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End of the beginning: Behavioural economics enters a new era of application
This article demonstrates how behavioural economics is being employed to improve public and business policies. It shows how governments are using robust experiments, seeing success in areas including energy savings, pensions enrolment and encouraging job seekers back to work.
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Seven principles of behavioural economics
Top tips on how behavioural economics can solve business problems, with links to relevant IPA case studies.
The difference between rational and impulsive decisions – and why most decision making is impulsive.
Herd-like copying is how brands spread
Mark Earls and Alex Bentley discuss why humans are social animals, who learn by copying others.
Implications of time-pressured consumers
How heuristics affect decision-making, and what marketing can do to influence this situation.
New frontiers in qualitative research: How to practically apply new learning from across the behavioural sciences to enhance and invigorate qualitative research
This paper explores how learning from neuroscience, experimental psychology and behavioural economics can be used to invigorate established qualitative research methods and pioneer new approaches.
The new sushi? Using behavioural economics to identify the next big food trend
This article discusses how marketers can employ behavioural economics thinking in the context of a live experiment that encouraged people to eat crickets.
1 eureka moment, 2 famous ads, 3 reaps the rewards: How behavioural science helped 3 mobile build a famous brand
This article describes how 3, the UK mobile operator, shifted its advertising strategy from a rational, persuasion-based model to a seductive, emotional approach based on behavioural science, which grew its brand considerably.
Neuro, implicit testing and decision science: How brands can make the most of new MR techniques
This event report discusses new developments in market research techniques that aim to tap into peoples' unconscious motivations, and whether brands are taking these techniques on board.
Belief, intent, …action!: Bridging intent-action gap - how behavioral economics and consumer journey mapping explains decision making to identify levers to impel consumer action
This paper explains the intent-action gap for male circumcision in Africa, and uses behavioural economics to propose some solutions.
The rise of marketing science: How behavioural economics became an essential part of marketing
This event report looks at how behavioural economics has become an increasingly important part of marketing, as data and analytics lend scientific rigour to gut instinct.
Understanding how we behave differently online: Part 1 - Decision-making shortcuts in our digital world
This article, the first in a three part series that explains how understanding decision-making can be applied to the digital world, focusses on the shortcuts people take online.
Perfect design through neuroscience
This article presents guidance on how understanding neuro-scientific cues can equip brands to influence their audience's subconscious.
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