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French government: Turning ethnographic insight into more efficient policy-making
This paper demonstrates how the French government used "nudging" to improve its digital tax administration. It goes on to propose some general guidelines on the best use of 'nudge design' as a way of increasing ROI – relevant in France, and internationally.
Something a bit better than capitalism
Successful French companies have a distinctive value proposition and a strong focus on emerging markets.
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Understanding the digital consumer in France
Research on the differences between digital consumer behaviours in France, Germany, and Great Britain.
International Ad Forecast
Predicted advertising expenditure across 12 key markets, including France, for the next two years.
EACA Euro Effies
The gold standard in marketing communications effectiveness across multiple European markets.
TIGI: Xmas 2014
This case study describes a Christmas campaign by Tigi, the Unilever-owned hair product brand, that increased sales eight-fold, and saw a 12% decrease in production costs globally.
This case study looks at the French airline Transavia and its attempt to rebrand by selling tickets like snacks to demonstrate the ease for the consumer.
Magnum: Celebrating 25 years of pleasure
This case study demonstrates how Magnum, the ice cream brand, reignited interest in its 'Classic' product to grow sales across Europe.
Lenor: More than laundry
This case study showcases how Lenor, a fabric enhancer, replaced the existing dual communication model in Western and Central-Eastern European markets with a pan-regional one, appealing across cultures.
Using Greimas' semiotics in ethnic consumer research
With a rapidly growing number of consumers experiencing migration around the world, the need for new research methodologies to understand ethnic consumption becomes more pressing for managers operating in global markets.
Adstats: International Ad Forecast
This brief article rounds up the international forecasts for 2016.
Considerations for adopting technology
This article highlights six factors to take into account when considering using technology in marketing campaigns.
Adstats: This Year, Next Year
This brief article rounds up some statistics on forecasts and predictions for 2016.
Warc International Ad Forecast 2015/16
This article presents the predicted advertising expenditure across 12 key markets for 2015 and 2016.
Adstats: Global media consumption
This short article compiles statistics on media consumption, based on data from GlobalWebIndex.
Global Ad Trends 2015
This report summarises the data stored in Warc's Adspend Database, which tracks advertising expenditure for eight media in 90 individual markets back to 1980.
This article details adspend data covering 12 key markets, from Warc's latest International Ad Forecast, which predicts an increase of 2.8% in global adspend in 2015.
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