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France


Key reading

Nudge

French government: Turning ethnographic insight into more efficient policy-making

This paper demonstrates how the French government used "nudging" to improve its digital tax administration. It goes on to propose some general guidelines on the best use of 'nudge design' as a way of increasing ROI – relevant in France, and internationally.

Something a bit better than capitalism

Successful French companies have a distinctive value proposition and a strong focus on emerging markets.
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Understanding the digital consumer in France

Research on the differences between digital consumer behaviours in France, Germany, and Great Britain.

International Ad Forecast

Predicted advertising expenditure across 12 key markets, including France, for the next two years.

EACA Euro Effies

The gold standard in marketing communications effectiveness across multiple European markets.


Latest case studies

Prince: Princeland

This case demonstrates how Prince, a heritage biscuit brand from France and Belgium, reinvented itself for young prospective consumers whilst maintaining its appeal to the children's mothers.

Magnum: Celebrating 25 years of pleasure

This case study demonstrates how Magnum, the ice cream brand, reignited interest in its 'Classic' product to grow sales across Europe.

Lenor: More than laundry

This case study showcases how Lenor, a fabric enhancer, replaced the existing dual communication model in Western and Central-Eastern European markets with a pan-regional one, appealing across cultures.

Toyota Aygo: Go fun yourself.

This case study describes how Toyota, the Japanese car brand, built a new communications platform to attract younger buyers, create exciting online content and increase sales.

Latest articles

Adstats: International Ad Forecast

This brief article rounds up the international forecasts for 2016.

Considerations for adopting technology

This article highlights six factors to take into account when considering using technology in marketing campaigns.

Adstats: This Year, Next Year

This brief article rounds up some statistics on forecasts and predictions for 2016.

Warc International Ad Forecast 2015/16

This article presents the predicted advertising expenditure across 12 key markets for 2015 and 2016.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com