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Key reading

The sharing economy

The new consumer and the sharing economy

This report from Havas Worldwide discusses changing attitudes towards consumption globally, the rise of the 'sharing economy' and the opportunities this presents for brands. It argues that brands can serve as guarantors and protectors in the sharing economy, and a number of them are already active in this area.

Global green behaviour and its market impact

Why people's attitudes towards the environment are changing – and how these changes impact on brands.

The way we live now: Exploring cruise control

How brands can capitalise on consumers' growing desire for control in all aspects of their life.
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Healthy eating trends around the world

Nielsen research on body image perceptions and healthy eating trends around the world.

Latest articles

Forecasting financial products acquisition via dynamic segmentation: an application to the Italian market

The topic of market segmentation is still one of the most pervasive in marketing.

When insights from pain and adversity can lead to positive transformation: Applying principles of post-traumatic growth to behaviour change

This paper expands on the idea of post-traumatic growth, the phenomenon of overcoming and leading a more fulfilling life following a trauma, which can be applied to provide support to chronic pain patients.

The global struggle for work-life balance and its impact on consumer markets

This article highlights how changes in work-life balance are affecting consumer needs and desires and predicts how the expectations around work will change in the future.

When joys of consumption have shades of grey

This paper explains how 'grey' emotions can act as triggers to consumption or to an enjoyable post-purchase experience, as well as how qualitative research can provide tools to better tap into these emotions.

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Monique Dolbin


Monique Dolbin
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Ed Pank

Asia Pacific

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