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Financial services and behavioural economics: 21st century jam jar banking
How behavioural economics is helping financial services brands rebuild the trust they lost in the global financial crisis. Steps that brands are taking include current accounts that don't provide overdrafts and online forecasting with automatic feedback to customers about their finances.
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The emotional secrets of spending
MasterCard research uncovering the often overlooked emotional elements of making online payments.
Mythbuster: Are financial brand purchases more rational?
Les Binet and Sarah Carter discuss rational prompts in 'low interest' categories such as financial services.
The changing financial services customer
Event report from UBS showing how financial needs change as we move into different lifestages.
Financial Services company profiles
Euromonitor data and analysis on the sector's major companies.
Hello bank! Hello play!
This case study describes how Hello Bank!, BNP Paribas' mobile banking solution, launched a crowd sponsoring platform dedicated to music in France.
Bank of New Zealand: $hred
This case study describes how Bank of New Zealand, one of New Zealand's biggest banks, re-imagined debt in an innovative way, which contributed to its growth.
Sanlam Financial Services: The One Rand Man: Connecting South Africans with their money, one rand at a time
This case study describes how Sanlam Financial Services, one of the largest financial services groups in South Africa, successfully created awareness around the importance of saving with the help of a video.
Allstate: Social savvy burglar
This case study describes how Allstate, an 85+ year-old insurance company, used a fresh media campaign to make its old-fashioned brand relevant among young social media users in the US, prompting them to reconsider their current insurance provider.
Radical personalisation and visual messaging: the future of digital marketing
This event report considers the consumer-centric practices of new brands and research, asking how 'radical personalisation' works, and what it does for brands.
How Chase marketed to Chinese Americans, helping them master technology
This event report explains how JPMorgan Chase leveraged cultural insights about the Chinese-American community to help promote its suite of digital services.
Banking on data: How Barclays tailors services to individuals in Africa
This event report explains how Barclays, the bank, has used data in three different ways to improve its sales ad customer service in South Africa.
Stakeholder preference and stated vs derived importance satisfaction research
This paper presents a case study that reveals how stakeholders in the research process, by recommending specific data collection and analytical techniques, exert significant ‘hidden’ influence on the decisions made on the basis of market research findings.
How Western Union used digital marketing to refresh its brand
This event report addresses how Western Union, the money-transfer company, has enhanced the position and status of its digital services.
How brands can leverage marketing automation
This event report offers an insight into how brands can manage marketing automation to help generate and manage sales leads.
Lowdown: Apple Pay
This article explains Apple Pay – Apple's mobile payment system.
Barclays PLC (Financial)
This Company Profile from Euromonitor provides key details and analysis of Barclays.
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