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Fundamentals, innovation and collaboration: Nestlé's three pillars of digital success
How the food manufacturer is seeking to become a leading brand in the digital and social media space. Steps taken include embracing brand building fundamentals, focusing on innovation, partnerships and collaboration. The paper also discusses Nestlé's "brand-building house".
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How Mars used marketing science to grow its brands
Using Ehrenberg's marketing laws, Mars has discovered how both creativity and science can work together.
We are what we eat
Results of a global Nielsen analysis focusing on global body image and healthy eating trends.
TV ads and McDonald's sales
How the restaurant giant used fast food data to link advertising quality and sales growth.
Food company profiles
Euromonitor data and analysis on the sector's major companies.
Babybel: Mini Babybel
This case study explains how Babybel, the snacking cheese, created a new brand character to engage children and teenagers in Europe.
Magnum: Pink and Black
This case study explains how Magnum, the ice cream brand, launched a new product in Europe by associating moods and flavours.
Natural Confectionery company: How Jelly Phants were born
This case study describes how The Natural Confectionery Company (TNCC), an Australian brand that was purchased by Mondelez and launched in Ireland in 2004, with a small budget of 131,000 euros, created an advertising campaign that delivered the most successful ever launch in Ireland.
Kraft Mac and Cheese: The World's Largest Blind Taste Test
This case study shows how Kraft Foods, an American food producer, announced the biggest change in its popular Blue Box Kraft Mac & Cheese by not saying a word about it.
2X the Impact at Half the Time and Half the Cost? How the first ever social media H&A study created a transformation at Unilever
This report describes the results of a Unilever Habits and Attitudes (H&A) study that looked into consumer behaviour and the opportunities provided by listening to social media conversations to pick up emerging signals of change.
Sabra champions America's "unofficial meal" with humor, influencers
This event report outlines how Sabra, the dips and spreads brand, has aimed to become America's "unofficial meal" through working with a diverse range of influencers.
How EMEA food brands are leveraging consumer insights to engage Mums and families
This report describes how food brands have leveraged consumer insights to effectively engage with Mums and families in EMEA.
How EMEA food brands have successfully relaunched
This report describes how EMEA food brands have successfully relaunched.
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