Warc Webinar: Planning in Asia

6 March 2014


Rob Campbell (Regional Head of Strategy, Wieden + Kennedy)

David Tiltman (Content Development Director, Warc)


(Subscribers only)

"You don't have to be a sado-masochist to work in China, but it helps"

Hear Rob's account of how his move to China transformed his views on Asia's marketing approach. In Rob's own words:

"Before I came to Asia, I – like many in the marketing community – used to look down on the region in terms of their approach to marketing. In essence, it seemed like they were the pioneers of badvertising, sadvertising and madvertising. Then I moved here and 4 years later, I don't just realise I was wrong, I realise their attitude and approach may be the things the rest of the industry needs to survive, let alone thrive."

Discover what changed his perspective and the key elements which the rest of the industry must learn from.

Related content:

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Warc Webinar: Asia Strategy
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Case studyNike China: Greatness
Rodion Yudasin, Warc Prize for Asian Strategy, Cultural Connection and Silver, 2013
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Warc Prize for Asian Strategy 2013: An analysis of entries to the 2013 awards
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