Warc Webinar: Brand assets as a source of strength


29 May 2014

Hosted by:

Jenni Romaniuk (Research Professor, Ehrenberg-Bass Institute)

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(Subscribers only)

Watch this webinar to:

  • Gain practical guidelines for building an effective Distinctive Asset Palette
  • Better assess the strength and potential of branding elements
  • Select the appropriate assets and use them to the advantage of your brand more effectively
  • Learn the benefits of using distinctive assets in advertising and on-shelf (with highlights from R&D into this exciting but challenging area of brand management)

Related content:

Brand meaning: Brand = Image
Paul Feldwick, Admap, March 2014

Brand Meaning: Research the Brand Identity
Stuart Chapman, Admap, March 2014