William Anderson is founder and Business Director of marketing agency Poise Marketing. Poise Marketing is a full service agency providing highly effective solutions for many clients including Dixons, Currys, SCA Hygiene, Agfa Gavaert and Friends Provident. Following a number of years working with schools, to develop marketing opportunities for clients, William identified the need to bridge the gap of knowledge that existed between education and commerce. So, in 1991 he launched The Schools Consortium, with the support of a number of senior teachers who had grasped the nettle that was 'commercial interest in schools'. Today, William is one of seven committee members that direct the efforts of The Schools Consortium with the other six committee members recruited from senior teaches or school business managers. Poise Marketing is marketing and management agents for The Schools Consortium. Today, William believes that, despite increased understanding of the benefits of working with commerce amongst schools, marketers and their brands are still not getting to grips with the opportunities they could and should be enjoying.