You have already chosen to receive updates on this topic.
you can review you topic selection in Your Warc.
Your topic selection has been saved successfully.
You'll now receive a weekly Topic Update email when there's new content on this topic.
You can review your topic selections in Your Warc.
You will receive a weekly email whenever there’s new content on this topic.
You can review the topics you follow in Your Warc.
End of the beginning: Behavioural economics enters a new era of application
This article demonstrates how behavioural economics is being employed to improve public and business policies. It shows how governments are using robust experiments, seeing success in areas including energy savings, pensions enrolment and encouraging job seekers back to work.
An exclusive series explaining common concepts in behavioural economics.
The difference between rational and impulsive decisions – and why most decision making is impulsive.
Herd-like copying is how brands spread
Mark Earls and Alex Bentley discuss why humans are social animals, who learn by copying others.
The power of instant meaning for brand decisions
Why brands with an 'instant meaning' - from experience, imagery or associations - will be more successful.
Brainy Bar 2: Gastroporn, implicit testing and the removal of uncertainty
This event report discusses neuroscience as an effective tool for marketers that can inform creative, better understand emotions, and move towards "more human communications".
A comparison of self-organising maps and principal components analysis
This paper attempts to compare self-organising maps (SOM) and principal components analysis (CPA) by applying them to the marketing construct 'retail store personality'.
A demonstration of structural choice modelling in a market research context
Grounded in random utility theory, discrete choice experiments (DCE) have proven to be effective in uncovering consumers' choice preferences and switching patterns for repeated choice.
A new measure of consideration set size: The average number of salient brands
This research proposes a new method for computing consideration set size as the sum of the associative penetrations (or the 'mental' repertoire).
How to design a branded customer experience
This article considers best practices for not only providing consumers with products but with experiences that reflect the values, interests, and benefits of the brand in a way that is relevant and engaging.
Behavioural change in healthcare advertising
This article demonstrates how advertisers can remove the emotional barriers that affect decision-making and encourage behaviour change that will promote better health.
BE Primer: Availability bias
This article gives an overview of the behavioural economics concept of availability bias, our judgement of the likelihood of an event, or frequency of its occurrence based on the ease with which examples come to mind.
+1 202 778 0680
+44 (0) 20 7467 8100
+65 3157 6200