product in Argentina, generated close bonds with its clients and increased sales through the use of augmented reality.

Latest articles

2X the Impact at Half the Time and Half the Cost? How the first ever social media H&A study created a transformation at Unilever

This report describes the results of a Unilever Habits and Attitudes (H&A) study that looked into consumer behaviour and the opportunities provided by listening to social media conversations to pick up emerging signals of change.

How food advertisers are rejuvenating heritage brands

This report analyses how food advertisers can reinvigorate declining brands by using a brand's heritage in different ways.

Redefining snacks: From conventional snacks to snack replacements

This report provides key facts and figures about the global snacks market, analysing the impact of the growing segment of the non-snack food market rebranding itself as snack replacements and creating a shift in the competitive landscape.

How EMEA food brands are leveraging consumer insights to engage Mums and families

This report describes how food brands have leveraged consumer insights to effectively engage with Mums and families in EMEA.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com