Carat Trends 2021: The year of emotionally intelligent marketing

This paper provides a starting point for you to think about ways that you can build smart, emotionally intelligent experiences for people in 2021.
  • It looks at five long term societal trends that are changing how we live our lives, shorter-term patterns and innovations that we will see in the media landscape in 2021 and the intersections between the trends.
  • Fear of Missing Out has been replaced for many by Fear of Going Out – instead, people are living much more remote lives, working and socialising virtually – so brands are encouraged to create a contactless path to purchase.
  • There is now a greater role for location-based marketing, with more segmentation, and more need to understand consumers’ motivations....

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