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Key reading

Indian men

Uncommon sense: Inside India's slow and steady plan for growth

This article outlines the impact of India's 2015 budget. It argues that the budget has a focus on long-term rather than short-term growth, meaning its initial impact will be limited, though some key reforms and infrastructure projects should build confidence.

Insights into market entry strategies into India

A Warc Webinar discussing how to overcome the challenges of this growing yet diverse market.

Asia Strategy Report

Trends in Asian marketing strategy, drawn from an analysis of entries to the Warc Prize for Asia Strategy.
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International Ad Forecast

Predicted advertising expenditure across 12 key markets, including India, for the next two years.

The Warc Prize for Asian Strategy

Asia's leading competition recognising great strategic thinking in marketing.

Latest case studies

MTV Campus Diaries: India's largest and coolest college connect platform

This case study shows how MTV launched MTV Campus Diaries in India, to connect students in colleges across India, on all screens online, on air and offline.

Oral-B: 1960's newspaper at my doorstep today?!

This case study describes how Oral-B, a mouth care brand, increased its trials and sales in India by subverting competitors' values.

Durex: MTV 'Rex Talk'

This case study describes how Durex, the condom brand, created a reality show with MTV to drive brand conversation and awareness, preference and market share in India.

Cadbury Glow: Bringing heart to Indian gifting

This case study shows how Cadbury, the confectionery brand, launched Cadbury Glow, a premium box of chocolates for personalised gifting, in India, by turning gifting into an experience.

Latest articles

Adstats: International Ad Forecast

This brief article rounds up the international forecasts for 2016.

Adstats: This Year, Next Year

This brief article rounds up some statistics on forecasts and predictions for 2016.

Warc International Ad Forecast 2015/16

This article presents the predicted advertising expenditure across 12 key markets for 2015 and 2016.

Leveraging Cultural Tensions to Drive Brand Growth

In this Warc Webinar, the Grand Prix winners of this year's Warc Prize for Asian Strategy discuss how a distinctive point of view offers a brand its best chance of cutting through the noise and forming strong relationships with its desired audience.

Want to find out more? Contact us

Monique Dolbin


Monique Dolbin
+1 202 778 0680

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200