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Key reading

House of branding

Fundamentals, innovation and collaboration: Nestlé's three pillars of digital success

How the food manufacturer is seeking to become a leading brand in the digital and social media space. Steps taken include embracing brand building fundamentals, focusing on innovation, partnerships and collaboration. The paper also discusses Nestlé's "brand-building house".
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How Mars used marketing science to grow its brands

Using Ehrenberg's marketing laws, Mars has discovered how both creativity and science can work together.

We are what we eat

Results of a global Nielsen analysis focusing on global body image and healthy eating trends.

TV ads and McDonald's sales

How the restaurant giant used fast food data to link advertising quality and sales growth.

Food company profiles

Euromonitor data and analysis on the sector's major companies.


Latest case studies

Happiness is Whitworths

This case study describes how Whitworths sugar developed a clear brand strategy that helped it gain greater awareness in the UK and grow in a declining market.

Pipers Crisp Co. redesign

This case study describes how the crisps manufacturer Pipers redesigned its packaging to underline its passion for making crisps and increase sales in the UK.

Lick Frozen Yogurt: Launching the UK's favourite frozen yogurt

This case study describes how Lick Frozen Yogurt focused upon its packaging design to successfully launch the brand into the mainstream retail market in the UK.

Frylight redesign

This case study describes how Frylight reinvigorated their brand design in order to focus on its core benefits and achieve a better shelf presence.

Latest articles

Monty Bojangles redesign

This case study describes how Monty Bojangles (MB) transformed their chocolate truffles by creating a distinctive brand narrative and replacing conventional brand values with an engaging philosophy.

How EMEA food brands are identifying new usage occasions

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This report describes how EMEA food brands have found success with advertising campaigns which persuade consumers to increase product consumption occasions.

Considerations for adopting technology

This article highlights six factors to take into account when considering using technology in marketing campaigns.

Hershey taps into emotion with "mind modelling"

This event report demonstrates how Hershey, the candy manufacturer, has tapped into emotional consumer insights using techniques such as mind modelling.

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Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com