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The F word: Eight key principles that every brand can learn from the fashion industry
Mary Portas on what non-fashion brands can learn from the industry, from following visionary leaders to bringing a product to life with experiential activity. Other lessons include how to design a strategy that can achieve viral success, and how to rely on gut instinct rather than consumer testing.
Five branding strategy tips from Levi's
Five tips from the denim giant on how to build apparel brands at a time of digital disruption.
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The power of images in boosting brand value
How Diesel, the Italian designer label, developed it's best-in-class Pinterest page.
Google learns lessons from broken Glass
The successes and failures of Google Glass, the pioneering wearable tech product.
Nike: Spark Brilliance
This case study describes how Nike, a US sports brand, used innovation to inspire its target audience and got them excited about the launch of the new Turkish National Jersey, produced by Nike, during the Turkish National Team friendly games before the Euro Cup.
adidas Originals: The year of the Superstar
This case study details a campaign from adidas, the German sportswear brand, to make their 45 year-old original shoe into the superstar of 2015 by putting a new angle on celebrity culture.
Rip Curl: Rip Curl Search GPS
This case study describes how Rip Curl, the world's leading surf brand, created a world-first waterproof GPS and surfing app to bring surfing into the connected age and improve its brand credibility.
Nike: Pace Station
This case study describes how Nike, an international sports brand, gave runners of all levels a fun and easy way to run faster and longer, with Nike+ Pace Stations, a new feature of its Nike+ Running iOS mobile app.
Under Armour Inc (Clothing & accessories)
This Company Profile from Euromonitor provides key details and analysis of Under Armour.
Why traditional marketing didn't work for startup Betabrand
This event report shows how Betabrand, the startup apparel manufacturer, has built its brand through an unconventional approach to product development and marketing.
Global luxury goods trends report
This report discusses the future of the global luxury goods industry, including changes in key markets, the impact of luxury wearables and how brands are looking for more meaningful 'luxury experiences'.
UK trends in wearable technology
As the wearable technology category gathers pace, digital research specialist Clicked uses findings from its biannual tracker to identify the trends and opportunities for brands in the category.
Under Armour uses digital data to build a “fluid” brand
This event report outlines how Under Armour, the sports group, is tapping digital data to build its brand and business.
LVMH Moët Hennessy Louis Vuitton (Wearing apparel)
This Company Profile from Euromonitor provides key details and analysis of luxury apparel, wines and spirits and beauty company, LVMH, the owner of brands such as Dom Pérignon, Christian Dior and Donna Karan.
Burberry Group (Wearing apparel)
This Company Profile from Euromonitor provides key details and analysis of luxury apparel and accessories company, Burberry.
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