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What we know about shopper strategy and the path-to-purchase
This article provides advertisers with information and guidance on shopper strategy and the path-to-purchase. It includes sections on connecting with today's shopper, understanding different shopper types, in-store innovations and shopper-led communications.
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How to optimise the path to purchase
A guide to understanding and influencing the decision-making process that drives buyer behaviour.
Mapping the consumer journey
Best Practice paper on mapping the consumer journey – and guidelines for developing research in this area.
New technology in shopper marketing
The techniques like AR, beacons and facial recognition that can influence in-store purchase decisions.
Tomorrow's shopping experience
GFK research into the online shopping experience and how people expect to be shopping in the future.
Media Markt: Rabbit race
This case study demonstrates how Media Markt, Germany's biggest electronics retailer, turned Easter price promotion into an actual game to engage with the German public.
John Lewis: Monty's Christmas
This case study describes how John Lewis, a leading UK retailer, used media and technology to turn the Christmas 2014 campaign, '#MontyThePenguin', into the most effective and profitable retail campaign to date.
Whiskas Catstacam: How an Instagram campaign changed the perceptions of a 50-year old brand
This case study shows how Whiskas, a cat food brand, successfully repositioned itself in the Australian market by developing a new Instagram-based product.
Unilever: Comfort SofTest
This case study demonstrates how Comfort Pure, Unilever's global fabric conditioner brand, used digital disruption to attract young Vietnamese mothers, break revenue stagnation and get the brand back into growth within a year.
Connected Commerce 2016
This paper presents findings from DigitasLBI's connected commerce research in 2016, exploring device choice, multi-device behaviour, pre-purchase journeys, and the place of bricks and mortar retail in the context of digital media.
Car purchase – the roles of print and the internet in driving consumer choice
This event report explores the position of print and digital media in influencing customers' car buying decisions, according to Auto-Trader, the used-car magazine.
Four trends shaping e-commerce in Australia
The article explores four trends shaping online shopping in Australia: market maturity, spending on discretionary goods, increased spend in suburban and regional towns, and increased demand from Asia.
The new connected consumer code: Unlocking digital commerce opportunities
This report explores how technological advances and increased connectivity are underpinning a commerce revolution and forever changing the way that consumers all around the world browse and buy all types of products and services.
Negative online consumer reviews: can the impact be mitigated?
This study proposes that managing the marketing variables of product information, price, promotion and product distribution can mitigate the impact of negative online reviews (NOR).
The art of persuasion along the customer journey
This event report outlines a "human-centric" approach to shopper marketing, based on analysis conducted by Arc Worldwide, a division of Leo Burnett.
What we know about consumer decision making
This article looks at the processes through which people make decisions, often sub-conscious, instinctive and driven by bias, and how to work with these processes effectively.
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