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French government: Turning ethnographic insight into more efficient policy-making
This paper demonstrates how the French government used "nudging" to improve its digital tax administration. It goes on to propose some general guidelines on the best use of 'nudge design' as a way of increasing ROI – relevant in France, and internationally.
Something a bit better than capitalism
Successful French companies have a distinctive value proposition and a strong focus on emerging markets.
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Understanding the digital consumer in France
Research on the differences between digital consumer behaviours in France, Germany, and Great Britain.
International Ad Forecast
Predicted advertising expenditure across 12 key markets, including France, for the next two years.
EACA Euro Effies
The gold standard in marketing communications effectiveness across multiple European markets.
EDF: Electric Saga
This case study shows how EDF, a French energy company, diversified its business away from just providing electricity - and became instead a well-known supplier of innovative services.
This case study demonstrates how Always, a feminine pad brand manufactured by P&G, an American multinational consumer goods company, set out to change the meaning of the common playground insult 'like a girl' to demonstrate that Always could do more than offer protection during a girl's period.
Coca-Cola: The gift bottle
This case study describes, soft drink giant, Coca Cola's campaign to bring the product back into its holiday advertising offer.
Hello bank! Hello play!
This case study describes how Hello Bank!, BNP Paribas' mobile banking solution, launched a crowd sponsoring platform dedicated to music in France.
Using Greimas' semiotics in ethnic consumer research
With a rapidly growing number of consumers experiencing migration around the world, the need for new research methodologies to understand ethnic consumption becomes more pressing for managers operating in global markets.
Adstats: International Ad Forecast
This brief article rounds up the international forecasts for 2016.
Adstats: This Year, Next Year
This brief article rounds up some statistics on forecasts and predictions for 2016.
Considerations for adopting technology
This article highlights six factors to take into account when considering using technology in marketing campaigns.
Warc International Ad Forecast 2015/16
This article presents the predicted advertising expenditure across 12 key markets for 2015 and 2016.
Adstats: Global media consumption
This short article compiles statistics on media consumption, based on data from GlobalWebIndex.
Global Ad Trends 2015
This report summarises the data stored in Warc's Adspend Database, which tracks advertising expenditure for eight media in 90 individual markets back to 1980.
This article details adspend data covering 12 key markets, from Warc's latest International Ad Forecast, which predicts an increase of 2.8% in global adspend in 2015.
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