10 trends for 2014

This article highlights 10 trends that are expected to significantly impact consumers and brands in 2014.

10 trends for 2014

Dan CalladineAegis Media

Brands need to organise themselves for the real world and because of this, we have been producing trends for clients for the past few years.

Nothing changes on New Year's Day; all of these trends are already happening, but will grow significantly over the next 12 months, having a greater impact than in the previous 12. We highlight what the trends are, why they are growing, key illustrative examples, and implications for brands, rooted in what we have observed this year.

These are trends, not 'the trends'. There are lots of...

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