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Key reading

Behavioural economics

End of the beginning: Behavioural economics enters a new era of application

This article demonstrates how behavioural economics is being employed to improve public and business policies. It shows how governments are using robust experiments, seeing success in areas including energy savings, pensions enrolment and encouraging job seekers back to work.
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BE Primer

An exclusive series explaining common concepts in behavioural economics.

Subliminal influence

The difference between rational and impulsive decisions – and why most decision making is impulsive.

Herd-like copying is how brands spread

Mark Earls and Alex Bentley discuss why humans are social animals, who learn by copying others.

The power of instant meaning for brand decisions

Why brands with an 'instant meaning' – from experience, imagery or associations – will be more successful.

Latest case studies

Turkcell Healthmetre: Tackling Diabetes One Food Pic at a Time

This case study describes how Turkcell, Turkey's largest telecommunications company, tackled a global problem that is particularly acute in Turkey - diabetes - by removing the shroud around the condition and changing inertia into action.

safefood: Reaching the unreachable. Convincing the inconvincible. Persuading all sexually active women, not just those planning a family, to take folic acid daily.

This case study describes how safefood, a public food safety and healthy eating body in Ireland, changed the conversation around the use of folic acid with a digital, educational campaign.

NSW Rural Fire Services: From Apathy to Action

This case study looks at Australia's NSW Fire Service, who brought citizens out of apathy and into action by targeting houses at high risk of bushfire and repositioning action as the inescapable right choice.

Shelter Pet: Start A Story. Adopt

This case study demonstrates how The Shelter Pet Project, a collaboration between the Humane Society of the United States, Maddie's Fund and The Ad Council, used homeless pets online to transform the way America thinks about these pets.

Latest articles

Connecting with consumers: A new way of plugging in: Why empathy is the emotional trailblazer in the world of social media and screens

This paper proposes that empathy is the emotional token necessary to capitalise on the move toward social media and ever increasing screen time.

Behavioural Economics Primer: Loss Aversion

This article provides an overview of the behavioural economics concept of loss aversion, the tendency to feel the pain of loss more than the pleasure of equal gain.

Time is On Our Side: A study of spare time and how we spend it

This paper details the findings of a UK study into how spare time is used, providing three key findings about leisure, undertaken by British Channel 4 to inform its All4 VOD service.

Getting Closer to In The Moment Insights Generation: Combining behavioural data and survey data collection

This paper studies research methods that combine behavioural data and survey data collection, in order to provide a better understanding of product markets.

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Monique Dolbin


Monique Dolbin
+1 202 778 0680

Nicola Tillin
Ed Pank

Asia Pacific

Ed Pank
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