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Key reading

South East Asian

Breakthrough innovation regional report: South East Asia

This article summarises research from Nielsen on innovation successes in the region. Lessons learnt from the project include that organisations can perform much better when they are focused more on consumer needs rather than on driving production scale.

Most innovative brands in Singapore

Top innovations in Singapore, according to age group variations and perceptions of local brands.
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The emergence of "I" in Indonesia

Understanding Indonesia's slow move from a collective and conformist to a more individualist society.

Hijabin Indonesian women & beauty

Exploring the untapped branding opportunity for cosmetics brands in South East Asia.

The Warc Prize for Asian Strategy

Asia's leading competition recognising great strategic thinking in marketing.

Latest case studies

Pizza Hut: Haze, Haze You Can Stay, We're Enjoying Pizza Today!

This case study describes how Pizza Hut, an American restaurant chain and international franchise, used weather triggers in its online search campaign in Malaysia to maintain market dominance.

Hershey's Happygrams

This case study describes how The Hershey Company, the largest chocolate bar maker in the United States, replaced its traditional TV efforts with a pilot digital campaign in the Philippines in 2015.

Samsung Vietnam: Watch it with the S6

This case study describes how Samsung, the manufacturer of the Galaxy S6 and S6 Edge phones, drove product engagement, sales and competitive conversion in Vietnam by engaging digital and mobile channels.

Disney Pixar: Finding Dory

This case shows how Disney Pixar created a mobile experience that excited the target audience to watch the latest Finding Dory film and drove ticket sales in Indonesia.

Latest articles

Selfies and Singlish: How Jetstar is capturing Singapore's travelers

This article outlines how Jetstar, a low cost airline, used local market insights to target Singapore's travelers with viral video campaigns they could relate to.

How MasterCard took on Vietnam's cash culture with ‘Road to Milan’

This article explores how MasterCard overcame an entrenched cash culture and regulatory restrictions in Vietnam to boost credit card use and social media engagement.

General Motors taps augmented reality, live streaming for better customer experience

The article outlines how General Motors merged customer experience with technology in India, Thailand and Indonesia, including augmented reality, e-commerce and live streaming.

Connecting with consumers: A new way of plugging in: Why empathy is the emotional trailblazer in the world of social media and screens

This paper proposes that empathy is the emotional token necessary to capitalise on the move toward social media and ever increasing screen time.

Want to find out more? Contact us

Monique Dolbin


Monique Dolbin
+1 202 778 0680

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200