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Key reading

Behavioural economics

End of the beginning: Behavioural economics enters a new era of application

This article demonstrates how behavioural economics is being employed to improve public and business policies. It shows how governments are using robust experiments, seeing success in areas including energy savings, pensions enrolment and encouraging job seekers back to work.
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Seven principles of behavioural economics

Top tips on how behavioural economics can solve business problems, with links to relevant IPA case studies.

Subliminal influence

The difference between rational and impulsive decisions – and why most decision making is impulsive.

Herd-like copying is how brands spread

Mark Earls and Alex Bentley discuss why humans are social animals, who learn by copying others.

Implications of time-pressured consumers

How heuristics affect decision-making, and what marketing can do to influence this situation.

Latest articles

New frontiers in qualitative research: How to practically apply new learning from across the behavioural sciences to enhance and invigorate qualitative research

This paper explores how learning from neuroscience, experimental psychology and behavioural economics can be used to invigorate established qualitative research methods and pioneer new approaches.

The new sushi? Using behavioural economics to identify the next big food trend

This article discusses how marketers can employ behavioural economics thinking in the context of a live experiment that encouraged people to eat crickets.

1 eureka moment, 2 famous ads, 3 reaps the rewards: How behavioural science helped 3 mobile build a famous brand

This article describes how 3, the UK mobile operator, shifted its advertising strategy from a rational, persuasion-based model to a seductive, emotional approach based on behavioural science, which grew its brand considerably.

Neuro, implicit testing and decision science: How brands can make the most of new MR techniques

This event report discusses new developments in market research techniques that aim to tap into peoples' unconscious motivations, and whether brands are taking these techniques on board.

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