21 October 2013
Faris Yakob (Founder & Principal; Genius Steals)
In this Warc webinar Faris Yakob, named one of the most respected planners in the world by The Planning Survey and one of 10 modern day Mad Men by Fast Company, provides practical approaches and takeaways to the question:
"How do we evolve planning principles and processes to allow for the huge diversity of possible solutions outside of traditional advertising?"
In doing so, Faris draws on his experience as Chief Innovation Officer of MDC, founding partner of Spies&Assassins, Chief Digital Officer at McCann Erickson NYC, Head of Digital Strategy at Naked Communications and his current work as Founder and CEO of Genius Steals.
Choose the future
Faris Yakob, Shortlisted for the Admap Prize, 2012
Why Experience Architecture is the future of planning
Nick Hirst, Winner of the Admap Prize, 2012
Why planning is 'the hardest job in the agency'
Stephen Whiteside, Warc Exclusive, September 2013