F.G. Crane is full professor at Dalhousie University. He is also president of QMA Consulting Group Limited, a marketing consulting firm offering strategic marketing, promotion management and training expertise to service organizations. He is the author of over 50 publications including three books. His work has appeared in Journal of Health Care Marketing, Journal of Services Marketing, Journal of Small Businesses, International Journal of Advertising, Journal of Professional Services Marketing and Health Marketing Quarterly.