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United Kingdom


Key reading

UK

UK 2015: Fragility, hyper-connectivity and me

This article sets out some of the longer term trends and challenges in the UK which together, it argues, are creating a feeling of insecurity amongst consumers. It argues that, in the UK, insecurity and anxiety is caused by inflation, government welfare reform and a changing labour market.
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How political parties used ads in the 2015 election

Political parties used ads to their advantage in the General Election, showing that the political ad is alive.

International Ad Forecast

Predicted advertising expenditure across 12 key markets, including the UK, for the next two years.

APG Creative Strategy Awards

The APG is the longest-established organisation for account planners and other marketing strategists.

IPA Effectiveness Awards 2014

Campaigns that demonstrate payback on marketing spend recognised at one of the industry's most rigorous competitions.




Latest case studies

Finish UK: Dishes

This case study describes how Finish UK, a UK dishwashing detergent category leader, used a TV ad to change the perceptions of the brand and reversed sales decline.

Volvo UK: "Or By" - How two little words made Volvo's safety matter again

This case study describes how Volvo, a Swedish car manufacturer, went against the expected position in the UK and got itself noticed - in a good way.

John Lewis: Monty's Christmas

This case study describes how John Lewis, a leading UK retailer, used media and technology to turn the Christmas 2014 campaign, '#MontyThePenguin', into the most effective and profitable retail campaign to date.

The Economist: Raising eyebrows and raising subscriptions

This case study explains the Economist Magazine's effort to onboard younger subscribers, by prompting unseen targets to click, read, and join the prospect pool through provocative messaging.

Latest articles

Adstats: UK adspend forecast

This article predicts the total UK adspend to rise by 4.2% in 2016, based on the latest data from the Advertising Association/Warc UK Expenditure Report.

What brands can learn from John Lewis' years of success

This event report looks at the Grand-Prix-winning Cannes entry, Monty the Penguin from John Lewis and adam&eveDDB London, following a panel discussion on Warc's Cannes Creative Effectiveness analysis.

Interdependence Day: Survey and Social, Working Together to Save the UK!

This essay considers the background to the 2014 Scottish referendum, through opinion polls, social media analytics, and the eyes of a prospective parliamentary candidate whose career depended on the outcome.

Black Friday PR Operation Impact, 2016

This article examines the phenomenon of Black Friday, the one-day shopping frenzy and a US retail export to the UK, and considers its effects on brands.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com