The seven P's of marketing

This article proposed '7P's' of marketing, updating McCarthy's famous 4P's for the digital world, as the role and meaning of marketing continues to change, demanding another look at the fundamentals of the industry.

The seven P's of marketing

Toni Keskinenfuturecmo.org

In today's digital world, McCarthy's old 4 P's of marketing are outmoded. These new 7 P's of marketing redefine the entire concept, role and meaning of marketing by going back to the fundamentals and adjusting them to our time.

The omni-channel, real-time, everything's available and traceable environment in which we are currently living has changed the marketing fundamentals quite radically. We have moved on from the 1960s, when E. Jerome McCarthy proposed the 4 P's classification (Product, Pricing, Place, Promotion). Our new age requires us to redesign them. We should question the...

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