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Key reading


French government: Turning ethnographic insight into more efficient policy-making

This paper demonstrates how the French government used "nudging" to improve its digital tax administration. It goes on to propose some general guidelines on the best use of 'nudge design' as a way of increasing ROI – relevant in France, and internationally.

Something a bit better than capitalism

Successful French companies have a distinctive value proposition and a strong focus on emerging markets.
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Understanding the digital consumer in France

Research on the differences between digital consumer behaviours in France, Germany, and Great Britain.

International Ad Forecast

Predicted advertising expenditure across 12 key markets, including France, for the next two years.

EACA Euro Effies

The gold standard in marketing communications effectiveness across multiple European markets.

Latest case studies

MasterCard: Rugby World Cup 2015: 44 Days of Crazy

This case study explains how MasterCard, the financial services company, created '44 days of craziness' to connect with rugby fans during its sponsorship of the Rugby World Cup.

Meetic/Match: Love Your Imperfections 1

This case study explains how Meetic, the online dating subscription service, fought back against newer competitors in France, Germany, Sweden and the UK.

UK Government: The Missing Millions - Giving Expats Their Voice

This case study explains how the British government used digital ads to increase the number of voter registrations among British people living abroad.

Babybel: Mini Babybel

This case study explains how Babybel, the snacking cheese, created a new brand character to engage children and teenagers in Europe.

Latest articles

Using Greimas' semiotics in ethnic consumer research

With a rapidly growing number of consumers experiencing migration around the world, the need for new research methodologies to understand ethnic consumption becomes more pressing for managers operating in global markets.

Adstats: International Ad Forecast

This brief article rounds up the international forecasts for 2016.

Adstats: This Year, Next Year

This brief article rounds up some statistics on forecasts and predictions for 2016.

Considerations for adopting technology

This article highlights six factors to take into account when considering using technology in marketing campaigns.

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Monique Dolbin


Monique Dolbin
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Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
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