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Key reading


The Consumerology Report: Canadian Economic Update

Bensimon Byrne research on Canadian attitudes towards the economy. Major trends in the report include major concerns over rising costs and stagnant incomes and how this is affecting consumption habits.

Doing business in Quebec requires a sensitive touch

Listing the cultural considerations for brands seeking to cut through in Francophone Canada.
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International Ad Forecast

Predicted advertising expenditure across 12 key markets, including Canada, for the next two years.


The CASSIES aim to recognize, reward and improve the business effectiveness of advertising in Canada.

Latest case studies

YWCA: #NotOkay

This case study describes how YMCA, a welfare movement that has been actively fighting violence against women for 145 years, used social media to generate awareness of the issue in Canada - on a zero media budget.

Ontario Women's Directorate: #WhoWillYouHelp

This case study describes the women's charity Ontario Women's Directorate's campaign to develop and broadcast an action plan to stop sexual violence by talking to the bystander.

Lexus: The Personal SUV that Goes Beyond Utility

This case study describes how the car manufacturer Lexus challenged expectations of what an SUV could be to launch its new NX product to a non-traditional SUV target audience.

The Glenlivet: Squadron 70

This case study describes the Scottish whisky, Glenlivet, and a campaign in Canada to recognise and reward the loyalty of their Canadian enthusiasts, the Guardians, with a special whisky just for them.

Latest articles

Assessing response format effects on the scaling on marketing stimuli

Multi-item rating scales are the accepted solution for achieving reliable and valid measures in the social sciences.

Adstats: International Ad Forecast

This brief article rounds up the international forecasts for 2016.

Adstats: This Year, Next Year

This brief article rounds up some statistics on forecasts and predictions for 2016.

Warc International Ad Forecast 2015/16

This article presents the predicted advertising expenditure across 12 key markets for 2015 and 2016.

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Monique Dolbin


Monique Dolbin
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Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
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