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Key reading

Indian men

Uncommon sense: Inside India's slow and steady plan for growth

This article outlines the impact of India's 2015 budget. It argues that the budget has a focus on long-term rather than short-term growth, meaning its initial impact will be limited, though some key reforms and infrastructure projects should build confidence.

Insights into market entry strategies into India

A Warc Webinar discussing how to overcome the challenges of this growing yet diverse market.

Asia Strategy Report

Trends in Asian marketing strategy, drawn from an analysis of entries to the Warc Prize for Asia Strategy.
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India Ad Forecast 2016/17

Predicted advertising expenditure across major media channels for the next two years.

The Warc Prize for Asian Strategy

Asia's leading competition recognising great strategic thinking in marketing.

Latest case studies


This case study shows how Maggi, a food brand, regained consumer trust in India after being labelled hazardous for consumption.

Philips Air Purifiers: Bringing air pollution closer to people's lives

This case study shows how Philips, an electronic appliances brand, grew its air purifiers market share by making air pollution a personal issue.

Vodafone m-pesa: Democratising money transfer

This case study describes how Vodafone's mobile money transfer solution called M-Pesa removed hardships associated with money transfers for Indian migrants and restarted business growth.

Dabur Vatika: Brave and Beautiful

This case study describes how Vatika, an Indian haircare brand, took up the cause of women against cancer and, in return, received an unprecedented amount of publicity for the brand.

Latest articles

How Colgate, Philips and Durex Do Influencer Marketing in India

The article examines how Colgate, Philips and Durex partnered with popular celebrities and online influencers to build their brands in India.

How Apple and Facebook misread India, but Samsung and Vivo got it right

This article explores common challenges facing Western tech brands in India, and provides insight into how Samsung and Vivo successfully localized to grow market share.

India Ad Forecast 2016/17

This article summarises Warc's latest adspend forecast for India, extending to 2016 and 2017.

A Clash of Cultures

This article argues that brands must be more active in integrating Islam into the mix of western society, drawing out five lessons that Europe can learn from India - both successes and mistakes.

Want to find out more? Contact us

Monique Dolbin


Monique Dolbin
+1 202 778 0680

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200