Warc Webinar: Neuroscience in Practice


18 July 2013

Hosted by :

Thom Noble
CEO and Founder of Neurostrata

Thom shares his thoughts on new opportunities to apply neuro-techniques to those traditionally hard-to-research areas such as Brand Positioning and Innovation & NPD work.

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(Subscribers only)

The webinar will help you find:

  • Which new tools are helping clients across different industries deliver more meaningful response evaluation

  • How neurologically garnered insights are being applied by the most experienced neuromarketing clients to enhance performance across different touch points

More neuroscience insights:

Neuroscience in practice: The definitive guide for marketers
Thom Noble, Admap, March 2013

Neuroscience in practice (free summary version)
Thom Noble, Admap, Focus Summary, March 2013

Standardising Touchpoint Analysis: A cross media neuroscience study from China with real world investment tracking
Tang Ruihong and Caroline Ji, ESOMAR, Congress, Istanbul, September 2013

Consumer Neuroscience: Application to ad effectiveness
Thom Noble, Warc Exclusive, MAP: Measuring Advertising Performance, March 2013