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Key reading


The Consumerology Report: Canadian Economic Update

Bensimon Byrne research on Canadian attitudes towards the economy. Major trends in the report include major concerns over rising costs and stagnant incomes and how this is affecting consumption habits.

Doing business in Quebec requires a sensitive touch

Listing the cultural considerations for brands seeking to cut through in Francophone Canada.
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International Ad Forecast

Predicted advertising expenditure across 12 key markets, including Canada, for the next two years.


The CASSIES aim to recognize, reward and improve the business effectiveness of advertising in Canada.

Latest case studies

Act on Red: Reconnecting rosacea sufferers with better treatment options

This case study describes how research and collaboration led to a successful global communication campaign for Galderma, an international dermatology company.

Benjamin Moore: Drafting off of the Big Box

This case study describes how Benjamin Moore, a paint brand in Canada and the US, used its position as a competitor to brands with bigger budgets to reinvigorate its sales.

IKEA: Inspiration Boxes

This case study describes how IKEA, the home furnishing brand, increased its customer base in Montreal by giving away free moving boxes advertising its storage solution.

Canadian Imperial Bank of Commerce: CIBC Aerogold Visa Infinite Privilege card launch

This case study describes how CIBC, a bank in Canada, created a targeted creative campaign to launch its Aerogold Visa Infinite Privilege Card – a super-premium travel reward card for high net-worth clients.

Latest articles

Adstats: International Ad Forecast

This brief article rounds up the international forecasts for 2016.

Adstats: This Year, Next Year

This brief article rounds up some statistics on forecasts and predictions for 2016.

Warc International Ad Forecast 2015/16

This article presents the predicted advertising expenditure across 12 key markets for 2015 and 2016.

Global Ad Trends 2015

This report summarises the data stored in Warc's Adspend Database, which tracks advertising expenditure for eight media in 90 individual markets back to 1980.

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Monique Dolbin


Monique Dolbin
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Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
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