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Key reading

The sharing economy

The new consumer and the sharing economy

This report from Havas Worldwide discusses changing attitudes towards consumption globally, the rise of the 'sharing economy' and the opportunities this presents for brands. It argues that brands can serve as guarantors and protectors in the sharing economy, and a number of them are already active in this area.

Global green behaviour and its market impact

Why people's attitudes towards the environment are changing – and how these changes impact on brands.

The way we live now: Exploring cruise control

How brands can capitalise on consumers' growing desire for control in all aspects of their life.
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Healthy eating trends around the world

Nielsen research on body image perceptions and healthy eating trends around the world.


Latest case studies

Colgate Palmolive: Mouthguards

This case study shows how Colgate, an oral care brand, increased awareness to the brand and the issue of oral care through a high profile sports team endorsement campaign.

Sanlam Financial Services: The One Rand Man: Connecting South Africans with their money, one rand at a time

This case study describes how Sanlam Financial Services, one of the largest financial services groups in South Africa, successfully created awareness around the importance of saving with the help of a video.

Pot Noodle: Success doesn't come on a plate

This case study looks at the 1990s 'slacker' staple, Pot Noodle, that needed to find relevance for today's hard-working UK millennials.

Under Armour: I will what I want

This case study shows how Under Armour, a sports gear brand, developed a multi-channel campaign for its newly created female focus sportswear line.

Latest articles

Behind Ireland's winning marriage equality campaign

The article examines the winning strategy of Ireland's historic marriage equality campaign, Yes Equality, and how Ireland became the first country to usher in a new era of LGBT rights by public referendum.

Singapore, Hong Kong millennials do financial services differently

This article explores behavioural research on how millennials in Singapore and Hong Kong engage with financial services products.

Redefining snacks: From conventional snacks to snack replacements

This report provides key facts and figures about the global snacks market, analysing the impact of the growing segment of the non-snack food market rebranding itself as snack replacements and creating a shift in the competitive landscape.

Velocity 12 Markets: Reshaping the world view of middle-class growth

This research by Ogilvy and Mather investigates the opportunities and challenges for brands in 12 developing markets.

Want to find out more? Contact us

Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
+65 3157 6200
asiapacific@warc.com