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End of the beginning: Behavioural economics enters a new era of application
This article demonstrates how behavioural economics is being employed to improve public and business policies. It shows how governments are using robust experiments, seeing success in areas including energy savings, pensions enrolment and encouraging job seekers back to work.
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Seven principles of behavioural economics
Top tips on how behavioural economics can solve business problems, with links to relevant IPA case studies.
The difference between rational and impulsive decisions – and why most decision making is impulsive.
Herd-like copying is how brands spread
Mark Earls and Alex Bentley discuss why humans are social animals, who learn by copying others.
Implications of time-pressured consumers
How heuristics affect decision-making, and what marketing can do to influence this situation.
A new measure of consideration set size: The average number of salient brands
This research proposes a new method for computing consideration set size as the sum of the associative penetrations (or the 'mental' repertoire).
Magic shopper moments
This article argues that advertisers must create a communication infrastructure based around the customer (described as a new 'insta-Shopper'), enabling brands to act 'in the moment' to affect real-time decision-making and sales.
Thirsty work: Collaborating towards metacognition in the cold beverage path to purchase
This paper examines a research project focused on building a body of research that shows what impact the in-store experience in eateries has on beverage choice in order to empower companies to drive sales more effectively.
The complexities of "free" and how brands are tapping into Eudaimonia
This event report considers areas of marketing in which psychology has an important role to play in understanding consumer behaviour.
New frontiers in qualitative research: How to practically apply new learning from across the behavioural sciences to enhance and invigorate qualitative research
This paper explores how learning from neuroscience, experimental psychology and behavioural economics can be used to invigorate established qualitative research methods and pioneer new approaches.
Retail's next top-model: New perspectives on consumer decision processes in a rapidly changing world
This paper explains how the complexity of the typical purchase journey is contradicting the current methodology of shopping research and introduces a new model to fix this issue.
The new sushi? Using behavioural economics to identify the next big food trend
This article discusses how marketers can employ behavioural economics thinking in the context of a live experiment that encouraged people to eat crickets.
Behavioural science gets creative
This article identifies four common ways that behavioural science can inform the creative process to deliver surprises that can fuel advertising campaigns.
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