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Key reading

The sharing economy

The new consumer and the sharing economy

This report from Havas Worldwide discusses changing attitudes towards consumption globally, the rise of the 'sharing economy' and the opportunities this presents for brands. It argues that brands can serve as guarantors and protectors in the sharing economy, and a number of them are already active in this area.

Global green behaviour and its market impact

Why people's attitudes towards the environment are changing – and how these changes impact on brands.

The way we live now: Exploring cruise control

How brands can capitalise on consumers' growing desire for control in all aspects of their life.
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Healthy eating trends around the world

Nielsen research on body image perceptions and healthy eating trends around the world.


Latest articles

UK trends in wearable technology

As the wearable technology category gathers pace, digital research specialist Clicked uses findings from its biannual tracker to identify the trends and opportunities for brands in the category.

Capturing consumption emotions in service encounters: Why immediacy matters when studying service-related emotions

This paper examines the methodological arguments for using 'SMS diaries' to capture the emotions experienced by consumers of services at the very moment they are being felt.

Forecasting financial products acquisition via dynamic segmentation: an application to the Italian market

The topic of market segmentation is still one of the most pervasive in marketing.

Building brand trust in Asia during an economic slowdown

This piece explores how brands can navigate Asia's economic downturn by using brand trust and e-commerce to maintain customers in a more price driven consumer landscape.

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Monique Dolbin

Americas

Monique Dolbin
+1 202 778 0680
americas@warc.com

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Ed Pank

Asia Pacific

Ed Pank
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asiapacific@warc.com