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What we know about shopper strategy and the path-to-purchase
This article provides advertisers with information and guidance on shopper strategy and the path-to-purchase. It includes sections on connecting with today's shopper, understanding different shopper types, in-store innovations and shopper-led communications.
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How to optimise the path to purchase
A guide to understanding and influencing the decision-making process that drives buyer behaviour.
Mapping the consumer journey
Best Practice paper on mapping the consumer journey – and guidelines for developing research in this area.
New technology in shopper marketing
The techniques like AR, beacons and facial recognition that can influence in-store purchase decisions.
Tomorrow's shopping experience
GFK research into the online shopping experience and how people expect to be shopping in the future.
LIDL: Gaining a lot from Living a little
This case study demonstrates how investment and a brand campaign helped Lidl, a German discount supermarket chain in Ireland, achieve impressive growth and increase turnover in a challenging market.
Fáilte Ireland: 9 years of selling Ice to Eskimos
This case study demonstrates how Failte Ireland, the body responsible for the domestic tourism industry, used advertising to encourage Irish people to spend more of their holiday money on home holidays.
Fáilte Ireland: Making Dublin click again with tourists.
This case study shows how Failte Ireland, a national tourism body, reversed tourism decline in Dublin by engaging with visitors online.
Budget Direct: Captain Risky
This case study details a campaign from Australian home insurer Budget Direct that developed a brand story to maintain sales and reduce acquisition costs.
Connected Commerce 2016
This paper presents findings from DigitasLBI's connected commerce research in 2016, exploring device choice, multi-device behaviour, pre-purchase journeys, and the place of bricks and mortar retail in the context of digital media.
General Motors taps augmented reality, live streaming for better customer experience
The article outlines how General Motors merged customer experience with technology in India, Thailand and Indonesia, including augmented reality, e-commerce and live streaming.
Four trends shaping e-commerce in Australia
The article explores four trends shaping online shopping in Australia: market maturity, spending on discretionary goods, increased spend in suburban and regional towns, and increased demand from Asia.
The new connected consumer code: Unlocking digital commerce opportunities
This report explores how technological advances and increased connectivity are underpinning a commerce revolution and forever changing the way that consumers all around the world browse and buy all types of products and services.
Best Buy underpins creative with analytics
This event report outlines how Best Buy, the electronics retailer, is leveraging data to enhance its creative output and broader marketing strategy.
Warc Webinar: Shopper marketing trends, technology and psychology
This webinar explores the current state of shopper marketing with particular focus on the growing impact of technology and learnings from behavioural economics about what truly influences shopper decisions.
How neuroscience can make segmentation and understanding purchase behaviour easier
This article explores neuroscience can aid marketers in developing more efficient segmentation strategies, and what brands need to know about the link between gender and purchase behaviour.
IAB Digital Attribution Primer 2.0
This primer explores what practitioners need to know about digital attribution, or the process of identifying a set of user actions, how they contribute to the desired outcome, and how to assign value to each action.
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