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Italy


Key reading

How to turn shoppers into buyers: A lesson from Italy

This article argues that, as ad media channels fragment, retail point-of-sale is arguably the universal meeting point in which the crucial act of relating with the brand, switching from interest into involvement and, ultimately, buying takes place. It uses a case study example from Carrefour in Italy.

International Ad Forecast

Predicted advertising expenditure across 12 key markets, including Italy, for the next two years.

EACA Euro Effies

The gold standard in marketing communications effectiveness across multiple European markets.


Latest case studies

50 years of Fiesta Ferrero

This case study shows how Ferrero snacks created an integrated campaign in Italy to penetrate a younger market with its ailing Fiesta brand.

SisalPay: GoBeyond - the fast lane for Italian ideas

This case study explains how SisalPay, Italy's leading payments and service provider, put together a campaign to 'GiveBack' and bring positivity to the country despite an economic crisis.

Post-it Super Sticky: #4eversticky

This case study shows how Post-It, the adhesive note brand, created a successful social and video campaign in Italy to market its new super-sticky product.

Bit - International Travel Fair: Bit - from b2b to b2p

This case study describes how Fiera Milano, the trade fair organiser, renewed interest in the Borsa Internazionale del Turismo (Bit), an event that brings together tour operators from around the world.

Latest articles

Adstats: International Ad Forecast

This brief article rounds up the international forecasts for 2016.

Adstats: This Year, Next Year

This brief article rounds up some statistics on forecasts and predictions for 2016.

Warc International Ad Forecast 2015/16

This article presents the predicted advertising expenditure across 12 key markets for 2015 and 2016.

Global Ad Trends 2015

This report summarises the data stored in Warc's Adspend Database, which tracks advertising expenditure for eight media in 90 individual markets back to 1980.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com