ESOMAR CONGRESS 2006, LONDON



WARC is the official knowledge partner of the ESOMAR Congress 2006, reporting on the proceedings daily from 18-20 September 2006. And we want your input as well. Submit your comments using the form beneath each post.

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Tuesday morning: Let's get psychological
Roderick White
London, Tues Sept 19, 19:41

The dangers of implicit interpretations

David Bakker, Harris interactive, took the psychology stream quickly through the psychological roots of market research, and some of the ways in which MR practice risks falling



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ESOMAR





ESOMAR Congress 2006 is being reported on by:


Roderick White

Editor of Admap magazine





Peter Mouncey

Editor of the
International Journal of Market Research




James Aitchison

Editor of Warc







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