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Key reading

The sharing economy

The new consumer and the sharing economy

This report from Havas Worldwide discusses changing attitudes towards consumption globally, the rise of the 'sharing economy' and the opportunities this presents for brands. It argues that brands can serve as guarantors and protectors in the sharing economy, and a number of them are already active in this area.

Global green behaviour and its market impact

Why people's attitudes towards the environment are changing – and how these changes impact on brands.

The way we live now: Exploring cruise control

How brands can capitalise on consumers' growing desire for control in all aspects of their life.
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Healthy eating trends around the world

Nielsen research on body image perceptions and healthy eating trends around the world.

Latest articles

Forecasting financial products acquisition via dynamic segmentation: an application to the Italian market

The topic of market segmentation is still one of the most pervasive in marketing.

The global struggle for work-life balance and its impact on consumer markets

This article highlights how changes in work-life balance are affecting consumer needs and desires and predicts how the expectations around work will change in the future.

Young Women's Health: Global attitudes towards health, fitness and wellbeing among the under 30s and market impact - executive briefing

This article highlights topline trends in young women's approach to fitness and health across the world.

Bradesco's mobile play changes consumer habits in Brazil

This event report shows how Bradesco, the Brazilian bank, allied with mobile networks such as Telefónica to introduce a "sponsored data" program that give customers free access to its app and mobile website.

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Monique Dolbin


Monique Dolbin
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Asia Pacific

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