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Russia & Eastern Europe

Key reading


The emerging middle class in Russia

This presentation explores the rising of the middle class consumer in Russia as society becomes more capitalistic. It suggests that the emerging Russian middle class tends to share an individualism, a realistic optimism and a true consumerism.

Major trends in the Russian consumer market, 2000–2011

Trends covered include: the growth of shopping, rising healthy food sales and digital adoption.

Russian kids and the West: So far, so close

This presentation shows how Russian culture can be implemented into a multinational brand strategy.

International Ad Forecast

Predicted advertising expenditure across 12 key markets, including Russia, for the next two years.

Latest case studies

Erste Corporate Banking

This case study describes how Erste Corporate Banking (ECB) was launched as a new sub-brand to Ceska Sporitelna, the largest retail bank in the Czech market, with a long term content strategy.

Lenor: More than laundry

This case study showcases how Lenor, a fabric enhancer, replaced the existing dual communication model in Western and Central-Eastern European markets with a pan-regional one, appealing across cultures.

Inmarko ice cream

This case study details how Inmarko, an ice cream brand in central and eastern Russia, went about engaging potential customers and increasing sales after being acquired by Unilever.

B92 Fund: One photo a day in the worst year of my life

This case study describes how domestic violence in Serbia was brought out of the shadows and into the public eye by the B92 Fund.

Latest articles

Global Ad Trends 2015

This report summarises the data stored in Warc's Adspend Database, which tracks advertising expenditure for eight media in 90 individual markets back to 1980.

Adstats: International Ad Forecast

This article details adspend data covering 12 key markets, from Warc's latest International Ad Forecast, which predicts an increase of 2.8% in global adspend in 2015.

A gamification effect in longitudinal web surveys among children and adolescents

The paper measures a gamification effect in longitudinal web surveys among children and adolescents 7–15 years old.

Silver age in the CEE: How are people aged 50+ doing nowadays in comparison with 'Westerners"?

This paper describes the results of an ethnographic study which sought to understand the lifestyles of people aged over 50 in the Czech Republic, in order to properly target financial products.

Want to find out more? Contact us

Monique Dolbin


Monique Dolbin
+1 202 778 0680

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200