Change4Life: Tackling a major public health issue by creating a new brand

On current trends 90% of adults will be overweight or obese by 2050, putting them at significantly greater risk of ill health and dying early.

Change4Life: Tackling a major public health issue by creating a new brand

SNAPSHOT

The Change4Life brand was developed to target childhood obesity and promote a healthier lifestyle and has already made a measurable difference in attitudes and actions.

KEY INSIGHTS

  • The Department of Health (DoH) marketing team realised that getting mothers to change the way they raised and nourished their young children would require an enticing carrot rather than a preachy stick.

  • The resulting integrated campaign from M&C Saatchi created a new and colourful brand, Change4Life, and a number of flexible sub-brands which local and national partners could use and...

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Insights Team
Bray Leino

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