Warc Webinar: Advertising Research - How to be rational about the emotional


16 September 2013

Panellists:

Nick Southgate, Consultant

Mark Earls, Author of Herd

David Penn, MD, Conquest Research

Phil Barden, MD, Decode Marketing

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What are the rational arguments for using implicit, emotional and social research?

Our inspirational speakers discuss the rational arguments for using implicit, emotional and social research and help you understand how they can work with traditional approaches.

More research insights:

Warc Advertising Research 2013: Researching the implicit memory
Brian Carruthers, Event Reports, Advertising Research, September 2013

Researching implicit memory: Get to the truth
Nichola Kent-Lemon, Admap, May 2013

Researching implicit memory: The quest for research precision
Ali Perry and Phil Sutcliffe, Admap, May 2013

Researching implicit memory: Deep dive through trance
Lisa Morgan, Admap, May 2013