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United Kingdom


Key reading

UK

UK 2015: Fragility, hyper-connectivity and me

This article sets out some of the longer term trends and challenges in the UK which together, it argues, are creating a feeling of insecurity amongst consumers. It argues that, in the UK, insecurity and anxiety is caused by inflation, government welfare reform and a changing labour market.
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How political parties used ads in the 2015 election

Political parties used ads to their advantage in the General Election, showing that the political ad is alive.

International Ad Forecast

Predicted advertising expenditure across 12 key markets, including the UK, for the next two years.

APG Creative Strategy Awards

The APG is the longest-established organisation for account planners and other marketing strategists.

IPA Effectiveness Awards 2014

The IPA recognises campaigns that provide clear proof of their effectiveness in one of the industry's most rigorous competitions.


Latest case studies

Finish UK: Dishes

This case study describes how Finish UK, a UK dishwashing detergent category leader, used a TV ad to change the perceptions of the brand and reversed sales decline.

Making Pepsi Max the choice of a new generation once again

This case study looks at the soft-drink Pepsi Max's campaign in the UK to regain relevance among a millennial audience by putting a YouTube channel at the heart of their strategy.

L'Oréal: Makeup Genius

This case study explains how L'Oréal Paris, a cosmetics brand, created the first app that used augmented reality, so women could try on makeup anywhere, anytime, using a smartphone.

Volvo UK: "Or By" - How two little words made Volvo's safety matter again

This case study describes how Volvo, a Swedish car manufacturer, went against the expected position in the UK and got itself noticed - in a good way.

Latest articles

Radical personalisation and visual messaging: the future of digital marketing

This event report considers the consumer-centric practices of new brands and research, asking how 'radical personalisation' works, and what it does for brands.

TV viewing in the internet age

This article seeks to understand the habits of linear TV users as online viewing moves through its infancy and into the mainstream.

Millward Brown on why salience isn’t everything - and magazines still matter

This event report considers the latest response to the influential Byron Sharp book 'How Brands Grow', in which he argued that the main thing that matters for brands is getting noticed.

iPaddery, digital detoxes and Bikeshedding: Why organisations are bad at software

This event report highlights some woeful – and outstanding – uses of technology by organisations and considers why some can get it so expensively wrong.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com