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Financial services and behavioural economics: 21st century jam jar banking
How behavioural economics is helping financial services brands rebuild the trust they lost in the global financial crisis. Steps that brands are taking include current accounts that don't provide overdrafts and online forecasting with automatic feedback to customers about their finances.
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The emotional secrets of spending
MasterCard research uncovering the often overlooked emotional elements of making online payments.
Mythbuster: Are financial brand purchases more rational?
Les Binet and Sarah Carter discuss rational prompts in 'low interest' categories such as financial services.
The changing financial services customer
Event report from UBS showing how financial needs change as we move into different lifestages.
Financial Services company profiles
Euromonitor data and analysis on the sector's major companies.
SisalPay: GoBeyond - the fast lane for Italian ideas
This case study explains how SisalPay, Italy's leading payments and service provider, put together a campaign to 'GiveBack' and bring positivity to the country despite an economic crisis.
ING Bank: How puppets shook up savings in the Czech Republic
This case study describes how ING Bank overcame lack of differentiation and poor interest rates for its ING Konto savings account in the Czech Republic.
KBC: 5 euro
This case study describes how one of Belgium's biggest banks, KBC, built upon its past association with summer music festivals to develop a unique campaign to engage teenagers.
ZCom: Re-engineering a complex business around the customer
This case study describes how Zurich Insurance set up an online community to create a better experience for its customers.
Stakeholder preference and stated vs derived importance satisfaction research
This paper presents a case study that reveals how stakeholders in the research process, by recommending specific data collection and analytical techniques, exert significant ‘hidden’ influence on the decisions made on the basis of market research findings.
Forecasting financial products acquisition via dynamic segmentation: an application to the Italian market
The topic of market segmentation is still one of the most pervasive in marketing.
A priceless strategy for growth - and why MasterCard is no longer 'the best way to pay'
This event report considers how financial services brand MasterCard is repositioning itself as a lifestyle brand rather than a simple payments brand.
Marketers must be authentic to reach niche audiences
This event report gives insight into how marketers can better target niche audiences rather than lumping them all together.
What GE Capital learnt from its failed content marketing experiment
This event report considers why a bold step into content marketing failed to deliver on its initial promise.
Conceptual closure: The impact of event boundaries on long-term memory encoding and advertising effectiveness
This paper introduces the idea of 'conceptual closure' in television advertising and reveals how small executional changes to a finished advertisement can significantly enhance advertising effectiveness.
How Africa does mobile: Lessons from Airtel Money
This event report looks at how mobile money has reshaped the consumer marketplace in Africa, opening up new opportunities for the unbanked population and for brands to reach this group.
Big data driving marketing at Intel and Visa
This event report gives insight into how marketers are leveraging data to become bigger players in business decisions, while also dealing with challenging changes in digital.
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