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Russia & Eastern Europe


Key reading

Russia

The emerging middle class in Russia

This presentation explores the rising of the middle class consumer in Russia as society becomes more capitalistic. It suggests that the emerging Russian middle class tends to share an individualism, a realistic optimism and a true consumerism.

Major trends in the Russian consumer market, 2000–2011

Trends covered include: the growth of shopping, rising healthy food sales and digital adoption.

Russian kids and the West: So far, so close

This presentation shows how Russian culture can be implemented into a multinational brand strategy.

International Ad Forecast

Predicted advertising expenditure across 12 key markets, including Russia, for the next two years.


Latest case studies

Ural Music Night: Listen to me

This case study describes how Ural Music Night, a new music festival in Ekaterinberg, Russia, created an app using old Soviet technology to speak to each of the different festival audiences.

American Express: American Express purchase insurance

This case study describes how American Express, a credit card brand in Estonia, used a mobile ad platform to demonstrate to potential customers how American Express could protect their goods.

Friction Free Flight Bookings

This case study explores how S7 airline launched an online booking engine with a simplified and intuitive design and visual language, reflecting the brand's maxim to 'chase happiness,' which achieved a 76% increase in online revenue.

Kofola: Renaming a traditional brand and teaching two nations to lisp

This case study describes a campaign by the Czechoslovak cola drink Kofola to support sales of a new volume format and launch a new product for a digital native audience.

Latest articles

Adstats: International Ad Forecast

This brief article rounds up the international forecasts for 2016.

Adstats: This Year, Next Year

This brief article rounds up some statistics on forecasts and predictions for 2016.

Warc International Ad Forecast 2015/16

This article presents the predicted advertising expenditure across 12 key markets for 2015 and 2016.

Adstats: Global media consumption

This short article compiles statistics on media consumption, based on data from GlobalWebIndex.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com