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Key reading

Vivienne Westwood

The F word: Eight key principles that every brand can learn from the fashion industry

Mary Portas on what non-fashion brands can learn from the industry, from following visionary leaders to bringing a product to life with experiential activity. Other lessons include how to design a strategy that can achieve viral success, and how to rely on gut instinct rather than consumer testing.

Five branding strategy tips from Levi's

Five tips from the denim giant on how to build apparel brands at a time of digital disruption.
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The power of images in boosting brand value

How Diesel, the Italian designer label, developed it's best-in-class Pinterest page.

Google learns lessons from broken Glass

The successes and failures of Google Glass, the pioneering wearable tech product.

Latest case studies

Nike: Spark Brilliance

This case study describes how Nike, a US sports brand, used innovation to inspire its target audience and got them excited about the launch of the new Turkish National Jersey, produced by Nike, during the Turkish National Team friendly games before the Euro Cup.

Rip Curl: Rip Curl Search GPS

This case study describes how Rip Curl, the world's leading surf brand, created a world-first waterproof GPS and surfing app to bring surfing into the connected age and improve its brand credibility.

POP Village: A step forward for a plimsoll brand

This case study details how POP Village, a London-based shoe brand, launched with playful packaging and managed to sell its entire stock and secure a pop-up space in Sheffield's Meadowhall shopping centre.

Nike: The Almighty Terrao

This case study describes how the use of the right strategic idea helped Corinthians, probably the best-loved football team in Sao Paulo, Brazil, sell more team jerseys than ever before in Brazil.

Latest articles

UK trends in wearable technology

As the wearable technology category gathers pace, digital research specialist Clicked uses findings from its biannual tracker to identify the trends and opportunities for brands in the category.

Coach taps Apple's iMessage – and abandons its branded app

This event report addresses how Coach, the high-end fashion brand, is leveraging Apple's iMessage service to engage consumers.

Too much genius not enough wisdom: It's all becoming qualitative nowadays

This paper explains how qualitative research has become a methodological asset that allows a better understanding of customer engagement, how it is evolving and how it can be applied to increase growth.

The F word: Eight key principles that every brand can learn from the fashion industry

This article lists eight key principles that non-fashion brands can learn from the enigmatic and profitable fashion industry.

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