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Key reading

Indian men

Uncommon sense: Inside India's slow and steady plan for growth

This article outlines the impact of India's 2015 budget. It argues that the budget has a focus on long-term rather than short-term growth, meaning its initial impact will be limited, though some key reforms and infrastructure projects should build confidence.

Insights into market entry strategies into India

A Warc Webinar discussing how to overcome the challenges of this growing yet diverse market.

Asia Strategy Report

Trends in Asian marketing strategy, drawn from an analysis of entries to the Warc Prize for Asia Strategy.
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India Ad Forecast 2016/17

Predicted advertising expenditure across major media channels for the next two years.

The Warc Prize for Asian Strategy

Asia's leading competition recognising great strategic thinking in marketing.

Latest case studies

Lo Kar Lo Baat: Active Wheel

This case study describes how Active Wheel, an Indian laundry brand, used mobile technology to drive sales and brand awareness.

Wildstone: Redefining the laws of 'attraction'

This case study describes how Wild Stone, an Indian deodorant brand, overtook the market leader Axe to become the number 1 brand in the gas-based deodorant category in India by challenging existing preconceptions.

Fair & Lovely: Delay Marriage

This case study describes how Fair & Lovely, a skin-lightening cosmetic product of Hindustan Unilever, an Indian consumer goods company, used branded content and an online platform to reignite the love of Indian women for the brand.

Philips Air Purifiers: Bringing air pollution closer to people's lives

This case study shows how Philips, an electronic appliances brand, grew its air purifiers market share by making air pollution a personal issue.

Latest articles

Marketing to India’s Online Women: Video, Social Media & E-Commerce

This article explores the online behaviours of India's women, and how brand marketers can capture their attention.

General Motors taps augmented reality, live streaming for better customer experience

The article outlines how General Motors merged customer experience with technology in India, Thailand and Indonesia, including augmented reality, e-commerce and live streaming.

The Evolution of PayPal: New Money, New Purpose: How great insight inspired PayPal to a successful brand relaunch

This paper describes a research project by PayPal, the online payment company, to help develop a new brand positioning to work globally (especially in emerging economies) and allow for future product innovation.

Diamonds or Dust: Revelations on the resilience of breakthrough launches in India and what it takes to sustain the sparkle

This paper presents analysis by Nestle India and Nielsen that sets out to understand what it takes for new products and innovations to win in the long term, defined as 'beyond the first phase of life on the shelf'.

Want to find out more? Contact us

Monique Dolbin


Monique Dolbin
+1 202 778 0680

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200