The house that strategy built

Looks at how experience strategy can and should be the tip of the spear of greater business transformation.

Winning in the era of brand experience

This article is part of a series of articles on winning in the era of brand experience. Read more.

One of the greatest teaching resources we have is Monty Python’s Life of Brian. It shows us to think for ourselves, tightens up our Latin grammar and demonstrates that getting too niche on the big subjects tends to go wrong.

There are obvious parallels to strategy in the age of experience! It needs to be flexible and revolve around many different brand and business imperatives. It’s a broad church. However, it does...

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