How food brands are engaging millennials

Millennials are an attractive but challenging audience for the food industry. This guide shows how smart food companies are engaging effectively with them – to build brands and drive sales.

This update looks at the following areas:

1. Why target millennials?

Millennials are an important cohort both in terms of pure scale and as determinants of future mass market behaviour. The age range is vast – from 15 to 30 – it therefore encompasses various life-stages from teenagers and students to young families and homeowners too. But what unites them is they have grown up during a period of...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands