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United Kingdom


Key reading

UK

UK 2015: Fragility, hyper-connectivity and me

This article sets out some of the longer term trends and challenges in the UK which together, it argues, are creating a feeling of insecurity amongst consumers. It argues that, in the UK, insecurity and anxiety is caused by inflation, government welfare reform and a changing labour market.
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How political parties used ads in the 2015 election

Political parties used ads to their advantage in the General Election, showing that the political ad is alive.

International Ad Forecast

Predicted advertising expenditure across 12 key markets, including the UK, for the next two years.

APG Creative Strategy Awards

The APG is the longest-established organisation for account planners and other marketing strategists.

IPA Effectiveness Awards 2014

The IPA recognises campaigns that provide clear proof of their effectiveness in one of the industry's most rigorous competitions.


Latest case studies

Lucozade Sport: Harnessing the climate to influence the conversation

This case study describes how Lucozade, a well-known energy drink brand in the UK, created a test lab during the 2014 World Cup to provide scientific results and lead the conversation about the physical conditions of playing football in Brazil, to raise its brand profile.

Volvo Cars UK: LifePaint

This case study describes how Volvo, a car brand in the UK, partnered with a paint company to create an innovative reflective paint to provide safety to cyclists, to make safety – and by extension Volvo – exciting again.

How Specsavers made ongoing use of TV

This case study describes how Specsavers increased the fame of its brand through an evolutionary media strategy.

Comoodle: Stuff. Space. Skills.

This case study details how Kirklees council created a brand, Comoodle, a resource sharing platform, to further their bid for Michael Bloomberg's The Mayors Prize for solutions to complex challenges in city life.

Latest articles

How the Football Association is managing change

This event report examines changes that are being imposed at the FA, England's Football Association, and what other organisations can learn from them.

Three views on advertising regulation

This event report looks at the talking points from the Advertising Association's LEAD 2016 event, examining three key subjects for advertisers right now.

Warc 100: The UK's best campaigns and companies 2016

This short report summarises the results for the UK from the 2016 Warc 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

UK trends in wearable technology

As the wearable technology category gathers pace, digital research specialist Clicked uses findings from its biannual tracker to identify the trends and opportunities for brands in the category.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com