How success stories from the past can inspire future innovation: Reviewing new product launches in the US and Europe

Inspired by success stories from Europe and the US, this paper investigates the key underlying factors for product innovation success, aiming to discover a model for this success and the required approach.

How success stories from the past can inspire future innovation: Reviewing new product launches in the US and Europe

Marcin Penconek and David HoodNielsen

Preface

Chobani began manufacturing its Greek yogurt in 2007 and changed the whole world of the yoghurt category.1) Only within the first two years in-market Chobani sold close to $300M and in year 3 alone sold over $500M in the US.

Its unprecedented success inspired other yogurt manufacturers in US and elsewhere to follow, again with a significant success. By 2011, Greek yogurt in the US reached over $1B in sales,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands