Warc Webinar: Next Generation Research

6 December 2013


Thom Noble (Independent Advisor and Consultant in Applied NeuroMarketing, BioSensory & Implicit Techniques; NeuroStrata)

Colin Strong (Managing Director; GfK UK Business & Technology)

Nimit Trivedi (Director – EMEA Client Development; Research Now)


(Subscribers only)

Next Generation Research – Back to the Future: Delivering marketing insight through research and technology

Thom Noble, Colin Strong and Nimit Trivedi discuss their thoughts on the future of market research through neuroscience, big data and mobile, ahead of the 2014 Next Generation Research conference on delivering marketing insight through research and technology.

Related content:

Mastering the art and science of Next Generation Research
Kate Sirkin and Alyson Stevens, Warc Exclusive, Next Generation Research, January 2013

Neuroscience in practice: The definitive guide for marketers
Thom Noble, Admap, March 2013

Big Data: The marketing opportunity
Colin Strong, Admap, September 2013

Welcome to the decade of mobile: Google, eBay and The Guardian at IAB Mobile Engage
Joseph Clift, Event Reports, IAB Mobile Engage, May 2013