ESOMAR CONGRESS 2006, LONDON

WARC is the official knowledge partner of the ESOMAR Congress 2006, reporting on the proceedings daily from 18-20 September 2006. And we want your input as well. Submit your comments using the form beneath each post.

Tuesday morning: the future for research - and researchers
Peter Mouncey
London, Tues Sept 19, 20:13

Silo-busting

My day started with a paper by Peter Hutton, BrandEnergy Research UK, called Breaking Down the Barriers - but with the expectation-raising sub-title, 'Reconstructing market research for the 21st Century'.

Peter's theme was that whilst client companies are increasingly taking an integrated view of their structures and busily dismantling their internal

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Tuesday morning: the future for research - and researchers
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Welcome to the ESOMAR Congress 2006 Blog
Thurs Sept 14, 11:10

ESOMAR Congress 2006 is being reported on by:

Roderick White

Editor of Admap magazine

Peter Mouncey

Editor of the
International Journal of Market Research

James Aitchison

Editor of Warc