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Key reading

South East Asian

Breakthrough innovation regional report: South East Asia

This article summarises research from Nielsen on innovation successes in the region. Lessons learnt from the project include that organisations can perform much better when they are focused more on consumer needs rather than on driving production scale.

Most innovative brands in Singapore

Top innovations in Singapore, according to age group variations and perceptions of local brands.
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The emergence of "I" in Indonesia

Understanding Indonesia's slow move from a collective and conformist to a more individualist society.

Hijabin Indonesian women & beauty

Exploring the untapped branding opportunity for cosmetics brands in South East Asia.

The Warc Prize for Asian Strategy

Asia's leading competition recognising great strategic thinking in marketing.

Latest case studies

Unilever: Comfort SofTest

This case study demonstrates how Comfort Pure, Unilever's global fabric conditioner brand, used digital disruption to attract young Vietnamese mothers, break revenue stagnation and get the brand back into growth within a year.

Johnnie Walker: Glass Car - Join the pact

This case study describes how Johnnie Walker, a Scotch whiskey label, stayed true to its brand values and led the category by amplifying responsible drinking into a global platform of behaviour change.

SM Prime Holdings: SM Eco Bag

This case study describes how SM Supermalls, a chain of shopping malls in the Philippines, raised public awareness about plastic bags being a danger to the environment and encouraged the adoption of more eco-friendly shopping bags by turning them into art objects.

Coca-Cola: The real ice cold Coca-Cola

This case study describes how Coca-Cola used an innovative product redesign to drive user-generated content relating to the brand.

Latest articles

Velocity 12 Markets: Reshaping the world view of middle-class growth

This research by Ogilvy and Mather investigates the opportunities and challenges for brands in 12 developing markets.

Brands and social purpose: Engaging Singapore's millennials

The article outlines how brands can engage Singaporean millennials with social purpose campaigns, advises on how to uncover a brand’s social purpose and examines three case studies of successful social purpose campaigns in the city-state.

From Fast to Feast: Indonesian consumer behaviour during Ramadhan

This article delves into changes in Indonesian consumer behavior during Ramadhan - a holy month observed by Muslims - including e-commerce, gaming, mobile and video consumption habits.

Four tips for working with online influencers: How Remy Cointreau won in Singapore

This event report covers how Cointreau delivered a campaign with key online influencers (KOIs) in Singapore that reached 62 million people, and provides advice for consumer brands looking to engage with online influencers.

Want to find out more? Contact us

Monique Dolbin


Monique Dolbin
+1 202 778 0680

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200