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Fundamentals, innovation and collaboration: Nestlé's three pillars of digital success
How the food manufacturer is seeking to become a leading brand in the digital and social media space. Steps taken include embracing brand building fundamentals, focusing on innovation, partnerships and collaboration. The paper also discusses Nestlé's "brand-building house".
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How Mars used marketing science to grow its brands
Using Ehrenberg's marketing laws, Mars has discovered how both creativity and science can work together.
We are what we eat
Results of a global Nielsen analysis focusing on global body image and healthy eating trends.
TV ads and McDonald's sales
How the restaurant giant used fast food data to link advertising quality and sales growth.
Food company profiles
Euromonitor data and analysis on the sector's major companies.
This case study describes how the Australian tinned fruit brand SPC leveraged labelling to fight a Hepatitis outbreak due to contaminated imports, under the #MyFamilyCan title.
Flyin' Fox Ice Blox identity
This case study details how Flyin' Fox, an Australian ice-lolly brand, redesigned its brand and packaging, enjoying a 94% increase in sales and a 271.7% increase in stockists.
Goodlife brand redesign
This case study details how the vegeterian frozen food brand Goodlife reframed its image to make its prducts appealing to all, and not just a sacrifice that vegetarians had to make.
Nestle Lean Cuisine: #WeighThis
This case study describes how Nestlé's Lean Cuisine used a moving social campaign to connect with American women emotionally and reverse years of sales declines.
How EMEA food brands are leveraging consumer insights to engage Mums and families
This report describes how food brands have leveraged consumer insights to effectively engage with Mums and families in EMEA.
Warc 100: The world's best food campaigns and companies 2016
This short report summarises the results for the food category from the 2016 Warc 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.
Targeting doesn't interest Mars marketing chief
This event report details how Mars, the food group, is attempting to reach consumers with impactful marketing messages.
KIND balances products with purpose
This event report reveals how KIND, the snack manufacturer, has balanced its focus on delivering great products with an underlying purpose of encouraging acts of generosity and altruism among consumers.
Flying Fearless: How Mondelez’s new client-agency model is driving increased creativity
This article discusses how Mondelez is using a new client-agency approach - Fly Fearless - to drive greater creativity in its marketing.
How EMEA food brands have successfully relaunched
This report describes how EMEA food brands have successfully relaunched.
A demonstration of structural choice modelling in a market research context
Grounded in random utility theory, discrete choice experiments (DCE) have proven to be effective in uncovering consumers' choice preferences and switching patterns for repeated choice.
How US food brands are leveraging consumer insights to engage Moms and families
This report describes how food brands have leveraged consumer insights to effectively engage with Moms and families in North America.
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