Researching the full purchase funnel: How cars really get bought
This article explains that the car-buying purchase funnel used by many marketers is flawed. It draws on a study which followed people through the entire car-buying process, tracking the effects of ads and test drives, along with the importance of word-of-mouth and online research.
How automotive ads work
Andy Nairn explores the success of automotive ads by analysing a range of winning IPA case studies.
Driving digital success
Seven key digital themes in the automotive industry, including the recent rise of the 'connected car'.