You have already chosen to receive updates on this topic.
you can review you topic selection in Your Warc.
Your topic selection has been saved successfully.
You'll now receive a weekly Topic Update email when there's new content on this topic.
You can review your topic selections in Your Warc.
You will receive a weekly email whenever there’s new content on this topic.
You can review the topics you follow in Your Warc.
What we know about shopper strategy and the path-to-purchase
This article provides advertisers with information and guidance on shopper strategy and the path-to-purchase. It includes sections on connecting with today's shopper, understanding different shopper types, in-store innovations and shopper-led communications.
Not a subscriber? Download this sample
How to optimise the path to purchase
A guide to understanding and influencing the decision-making process that drives buyer behaviour.
Mapping the consumer journey
Best Practice paper on mapping the consumer journey – and guidelines for developing research in this area.
New technology in shopper marketing
The techniques like AR, beacons and facial recognition that can influence in-store purchase decisions.
Tomorrow's shopping experience
GFK research into the online shopping experience and how people expect to be shopping in the future.
Fáilte Ireland: Making Dublin click again with tourists.
This case study shows how Failte Ireland, a national tourism body, reversed tourism decline in Dublin by engaging with visitors online.
Fáilte Ireland: 9 years of selling Ice to Eskimos
This case study demonstrates how Failte Ireland, the body responsible for the domestic tourism industry, used advertising to encourage Irish people to spend more of their holiday money on home holidays.
LIDL: Gaining a lot from Living a little
This case study demonstrates how investment and a brand campaign helped Lidl, a German discount supermarket chain in Ireland, achieve impressive growth and increase turnover in a challenging market.
BMW: Driving Moments That Matter
This case study describes how automobile manufacturer BMW created a timely connection with its American audience to drive consumers into dealerships.
How Aldi marketed its way to the winning discount position
This article looks at how retailer Aldi positioned itself as the 'best-value' supermarket in the UK after the financial crash of 2008 significantly changed consumer behaviours.
How FMCG brands are innovating the path-to-purchase
This report describes how FMCG brands are using mobile strategies including geo-targeting, iBeacon technology and online brand films to innovate the path-to-purchase.
Exploring the past behaviour of new brand buyers
This research examines the retrospective buying behaviour of customers acquired by a new brand, both at category and brand level.
Four trends shaping e-commerce in Australia
The article explores four trends shaping online shopping in Australia: market maturity, spending on discretionary goods, increased spend in suburban and regional towns, and increased demand from Asia.
IT'SUGAR's plan to transform influencer marketing
This event report outlines how IT'SUGAR, the candy retailer, hopes to transform influencer marketing to the benefit of its brand, customers and marketing partners in the US.
One Shopper Team: Clorox's new approach to shopper marketing
This event report addresses how Clorox, the consumer goods manufacturer, developed a more effective approach to shopper marketing through adopting a truly holistic strategy in the US.
+1 202 778 0680
+44 (0) 20 7467 8100
+65 3157 6200