You have already chosen to receive updates on this topic.

you can review you topic selection in Your Warc.


Your topic selection has been saved successfully.

You'll now receive a weekly Topic Update email when there's new content on this topic.

You can review your topic selections in Your Warc.


You will receive a weekly email whenever there’s new content on this topic.


You can review the topics you follow in Your Warc.

United Kingdom

Key reading


UK 2015: Fragility, hyper-connectivity and me

This article sets out some of the longer term trends and challenges in the UK which together, it argues, are creating a feeling of insecurity amongst consumers. It argues that, in the UK, insecurity and anxiety is caused by inflation, government welfare reform and a changing labour market.
Not a subscriber? Download this sample

How political parties used ads in the 2015 election

Political parties used ads to their advantage in the General Election, showing that the political ad is alive.

International Ad Forecast

Predicted advertising expenditure across 12 key markets, including the UK, for the next two years.

APG Creative Strategy Awards

The APG is the longest-established organisation for account planners and other marketing strategists.

IPA Effectiveness Awards 2014

The IPA recognises campaigns that provide clear proof of their effectiveness in one of the industry's most rigorous competitions.

Latest case studies

Heineken UK: Our shout

This case study shows how Heineken UK, the beer brand, undertook a B2B campaign to increase the distribution of Heineken brands nationwide, and to remove competitor brands from the bar to gain competitive advantage.

Nissan innovation station, at London's O2

This case study explains how Nissan, the automotive brand, enhanced the experience of its 363-day-a-year visitor centre in London's O2 arena to showcase the brand and increase awareness.

TLC Marketing UK: The campaign for added value everywhere

This case study describes how TLC Marketing, a promotional marketing agency, tried to grow FMCG clients in the UK.

NSPCC flaw in the law

This case study investigates how the NSPCC, the British children's charity, campaigned to change the law and protect children from online sexual abuse.

Latest articles

7 steps to success with online video

This article explores techniques and ideas that can make an online video relevant in a saturated online context.

Adstats: International Ad Forecast

This brief article rounds up the international forecasts for 2016.

7 routes to more effective sports sponsorship

This article outlines seven strategies by which brands can successfully leverage the power of sport sponsorship.

Mobile, social and visual communications: Insights from Facebook and Instagram

This event report highlights three recent trends in how consumers are using social media.

Want to find out more? Contact us

Monique Dolbin


Monique Dolbin
+1 202 778 0680

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200