table
1: benefits sought from shopping for groceries
Source: Items (1–20) are drawn from three studies: 1)
a study of store attributes which the elderly seek when buying apparel, by
Lumkin et al. (1985); 2) a study of elderly and retail store outlet attributes
in the purchase of over–the–counter drugs, by Oates et al. (1996), which
also used items used by Lumpkin et al.(1985); and 3) a study of older adults'
responses to direct marketing methods, by Moschis et al. (1990)
Note: The initial list had 31 items but was reduced to 20 following comments
from 10 older persons selected on a convenient basis.